团购之王:Groupon的创业疯魔史

by Frank Sennett

《团购之王:Groupon的创业疯魔史》内容简介：Groupon是全球最大的团购网站，也是全球被“山寨”次数最多的公司。其据点遍布全世界500多个城市，拥有超过1.5亿会员。它被《福布斯》杂志誉为：有史以来成长最快的公司。其营收从零增长到4亿美元只花了18个月的时间。2010年底，Groupon拒绝谷歌近60亿美元的天价并购邀请，选择独立发展，震惊全球。2011年11月，这个创办仅3年，由20-30岁的年轻人组建的公司，在纳斯达克成功上市。
《团购之王:Groupon的创业疯魔史》将为你揭秘，Groupon年轻的创始人如何从一无所有开始，将梦想变为现实，取得惊人成就。以及在短短的时间内，Groupon疯狂高速扩张、遭遇“山寨”企业围攻，在如潮恶评中艰难上市等大事件背后的第一手内幕消息。
你会从《团购之王:Groupon的创业疯魔史》中了解到团购这项风靡全球的商业模式的诞生与发展的历程，了解到Groupon如何通过不断推出引领潮流的创新项目来占领市场，成为“团购之王”。以及在这期间，Groupon与雅虎、谷歌、亚马逊、Facebook等几大网络巨头公司之间展开的激烈商战。
Groupon白手起家的传奇创业故事及其管理者过人的勇气和胆识，将会永久载入美国商业公司发展的历史，成为所有创业公司的标杆。

336 pages, Kindle Edition

First published April 1, 2013

About the author

Frank Sennett is the author of the Rafe Hendrix thriller series. The series debut, SHADOW STATE (Crooked Lane Press), published Feb. 21, 2023. Frank is a graduate of Northwestern University's Medill School of Journalism, and earned an MFA in creative writing from the University of Montana. Frank has taught creative writing at UCLA Extension and has published nine books. He has served as a senior leader at multiple media outlets, including Time Out Chicago and MTV.com. He also spent one lucky season in the Wrigley Field press box covering the Chicago Cubs. He lives in Chicago with his wife, three children and two cats. He also wrote Groupon's Biggest Deal Ever (St. Martin's Press).