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Identity Designed: The Process — Research, Strategy, Design, Implementation
Delve into the fascinating world of visual identities with Identity The Process , an essential resource by renowned graphic designer David Airey.
In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process : research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, Dutchscot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
With its practical approach and thought-provoking analysis, Identity The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities . By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process : research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, Dutchscot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
With its practical approach and thought-provoking analysis, Identity The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities . By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
- GenresDesignNonfiction
240 pages, Hardcover
Published June 4, 2024
4 people are currently reading
1518 people want to read
About the author
David Airey
4 books129 followersAn independent graphic designer specialising in logos and visual identities, with books to help design students, graphic designers, and those with something to sell.
www.davidairey.com/books
www.davidairey.com/books
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Displaying 1 - 3 of 3 reviews
June 3, 2025
Identity Designed: The Process
is a worthy successor to David Airey’s 2019 “Definitive Guide to Visual Branding.” Full of strong diverse brand identity case studies, this 2024 companion takes a focused deep dive into the key steps to implement a brand idea supported by constructive design examples (of his own work amongst top-notch design studios) and useful tips from smart copywriters & design strategists to reinforce these vital points. Not solely from a business procedure perspective, it’s about the strategy, rationale and thinking behind everything a creative should know when developing a visual brand closely with clients. One of the unique strengths in David Airey’s 4th book are the stories behind the working process. His numerous sketching examples—that I attest to in my own process work!—and guidance related through personal stories provides a literary mentorship to young solo designers challenged by inexperience or lack of confidence. Essential reading for students, young designers and even professionals needing a refresher of what’s most important: If we don’t know the value behind the creation of a brand, how can we express our worth with those we serve?
is a worthy successor to David Airey’s 2019 “Definitive Guide to Visual Branding.” Full of strong diverse brand identity case studies, this 2024 companion takes a focused deep dive into the key steps to implement a brand idea supported by constructive design examples (of his own work amongst top-notch design studios) and useful tips from smart copywriters & design strategists to reinforce these vital points. Not solely from a business procedure perspective, it’s about the strategy, rationale and thinking behind everything a creative should know when developing a visual brand closely with clients. One of the unique strengths in David Airey’s 4th book are the stories behind the working process. His numerous sketching examples—that I attest to in my own process work!—and guidance related through personal stories provides a literary mentorship to young solo designers challenged by inexperience or lack of confidence. Essential reading for students, young designers and even professionals needing a refresher of what’s most important: If we don’t know the value behind the creation of a brand, how can we express our worth with those we serve?
July 18, 2024
A well-organized book that supplies a great overview of the design process, tips, and pitfalls. Great for those looking to improve their own projects or seeking inspiration from past examples. Sleek layout makes for a good coffee table book as well.
March 4, 2025
Not much process really
Displaying 1 - 3 of 3 reviews