One Size Fits One: Building Relationships One Customer and One Employee at a Time

by Gary Heil, Tom Parker, Deborah C. Stephens

What does it take to gain genuine loyalty from your customer? This powerful book provides the answers in the customer's own words. Learn the real reasons why companies can no longer afford to use a "one size fits all" approach to products, delivery, marketing or service -- and about the surprising ways successful companies are changing themselves to give customers what they demand. One Size Fits One highlights the top 10 ways customers challenge companies to do better, and provides hundreds of new ways leading firms are meeting customers' needs -- one customer at a time. Included in the book are:
-- Examples, case studies and unique self-assessment tools
-- Recommendations based on the authors' extensive experience
-- Strategies for putting your company on a sure path to long-term success."Every customer wants to be treated like the only customer -- One Size Fits One clearly shows any organization how to make that happen". -- Roger Dow V.P. of Marriott Lodging and co-author of Turned On

"One Size Fits One is an excellent blueprint for any company to successfully retain its customers and its employees". -- Chandler B. Barton, Chairman of Coldwell Banker Corporation

292 pages, Hardcover

First published December 23, 1996