Going for Broke: Lee Iacocca's Battle to Save Chrysler

by Michael Moritz, Barrett Seaman

A tongue-in-cheek guide for manwatchers everywhere provides a "helpful" classification of American males

Genres: Business

350 pages, Paperback

First published September 1, 1981

Reviews

[Jim · Rating 3 out of 5]

At times really interesting, and at other times a heavy read, this book details the decline of Chrysler Corporation, and the fight that was waged by Lee Iacocca to turn the company around.

[David Ortiz · Rating 4 out of 5]

Excellent, sometimes quite boring and heavy. But very interesting.

[Kam · Rating 4 out of 5]

I loved this book.
What I learned: the realities behind running a corporation. Not some separate-from-human construct, but real things, real people.