Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace

by Susie Wyshak

Business wisdom from more than seventy-five food industry experts, specialty food buyers, and entrepreneurs to help you start and run a small culinary concern. For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs—from concept to production to sales to marketing. Using real life examples from more than seventy-five individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business.In these pages, you’ll learn . . . Personal habits and business fundamentals that will help you in every walk of lifeHow to choose the business idea or ideas that best fit you and your personalityHow to determine the viability of those ideasConcrete steps you need to take to make your business a reality

Genres: Business, Food, Cookbooks, Cooking

492 pages, Kindle Edition

First published October 1, 2013

Reviews

[Faisal Alarifi · Rating 3 out of 5]

A decent book that sets the fundamentals for the average Joe to what it takes to open a food business. The knock I have on this book is that it is sometimes too general and does not go into deep details in major parts like the costing/budgeting/pricing. The other knock would be on the marketing strategy section, it did not seem to be aimed or designed for more modern restaurants.

It is worth mentioning that the book is targeting the small food businesses mainly.

[Amanda Anthony · Rating 4 out of 5]

Not only do I have in my mind a small project, I also thought it would be useful to learn more about food entrepreneurship if I want to ultimately work with women entrepreneurs. This book was excellently written and super interesting. I liked how it was real about the challenges of entrepreneurship in general and gave really specific advice (and case studies) about the specifics about food. I kind of wish I had had a book like this before starting my own business; I probably would have done things differently (if I hadn't been discouraged completely).

[Ryan · Rating 5 out of 5]

Extremely helpful. Mine is earmarked, flagged, underlined and highlighted.
Do not even consider starting a food business without reading this book.

[BlackbirdFrenzy Meagher · Rating 5 out of 5]

I went into it thinking it would have zero to offer and came out full of new knowledge.
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