Dragonfly Effect Workbook: The Power of Stories

by Andy Smith, Barbara McCarthy, Jennifer Aaker

A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you’ll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect workbook proves that you don’t need money or power to inspire seismic change.

64 pages, Paperback

First published April 15, 2013

About the author

Andy Smith co-authored The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, an award-winning book that Daniel Pink calls “the single best road map to social media I have ever seen.” A prolific speaker and columnist, Andy runs Vonavona Ventures, guiding technical and social enterprises in customer strategy and marketing. He previously led teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers.

Reviews

[Sohini · Rating 4 out of 5]

It's a really good book for someone looking to start their non profit journey on social media. The examples given in the book were my most favourite part and they were what kept me going through the book.