Real-World Data Mining: Applied Business Analytics and Decision Making

by Dursun Delen

Use the latest data mining best practices to enable timely, actionable, evidence-based decision making throughout your organization! Real-World Data Mining demystifies current best practices, showing how to use data mining to uncover hidden patterns and correlations, and leverage these to improve all aspects of business performance. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, he provides enough technical depth to help readers truly understand how data mining technologies work. Coverage processes, methods, techniques, tools, and metrics; the role and management of data; text and web mining; sentiment analysis; and Big Data integration. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials. Real-World Data Mining will be valuable to professionals on analytics teams; professionals seeking certification in the field; and undergraduate or graduate students in any analytics concentrations, certificate-based, or degree-based.

Genres: Nonfiction

288 pages, Hardcover

First published June 30, 2014

Reviews

[Nesreen Diaa El-Rayes · Rating 3 out of 5]

This is a good introductory book for someone who knows nothing about data mining or data science and interested in a big picture view.

[Johanna Go · Rating 4 out of 5]

Great introductory book for those wanting to dive into data mining.