Blaine talks about the challenge of the blank page, and how the creative needs to fill it with something beautiful and meaningful.
The book is divided into four parts: the work; the inside out; failure, fear and making mistakes; and worth it. He focuses on different aspects of the creative process in each part.
In the first part, for example, he explains why he thinks that having ideas are not what matters. What really matters is how you execute your ideas.
He also talks about getting inspiration, about our fears, experiences (and how we turn them into our art), our challenge of living in the information era, with lots of information but not much time to digest it (and lots of junk too).
I've never thought of myself as a "creative", but while reading Blaine's book I was able to identify with much of the struggles and challenges that a creative goes through. So I understood why he chose to open his focus to any creative: because we are all in some level creatives. No matter if you write a blog, or a journal, or you're an author or actor or musician, or if you make up bedtime stories for your kids, we all create art somehow.
And even if you don't consider yourself a creative, I'm sure this book will inspire you.