Running an Effective Investor Relations Department: A Comprehensive Guide

by Steven M. Bragg

The ultimate guide to investor relations

Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all.

Addresses every possible area of the investor relations profession Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition

Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

387 pages, Kindle Edition

First published July 1, 2010

About the author

Steven Bragg is a former chief financial officer and controller, and author of 300+ business courses and 50 business books. To get away from the business world, he is also the trail running author of Run the Rockies, a PADI-certified Master Diver, an avid skier and mountain biker, and two-time president of the Colorado Mountain Club. He is also the author of the science fiction novels Under an Autumn Sun and Early Winter, the first two novels in The Auditors trilogy.

Reviews

[Ezra · Rating 5 out of 5]

Before read this book, I thought that the job at the IR Department was a easy one. My mistake. Its a hard job and a long way to "sell" a company. Deal with investors, media, government; organize the annual meeting, the investor day, the road show, the annual analysts meeting and the conference call; legal issues and the correctly writing of the quarterly reports, press releases and the anual report. And many other things.

This books is recommended to everyone who wants to work at the IR Department and also to every future investor. You need to know what's the work of this department to increase your knowledge of doing a qualitative analysis of a company.

[Carlos Cuevas · Rating 5 out of 5]

Great book to understand the inner workings of publicly-listed companies and their interaction with the market. Super helpful if you are looking to transition into an IR role or set up an IR department at your company.

[Spencer Kimber · Rating 4 out of 5]

This book covered a lot of basic concepts that I did not pick up in business school. If you work for a publicly traded company, I recommend reading this. The value in it was not so much about how to run an investor relations department, but how the equity market stakeholders interact with public companies.