The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

by Ken Burnett

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Genres: Nonfiction, Business, Professional Development, Leadership

200 pages, Kindle Edition

First published January 1, 2006

Reviews

[Tim Corke · Rating 4 out of 5]

For anyone new or is particularly studious in the modern world of fundraising, Ken Burnett's 89 Timeless ideas is well worth a read. Personally, I'm fairly new in fundraising but can instantly recognise elements of what Burnett says in his book.

Some may say that fundraising doesn't require particular skills or even that it doesn't classify as a 'profession' but it cannot be denied that fundraising requires a multitude of behaviours, understanding that is underpinned by effective communication. It is this communication and engagement that is documented and presented to the reader.

These nuggets are written in an understandable, non-scientific manner making it an essential addition to anyone involved with charitable organisations or even in face to face environments.

[Brad Hayes · Rating 2 out of 5]

Not a bad book, but few penetrating insights. In the author’s defense, he offers a focus on approach rather than technique. He’s a seasoned practitioner who demonstrates a solid grasp of his material (e.g., “Fundraising isn’t about asking for money. It’s about inspiring people to believe that they can make a difference—and then helping them to make it”).

[Danielle · Rating 4 out of 5]

I enjoyed this book - reading as part of my studying for CFRE test

It's from 2006 but most of the advice holds up well - and the humorous quotes throughout made it more memorable

[Beth Ann Locke · Rating 5 out of 5]

This wonderful book by fundraising thought-leader Ken Burnett is one you will want to turn to again and again. There are many wonderful ideas and pieces of advice. It is not a book to be read at one sitting but rather to read some, close the book, think about how it applies and then pick it up again. This book is on one of my many shelves of fundraising books, but I can easily find the title, pick it up and be inspired again. Thanks, Ken!

[Kelly Heaton · Rating 4 out of 5]

Just diving into my new job and learning lots!

[Claire · Rating 3 out of 5]

Good healthy reminders of things all fundraisers should know...

[Maureen Rinkunas · Rating 3 out of 5]

The format - 89 snippets - would lend itself well to a page-a-day calendar. Some gems of advice in here but a fair amount of the content is just plain common sense.

[Rema · Rating 3 out of 5]

A bit "tongue in cheek" here and there, but generally a good resource for fundraisers.

[Nancy · Rating 3 out of 5]

Good tips quick read wish there might have been examples occasionally but helpful over all.