Privacy is dead. Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..
Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. He also holds the Guinness Book of World Record with a team for the longest continuous podcast. He's the inventor of the bestselling family board game Kittycorn.
In 2023 Qualman gave the commencement address at Michigan State University.
Socialnomics was a finalist for the "2010 Book of the Year" award by the American Marketing Association. Qualman produced "Social Media Revolution," the most viewed social media video series in the world, which has been used by NASA to the National Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.
Qualman has recently given international keynotes with the following: Coach, Sony PlayStation, National Restaurant Association, IBM, Facebook, SCG Thailand, ADP, National Bank of Canada, Credit Union League, Starbucks, M&M/Mars, Cartier, Small Business League, Raytheon, Chrysler, Home Furnishings Association, Montblanc, TEDx, Polo, Small Business League, UGG, Nokia, Google, AutoTrader and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas).
Qualman has been highlighted in numerous media outlets including 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally, James Carville, and others.
Qualman is a Professor at Northwestern University. For the past 18 years, Qualman has helped grow the digital capabilities of many companies, including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, and AT&T. He is the founder and owner of socialnomics.com, which PC Magazine ranks as a Top 10 Social Media Blog. He sits on the Boards of Manumatix, Bazaarvoice Inc., and WannaBeeSocial. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.
In 2011 Qualman was honored as the Michigan State Alum of the Year, and in 2012 he was selected as one of the Top 50 Professors in the world. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and two daughters.
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It's easy to make dumb mistakes in life. But when it can end up on the internet--FOREVER--the thought that it's easy for it to happen won't be much solace if and when it does. What Happens in Vegas Stays on You Tube helps you avoid those mistakes. And it does so with humor and simplicity. Erik Qualman had me at Rule #3: Keep it Super Simple--and with his statistic that multitasking online causes the equivalent drop in IQ (10 points) of not sleeping for 36 hours! Even the rules you may already know, you're likely not doing--for instance, the book got me to Google my name--which I hadn't done in years--only to discover two out of date videos that showed up on the first two pages of my Google search. I give the book 5 stars for its simplicity and the ability to make a big difference in your life and business--by helping you avoid dumb--and even not so dumb--mistakes--and put your best foot forward as you leave those unerasable online footprints.
All I can say about this book is lame....just lame.
Maybe I should have followed the author's advice at the beginning, instead of reading the whole book: "Already have digital common sense? Gift this book to a person you care about who isn't so savvy"
The author uses a lot of real life examples to illustrate his points. Unfortunately he uses the same examples on different pages for different points. The book seems also a bit scattered, where topics jump around and don't seem really well organized. He doesn't say anything that a person with normal common sense and a little bit of awareness of cyber space won't already know.
I like topics like cyber bullying, because I think this is a big problem. However, many of the examples read like a tabloid instead of cautionary tales. I found the tone of the book to often be sansationalistic, rather than educational.
I received a free copy of this book from NetGalley in exchange for an honest review!
An excellent, easy to read book about your online life, reputation and lack of privacy! The author outlines several "rules" for online behavior, along with examples of how to turn around a bad situation. From Flawed to Flawsome! If everyone read this book, there would be a lot less "bad" behavior online. Full of real life stories and anecdotes! I found this one very difficult to put down. Highly recommended to anyone who is into social media and how it can affect their reputation!
I used Erik's book as part of the required reading for a class I gave at the local University. His books always have good current advice about how to use social media.
Quick little primer on how to use social media with grace and intelligence in our hyper connected age. I would recommend this to people who have little social media savvy but want to learn, or to middle school students and parents. Packed with interesting short case studies of brands and people screwing up online. This book will not be very useful for anyone who is already highly social media savvy or who works in PR or social—we know all this stuff already.
By the way, Qualman is a fabulous and engaging keynote speaker and presenter. If you get a chance, he’s worth seeing.
Another great book by Erik Qualman! I found it to be very insightful and engaging to help me take my business to the next level in the age of digital. Highly recommend!
VEGAS takes the complexities of this new digital era and breaks it down into simple, digestible pieces using real-life examples and actionable items. Great read!
Erik has written some great books on the use of Social Media and this one is very helpful. I would recommend this book to those who need to understand the topic at hand.
The author shares 36 essential rules to help you preserve your most important asset... your reputation. Whether you are a teacher, politician, CEO, soccer mom, coach or pastor...you must understand the new rules of today's transparent society.
Social media sites have exploded in popularity. Here are several of "The New Rules of Reputation" listed in this book:
Rule #2: Live as though your mother is watching. Rule #8: Be FLAWsome Rule #11: Complain = Digital Pain Rule #16: The three second rule Rule #32: Be a Baker not an Eater
There are numerous case studies about individuals and companies who have used good judgment and bad judgment in posting photos, videos and comments on social media sites.
There is a chapter on "digital stamps" - "a permanent collection and culmination of your digital footprints and digital shadows". Your digital stamp matters 5 seconds from now, 5 years from now, 50 years from now and 500 years from now.
This book was funded by a very successful Kickstarter campaign.
My Thoughts This is a timely subject and something that everyone should be thinking about. People will judge you by what you post...you must decide how you want to be known.
Your "digital stamp" will be with you for the rest of your life. Young people like to post pictures of parties and good times but future job recruiters may not be impressed.
The author did a good job researching this subject and presenting the material in a very understandable manner. I think "reputation management" will be a growing topic of concern for individuals, non-profits and businesses in the years to come.
I love the list of "Must Reads" the author included at the end of the book. These books will inspire and educate readers on the subjects of social media, marketing and life.
Now is the time to think about the digital stamp you are creating. This book is well worth your time.
I got a free copy of this book and I liked it. I didn't like the title. The title lead me to think it would have some more explict dos and don'ts about internet security and privacy. It's really more about how to grow a positive reputation for your oragnization on-line. In that respect it has some really good tips and I tested a few things out and was astonished by the overwelming positive response I got to his tips.
The book could be better, with a more accurate title, and with better editing, it seemed to repeat itself a lot, I know he wanted to drive those points home but I was like yeah, I got it. Also as one other review said--did he get a kick back from linkedin? At least 1/4 of the book is just a promo for linkedin.
I think that people new to online experiences might find this book helpful. However, some of the author's examples are repetitive and some of the references to specific online networking sites seem to be advertising, leading me to wonder if the author has affiliations (beyond that of a typical user) with one of these websites.
I have given the book three stars as I think I could use pieces of it as a resource with my middle school students. However, it is not organized in a way that would allow me to use it as a primary or sole resource. It wouldn't work well as a book study project in my classroom.
This book did exactly what it was meant to do, give great tips on how to and not to use social media. Qualman uses interesting examples in order to demonstrate to the reader exactly what they should be doing online.