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Technology Strategy Essentials: A Concise Guide and Primer: Unlock the Secrets to Developing Cutting-Edge Products, Services, and Business Models, and Building Sustainable Competitive Advantage
TECHNOLOGY STRATEGY A CONCISE GUIDE AND PRIMER
An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers.
Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open innovation, and blue ocean strategy, among others. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies.
The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world.
Bharat Rao is a researcher, educator, and author. He is Research Professor in the Department of Technology Management and Innovation at New York University’s Tandon School of Engineering. He is also the author of Marketing A Concise Guide and Primer, How Magic and its Star Performers Transformed the Entertainment Economy, and Defense Technological Issues and Challenges in an Era of Converging Technologies.
An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers.
Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open innovation, and blue ocean strategy, among others. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies.
The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world.
Bharat Rao is a researcher, educator, and author. He is Research Professor in the Department of Technology Management and Innovation at New York University’s Tandon School of Engineering. He is also the author of Marketing A Concise Guide and Primer, How Magic and its Star Performers Transformed the Entertainment Economy, and Defense Technological Issues and Challenges in an Era of Converging Technologies.
227 pages, Kindle Edition
Published August 22, 2023
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About the author
Bharat Rao
9 books2 followersBharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University’s Tandon School of Engineering. He has researched, written, and consulted extensively in the areas of innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.
Besides magic, he is keenly interested in photography and travel. He lives in New York City.
Besides magic, he is keenly interested in photography and travel. He lives in New York City.
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