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Brian Tracy's Master Course For Business Success
Whether you’re an entrepreneur or working for a company, you’re in business for yourself.
You are selling products and services. You have to persuade buyers―employers as well as customers―that what you’re offering is worth more than what they’re paying.
In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.
You are selling products and services. You have to persuade buyers―employers as well as customers―that what you’re offering is worth more than what they’re paying.
In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.
220 pages, Paperback
Published June 11, 2024
About the author
Brian Tracy
1,473 books5,306 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 of 1 review
January 21, 2026
La primera parte del libro resulta sólida y aporta varias estrategias que pueden ser útiles si el objetivo es sentar las bases de un proceso de acercamiento al mundo de los negocios. Sin embargo, conforme avanza, la línea entre lo teórico y lo práctico comienza a diluirse, ya que el texto pasa de ejemplos plenamente aplicables, a planteamientos que difícilmente serían viables para una gran parte de la población mundial.
Para justificar este giro, en diversas secciones el autor recurre de manera recurrente a discursos de carácter motivacional. Si bien este tipo de recursos pueden resultar funcionales dentro de un libro de desarrollo personal, su presencia insistente se siente fuera de lugar cuando se espera un enfoque más analítico propio de un libro sobre negocios. No obstante, conserva elementos interesantes, que si cuentas con las condiciones idóneas, podría servir como punto de partida para poner a prueba las propuestas que el autor plantea.
Para justificar este giro, en diversas secciones el autor recurre de manera recurrente a discursos de carácter motivacional. Si bien este tipo de recursos pueden resultar funcionales dentro de un libro de desarrollo personal, su presencia insistente se siente fuera de lugar cuando se espera un enfoque más analítico propio de un libro sobre negocios. No obstante, conserva elementos interesantes, que si cuentas con las condiciones idóneas, podría servir como punto de partida para poner a prueba las propuestas que el autor plantea.
Displaying 1 of 1 review