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The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace.
Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it.
This comprehensive guide builds listeners' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how create a magnetic personal brand that attracts prospective customers; engage customers earlier in the buying process; develop an evergreen lead machine using strategies of world-class organizations; write articles, emails, and social media posts that trigger customer action; find and create new opportunities through outbound prospecting; and turn customer conversations into sales opportunities and revenue.
Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it.
This comprehensive guide builds listeners' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how create a magnetic personal brand that attracts prospective customers; engage customers earlier in the buying process; develop an evergreen lead machine using strategies of world-class organizations; write articles, emails, and social media posts that trigger customer action; find and create new opportunities through outbound prospecting; and turn customer conversations into sales opportunities and revenue.
272 pages, Audio CD
Published February 21, 2023
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22 people want to read
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Displaying 1 - 2 of 2 reviews
October 23, 2025
The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today by Bill Stinnett is an essential guide for any sales professional navigating the modern, digital first marketplace. Stinnett combines practical insights on customer psychology with actionable strategies to build engagement, prospect effectively, and convert leads in an increasingly virtual environment.
What sets this book apart is its holistic approach: from developing a magnetic personal brand and crafting persuasive content, to creating sustainable lead generation systems and turning conversations into revenue. Whether you’re a business owner, marketer, or sales professional, Stinnett provides clear, step by step guidance for staying ahead in a rapidly changing sales landscape. This is a must read for anyone committed to mastering digital selling and thriving in the evolving world of commerce.
What sets this book apart is its holistic approach: from developing a magnetic personal brand and crafting persuasive content, to creating sustainable lead generation systems and turning conversations into revenue. Whether you’re a business owner, marketer, or sales professional, Stinnett provides clear, step by step guidance for staying ahead in a rapidly changing sales landscape. This is a must read for anyone committed to mastering digital selling and thriving in the evolving world of commerce.
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March 4, 2024Wort reading were practical book about building digital presence and digital selling practice
Displaying 1 - 2 of 2 reviews