Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

by Susan Dowd

Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

304 pages, Paperback

First published October 10, 2013

Reviews

[Deb · Rating 3 out of 5]

Some good tidbits, but nothing earth-shattering.

[Christina Gagliano · Rating 5 out of 5]

Amazing advice, tips, forms, organizers, and lessons learned. I have to buy a copy at this point because the MA Board of Library Commissioners probably wants their copy back that I keep renewing.

[Susan · Rating 5 out of 5]

Great book on library fundraising that I highly recommend for its practical tips and advice.