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The Persuasion Story Code: The Magic of Conversational Storytelling
What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas?
In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.
Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.
The hero’s journey type of story is the go-to template for novels and film. But to say the hero’s journey is the best template for persuasion stories is to make a big mistake. This book shows why.
Author David Garfinkel has been featured in The Wall Street Journal, Forbes, Entrepreneur Magazine, Fast Company and The Los Angeles Times, among many other publications.
He has worked with businesses ranging from IBM and United Airlines to medium-sized and small companies—as well as many one-person business. He has helped them increase revenues overall by tens of millions of dollars—most notably through the effective use of persuasive messaging. David is author of the bestselling Breakthrough Copywriting and former San Francisco Bureau Chief for McGraw-Hill World News.
In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.
Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.
The hero’s journey type of story is the go-to template for novels and film. But to say the hero’s journey is the best template for persuasion stories is to make a big mistake. This book shows why.
Author David Garfinkel has been featured in The Wall Street Journal, Forbes, Entrepreneur Magazine, Fast Company and The Los Angeles Times, among many other publications.
He has worked with businesses ranging from IBM and United Airlines to medium-sized and small companies—as well as many one-person business. He has helped them increase revenues overall by tens of millions of dollars—most notably through the effective use of persuasive messaging. David is author of the bestselling Breakthrough Copywriting and former San Francisco Bureau Chief for McGraw-Hill World News.
- GenresBusiness
202 pages, Kindle Edition
Published August 14, 2023
116 people are currently reading
119 people want to read
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Displaying 1 - 6 of 6 reviews
September 16, 2024
I was looking for a book on influence. This book was gifted to me and I was excited to read it. I quickly realized this book had little to do with the science of influence and was instead of persuasion as it relates to the world of sales. I stuck it out and finished the book anyway.
December 30, 2023
With a down-to-earth brilliance that makes for teaching at its finest, David Garfinkel breaks down the power of story and the various types of persuasive stories.
Discussing the power of certification stories,
Quote:
“John has been awarded two Microsoft AI Azure Certifications: Fundamentals and Engineeer.
is just a little more impressive than
• Microsoft certified: Azure AI Fundamentals and Engineer
Why is the first one more powerful? Because as brief as it is, the first one is a story; the second is only a fact. “
Discussing the power of certification stories,
Quote:
“John has been awarded two Microsoft AI Azure Certifications: Fundamentals and Engineeer.
is just a little more impressive than
• Microsoft certified: Azure AI Fundamentals and Engineer
Why is the first one more powerful? Because as brief as it is, the first one is a story; the second is only a fact. “
May 22, 2024
Yet again David manages to break things down into a simple “Everyman” explanation.
The book itself employs so much of what it’s teaching you as reinforcement and it shows.
Can’t wait to see how this new angle helps me craft my own copy.
The book itself employs so much of what it’s teaching you as reinforcement and it shows.
Can’t wait to see how this new angle helps me craft my own copy.
December 15, 2023
Brilliant
David is one of the best copywriters in the world and teaches about the use of story. Highly original and well organized
David is one of the best copywriters in the world and teaches about the use of story. Highly original and well organized
April 2, 2024
Easy to read and understand + great examples. Appreciated the summary at the end as well
February 22, 2025
Was ok. Lost my interest 2/3 through and I never finished it.
Displaying 1 - 6 of 6 reviews