Technically, I am a "Millennial" since this generation is of those born from 1982 to 2000. (I was born the second day of the beginning of the generation and my brother who is 11 years longer than me is in the same generation). I picked this up at the library on a whim since I thought it would be a good indicator for how others perceive my generation and what I can do better in work environments. Let's face it- technology is a huge factor in today's society. This book implies that because of technological leaps- those in the Millennial generation have little to no manners, no etiquette with dealing with other generations, and a lack of respect. Personally, I do not feel that way at all when working with Traditionalists, Boomers, Xers, but I can see how this is a proven issue for those younger and less experienced than me.
Obviously, the book is about "The M-factor," which is the seven factors and trends that makes the generation who they are. These are: Parenting (which I don't agree with AT ALL for me, but I can see it for most of generation), Entitlement (Bingo!!!), Looking for Meaning (Absolutely!), Great Expectations (finding success and fulfillment without taking forever), the need for speed, Social Networking, and finally collaboration. Yes, my generation was always taught that, "You can be anything you want to be," and the aspect of teamwork was everywhere from classes to sports. There are a lot of truths in the book and is important to read. I very much enjoyed it and hope that we can all learn from each other.