Entrecode: Unlocking the Entrepreneurial DNA

by David Hall

A breakthrough study of entrepreneurial success by a leading expert in the field. David Hall spent 20 years researching what makes a successful entrepreneur. This book is the result. David Hall has spent years trying to discover what distinguishes the entrepreneur from the ordinary mortal. He calls this behavioural code the "Entrecode" - a mix of traits, mindsets and abilities which combine to enable true entrepreneurial success. This book describes his quest to crack the code, by years of painstaking research and analysis. It was only when he brought in a sports trainer and neuroscientist from America, that he finally succeeded in identifying the secrets of the Entrecode. David Hall is a well-known British consultant, writer and broadcaster in the field of entrepreneurial skills, and a successful entrepreneur in his own right. In 1992 he won a BAFTA Award for his BBC1 Business series 'Winning' and the UK Premier Business Award for Television for the BBC2 programme 'Get Better or Get Beaten'. He was presented with the Ernst & Young North Region Entrepreneur of the Year Award in the year 2000 for his support of entrepreneurs.

Genres: Business

216 pages, Paperback

First published June 18, 2013

About the author

An awkward interview
'So here's your opportunity to promote yourself. Go sell yourself to the readers.'
'Umm...I'm not good at that chest pumping stuff. I'm British.'
'Okay. Well, you don't have to 'chest pump', just tell us a little about yourself. Who is David Hall?'
'He's British.'
'Yesss, you've mentioned that. Anything else?'
'Such as?'
'Well, like where do you live?'
'In Britain.'
'Hmm, you're not really helping the reader to get a sense of you as an author. Tell us about the types of stories that you like to write.'
'Oh that's easy. Anything. well, almost anything. Nothing gory, I don't have the stomach for it'
'Right. But you must have a preference for a genre.'
'Oh you mean like ticky boxes... I see... then in that case, I like to write romantic-comedy-suspense stories. Short stories. Yes, definitely romantic-comedy-suspense short stories.'
'Okay, now we're getting somewhere. So that latest book of yours...err...what's it called again?'
'Love Line.'
'Love Line. Of course. Why should readers buy Love Line? What are they missing out on?'
'They are missing out on a romantic-comedy-suspense story. Sorry, short story.'
'Right. But isn't it a bit odd a man writing in the romantic genre?'
'No stranger than you asking that question in 2015.'
'Alrighty then, is that the time? We really need to wrap this up. Anything else you want to say to your readers?'
'Yes. Love Line will make you laugh, probably reach for a glass of wine, and give you goose-bumps with a delightful twist. I am not responsible for you spilling your wine at that time. Thank you.'
'There, that wasn't too bad.'
'Hmmm.'

Reviews

[Martin Shaw · Rating 4 out of 5]

Great insight into understanding how entrepreneurs think and set up their businesses. As a business owner and entrepreneur it's interesting to compare, pick up ideas and plan the next move.