Going for Broke: The Chrysler Story

by Michael Moritz, Barrett Seaman

An inside story of the Chrysler Corporation details the history of the automobile manufacturer, its critical problems, and Iacocca's attempts to turn the dying company around

Genres: Business

374 pages, Hardcover

First published September 1, 1981

Reviews

[Jim · Rating 3 out of 5]

At times really interesting, and at other times a heavy read, this book details the decline of Chrysler Corporation, and the fight that was waged by Lee Iacocca to turn the company around.

[David Ortiz · Rating 4 out of 5]

Excellent, sometimes quite boring and heavy. But very interesting.

[Kam · Rating 4 out of 5]

I loved this book.
What I learned: the realities behind running a corporation. Not some separate-from-human construct, but real things, real people.