As a sports psychology coach, David Essel decided to write this book after working 35 years with professional and college athletes from all over.As a former Division 1 walk on basketball player at Syracuse University, his love of sports goes back to the age of six, when he used to sleep with a basketball every night in bed.A pivotal turning point in his career, was meeting Moses Malone. David was 16 and Moses Malone was 17. His interaction with Moses at a basketball camp one summer, deepened his passion for the sport, and created a desire deep within to help every athlete maximize their mental and physical capabilities.And now here we are with his 14th book, highlighting all of his experience of working with professional and college athletes for over three decades.David’s specialty would fall under the category as a “Sports Mental Skills Coach” where he helps athletes with professional challenges, as well as challenges they might face in their given sport with family issues, addictions, and other life style challenges.David has already created a “Personal Analytic Program” that focuses on enhancing any mental or physical challenges/weaknesses while at the same time enhancing the strengths they bring to their sport.David’s use of “Personal Analytics” with his athletes is extremely powerful. But he does it a little differently... David focuses on the strengths and challenges both mentally and physically with his clients, not focused so much on “Statistical Analytics” which is almost covered by every team in the world of sports. Since that form of analytics is already covered, David created a completely different and unique way to use analytics as a way to inspire and motivate his clients.After seeing the struggles from his professional clients over the last 40 years, combined with the recent study by The American College of Sports Medicine, stating that 35% of elite athletes are struggling with mental health issues like anxiety, depression, PTSD, ADD, ADHD, eating disorders, time management skills, and more, he decided to write a book to help athletes rise above any challenge they are currently facing!This Book Was Written For You, The Elite AthleteAccording to the American College of Sports Medicine, more than 35% of elite athletes are struggling with both mental health and physical challenges right now!LeBron “What separates his self-care program, from most other athletes?”Novak “What one move saved his career and his life?”Use our, “Mental Skills Program,” for focus, your mental health and constant improvement!Learn to minimize any mental/physical challenges, and turn them into assets!Let’s maximize your game through our unique mind/body daily ritual routines!Learn how to extend your professional career and prepare for success after retirement!Powerful tips for elite college athletes that want to go pro!We work with athletes from every professional basketball, baseball, football, tennis, golf and more!Our program is guaranteed and 100% confidential!David Essel, M. S., O. M., is a former walk on basketball player at Syracuse University. He became a counselor and sport psychology coach, as well as a Best-Selling author of 14 books, international speaker, radio and TV host, and more. Join him at www.davidessel.com.You will read exciting stories from your favorite athletes. Who might also be peers of yours in your given sport today.