An introduction to the career of Travis Banton, one of the preeminent costume/fashion designers of Hollywood’s Celebrated “Golden Age.” Working at Paramount Pictures from 1925 through 1938, Banton was responsible for creating the on-screen images of such legendary actresses as Carole Lombard, Claudette Colbert, Mae West, and most notably Marlene Dietrich. His peers were Gilbert Adrian at MGM and Orry-Kelly at Warner Brothers; one of his proteges was the legendary designer Edith Head. Eschewing a potentially lucrative legal career, Banton attend the New York School of Fine and Applied Arts, the first school in New York City to offer courses in fashion design. This led to positions with the most famous and successful couturiéres of the day, the British Lady Duff-Gordon and Madame Frances who, despite her name, lived and worked in the United States. They both served as a training ground for Banton’s eventual move to Paramount Pictures in 1925. This celebration of his career and achievements is long overdue.
When Old Hollywood not only dominated public entertainment, but the fashion became a lifestyle, Travis Banton’s designs were on everyone’s lips. Howard Gutner who has previously wrote the biographies of the other two members of the Hollywood Fashion big three finishes out his triumvirate with a man destined for the law who chose to create American Haute Couture from New York to Hollywood.
My full review will post at my Instagram page, @sophiarose1816 TBA.
Banton of Paramount is a beautifully illustrated exploration of the impact of Travis Banton’s costume design—mainly for Paramount Studios—during Hollywood’s golden years, from the silents to the coming of colour.
This isn’t a biography in the traditional sense. We learn relatively little about Banton’s personal life; instead, it focuses on his collaborations with some of the biggest female stars of the era, and the dialogue between costume design and high fashion.
I am a huge fan of classic film, and have read many books covering this period—its stars, directors, screenwriters, and studios—but I haven’t looked at costume design in this detail before.
In the silent days, leading ladies in glamorous roles were goddesses, and their clothes could be spectacular with little basis in practical reality. While the costumes took note of Parisian haute couture, actresses operated in more dimensions than models, so their clothes needed to bewitch regardless of the action required. They learned to stand and move to show the designs to their best advantage. When sound arrived, and these goddesses revealed earthy accents and diction, realism crept into both performance and costume. Greater innovation in cut, style, and fabric was needed to make designs feel convincingly real-world while retaining their glamour. As these looks became more attainable, the relationship with high-fashion houses began to shift. Hollywood started to lead.
Gutner explores Banton’s sometimes fractious collaborations with stars like Marlene Dietrich, Carole Lombard, and Mae West—whose stardom and curves disrupted decades of gamine dress design within and beyond the studios—as well as his work alongside designers such as Edith Head and Howard Greer. He also shows how costume could underscore or subvert character, and highlight empathy or tension between figures on screen.
His book offers real insight into a discipline I hadn’t quite appreciated in its own right. I thoroughly enjoyed it, and lingered long over the gorgeous images.
So. I have strongly mixed thoughts on this. On the one hand I'm fascinated by Golden Age Hollywood and it's great to find out more about a figure that I didn't really know much about. However, I think this is going to be one of those books where having a physical copy is going to be the key to your experience and enjoyment because I had an eproof via NetGalley and the formatting on it was a real issue. There were photo captions out of order, stuff that was marked as "a rare colour photo" that was in black and white and just a general jumble at times where picture captions were mixed together with the main text and separated from the pictures they were referring too. This meant that it was hard to follow the narrative thread of the writing because you needed to keep flipping pages back and forth to match up the photos to the captions and to keep the thread of sentences. The pictures are the great gift in this though- lots of shots of beautiful outfits.
I was reading on an iPad mini (because of all the pictures and colour I thought it wouldn't be great on my Kindle paperwhite) and I hope that it looks better on larger screens, but given the art book format and corresponding price tag for the Kindle edition it needs to be better in the actual purchasable copy.
****Copy from the publisher via NetGalley for review consideration. All opinions are my own.*****
Thank you to NetGalley and Globe Pequot for providing this book as an eARC. All opinions expressed in this review are my own.
This book was an incredible read that introduces you to Travis Banton, an influential yet often overlooked costume designer who left an indelible mark not just on Hollywood but on fashion at large. Howard Gutner expertly weaves a narrative about image-making, socioeconomic conditions, and interpersonal relationships whilst finding ways to describe the art of costume-making that leave you breathless with wonder at Banton's influence. I particularly appreciate the manner in which the book provides a look at the nature and power of celebrity by giving us a look behind the curtain, and how it takes its time to bring different aspects of Banton's life together to culminate in a powerful way that underscores the very thesis of the book itself, namely that Banton is a name worth knowing and remembering.
A look at the fashion highlights of Travis Banton - designer to the stars. In the Golden Age of Hollywood, Banton was one of the most sought after on-set designers, dressing stars such as Marlene Dietrich, Mae West, & Carole Lombard in the films of their heyday.
Although I'd never heard of Travis Barton, Classic Hollywood is one of my favourite things to read about & I was not disappointed. The information on the films, & also the role of fashion both onscreen & off, is top notch & the photographs included are stunning. It was an interesting & informative read but at times Banton felt almost incidental as the main topic were the fabulous clothes.
SUMMARY: Research: Excellent - The information on the films is top notch & the photographs included are stunning. Writing Style: Excellent - Conveys the information in an interesting way & a more informal style. Enjoyment Level: Moderately High - Interesting & informative whilst the photographs are a delight. For me, Banton felt almost incidental at times.
My thanks to NetGalley & publishers, Globe Pequot/Lyons Press, for the opportunity to read an ARC.
This was a FANTASTIC read and will be a must-have for any fan of old Hollywood glamour.
I loved the way it was organized, covering Banton’s relationships with several of his most notable actress pairings: Marlene Dietrich, Carole Lombard, Mae West, Anna May Wong, Kay Francis.
A wide variety of sources were used and this contained a lot of insightful analysis of the costumes and how they reflected the characters in the film, but also reflected fashion history (both historical films and the then-current trends of the 30s).
An interesting look at fashion from Hollywood's Golden Age and the designers that created the iconic looks. The photographs are great and I loved the explanations about the use of certain textures and styles to suit each actress how they translate on film. I particularly loved the anecdote about zippers!
This will make great coffee table book for fashion and cinephiles alike.
This book is brimming with history, details and anecdotes about Banton‘s fashions for stars like Carole Lombard and Mae West, but I have to admit I was mostly there for the gorgeous photos. There are tons. If you love old style Hollywood glamour, you won’t be disappointed.
I read an advance copy of this book via netgalley.