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Lead With Influence: A Proven Process To Lead Without Authority presented by Dale Carnegie and Associates

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Positive influence (without authority) is the superpower that most people never learn to use at work.

Millions of subject-matter experts, functional leaders, requirements gatherers, and problem solvers have opportunities to influence every day. Instead, too often they merely respond to requests and take orders from their stakeholders. By not exercising their unknown superpower, they miss opportunities to break down silos, improve collaboration, and accelerate the best decisions for the organization.

Organizations desperately need more positive leadership and influence to innovate, solve big challenges and develop healthy culture. If more people could discover how to use their superpower, they’d not only drive impact, but they would elevate their own perceived self-worth, leading to higher engagement and better mental and emotional wellbeing.

What do people do instead of using their untapped superpower?

When attempting to influence without much leverage, most people employ logical arguments and repeated pressure. They build a rational case and keep asking.

But that rarely works. Facts, arguments and pressure don’t work well trying to influence social/emotional creatures.

As Dale Carnegie said, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

This book is designed to help people discover the most impactful approach to influencing without authority, coercion, manipulation or force. It is a practical guide to influence that builds trust and relationships. It provides clear patterns and mental models, grounded in neuroscience, for communicating in a way that generates engagement, buy-in and cooperation.

Anyone trying to influence without using “leverage” or “control” will benefit from this book. It’s especially suited for influencing in today’s fast-paced organizations where so many people have the ability to influence change, even if they don’t have the biggest title or the most political capital.

Other books on leadership, influence and trust, offer broad strategies, theories and truisms, but this book provides something more practical and
If you want to learn to utilize your superpower of influence, you have to figure out how to. It's not self-help, it’s how-to.

222 pages, Paperback

Published March 12, 2024

28 people are currently reading
66 people want to read

About the author

Matt Norman

19 books1 follower

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Displaying 1 - 5 of 5 reviews
Profile Image for Henry.
13 reviews2 followers
July 5, 2024
Read it more as an interesting case study in how the modern corporate capitalist world uses the language of psychology and emotions to oil it’s gears and make profit-making more efficient.

Comes across as a distillation of modern therapeutic communication methods/relationship building skills repackaged for capitalism. Interesting…

Quick to read tho, not that boring. You’ll find the same information in books like “Nonviolent Communication” and other self-help and romantic relationship guides. They’re all just using modern psychology/therapeutic language anyway. Was just interesting to see how it was presented here.
2 reviews
February 7, 2024
Thought provoking read with Wisdom

Matt Norman's insights are grounded in fundamental truth. Consistent with my world view, yet challenging for me to be more consistent in my leadership attitudes, behaviors, and coaching. Lead With Influence is a great read for all leaders at every level.

My favorite quote, "the goal of leadership and influence: to see people for who they are and help them change to become what they can be."
Profile Image for Mikhail Filatov.
399 reviews19 followers
October 14, 2024
This book message: “to influence you should become a coach. And have a coach to coach you how to coach”.
Standard mix of “growth mindset”, “deliberate practice” and similar buzz words.
The funniest was “positive-truth-positive” framework. It took me a few minutes to realise that this PTP framework is actually another name for “shit sandwich”, lol.
Profile Image for Andy Zinsmeister.
1 review
February 21, 2024
Wonderful read that provides clear calls to action while keeping the reader engaged. This book helps readers guide their leadership journey with practical application. I look forward to reading more of Matt’s work.
1 review6 followers
May 10, 2024
Great (timeless) Advice

Matt does a great job distilling some simple and practical steps to influence others. It’s a quick read that I found very beneficial.
Displaying 1 - 5 of 5 reviews

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