The Hunt: Target, Track, and Attain Your Goals

by David Farbman

Do you consider yourself a hunter? If you have you ever dated, played sports, or held a job, then your answer should be yes. We are always hunting—trying to track down and take the things we want, the things that will make our life bigger, better, safer; more satisfying, exciting, and just plain fun.

In The Hunt, serial entrepreneur, hunter, and OutdoorHub founder David Farbman offers a way of thinking about work, life, and our connection with the world based upon the ancient discipline of hunting. The Hunt will inspire anyone striving for more to think like hunters—with poise, concentration, and skill; to identify their targets; and, with focus, determination, and satisfaction, to achieve those goals.

Specifically, The Hunt shows how

Get a bigger, clearer picture of your life and goals, and discover things about yourself and your ability that you’ve never noticed or seen before Gain the hunter’s special skills at observation and perception, to understand your environment; Learn “predatory consciousness” – the full understanding of your prey, whether business partners or competitors, so you can predict their actions; Harness and leverage every opportunity to obtain your desired outcomes and inspire your best thinking Fully understand where to pick battles, and where not to “hunt” at all. The principles of The Hunt will give you a clearer, sharper lens for seeing the world and shaping your role in it. You’ll make better decisions, form stronger alliances, build better strategies, target bigger wins, and uncover more opportunities. Best of all, you will become a true hunter when you know who you are, what you want, and how to get what you’re hunting for.

Genres: Business, Leadership

232 pages, Kindle Edition

First published January 1, 2014

About the author

David Farbman is a hunter in every sense of the word. As the CEO of HealthRise Solutions, chairman and founder of Carbon Media Group, a principal in NAI Farbman Group, a husband and father, he applies the skills gleaned from hunting to achieving success in all of his roles. His new book, the New York Times best seller “The Hunt: Target, Track & Attain Your Goals” (Jossey-Bass, Spring 2014), explains how to use the principles of hunting to make better decisions, form stronger alliances, build better strategies, target bigger wins, and uncover more opportunities.
In 2007, Farbman started Carbon Media Group. It is now the largest media company targeting the outdoor audience. With over 27 million unique visitors a month, they have the second largest male enthusiast’s audience online. The three legs of the company, OutdoorHub, ActionHub and AgHub, combine to create the voice of the outdoors online, reaching everyone from the forest to the farm. Today, the company publishes over 4,000 articles per month.
Prior to launching Carbon Media Group, Farbman served as CEO of NAI Farbman Group. NAI Farbman Group is a commercial real estate company with assets of over 20 million square feet.
Farbman is a graduate of Michigan State University. He and his wife, Nadine, have three young boys: Hunter, River, and Fischer.

Reviews

[Alain Burrese · Rating 4 out of 5]

“The Hunt: Target, Track, and Attain Your Goals” by David Farbman, the Founder and Chairman of OutDoorHub, is a motivating book on succeeding for those that enjoy hunting and the hunting culture. Even though I don't choose to hunt these days, growing up in Montana and living here now, I'm immersed in the hunting culture. And because of that, I could easily connect with what Farbman was teaching in “The Hunt.”

I do think those who are not into hunting, and especially those who are against hunting, won't connect at all with this book, and therefore, be warned. This is a very good book on achieving goals and being successful, but only if you enjoy hunting, or at least reading about hunting. Others will find other book more to their liking.

Back to the book, because I did enjoy it. There are five chapters:

Getting Up, Getting Clear: Consciousness
Keeping it Real: Authenticity
Taking Trophies: Leverage
Bringing it Home: Real-Time Execution
Finding Flow and Leaving a Clean Wake

All of these concepts are important to success, and Farbman does a good job describing them and why they are important. He does this with hunting stories and analogies. And even though a couple of times I thought he was forcing the hunting analogies a tad much, it wasn't too overbearing and I did enjoy the stories and lessons. (But it is because of this that I gave the warning above about how those who don't like hunting probably won't like this book.)

People have been hunting since the dawn of time, and this book shows how those primal instincts we all possess can be used to make the most of business, relationships, and life. Because these really are life skills that Farbman shares through his hunting examples.

If you are looking to hit a bulls-eye, start “The Hunt” today and achieve whatever is in your sights.

[Tina Fleming · Rating 5 out of 5]

I don't read non-fiction for the most part. Business guide? Never. Self-help? No way. But I read a great article in the Detroit News about this book and had to check it out for myself. Much of what author and hunter David Farbman shares in the book is excellent advice for all stages of life and are the things we all try to find in ourselves and instill in our children. Be authentic. Be present in your life. Only though awareness and authenticity can any of us truly see the opportunities on our trail.

Farbman's experiences building successful businesses and help others only lends to his authenticity as a writer, the book is very accessible and enjoyable. A natural storyteller, this is someone you want to sit with in a blind and hear what he has to say. I find myself mentally referring back to the book on a daily basis and it is a constant reminder that sometimes watching and listening is just as important as doing.

I cannot think of anyone who wouldn't benefit from The Hunt and its principles. It is a great life guide which I've now given to my 13-year-old son to read as inspiration.

[Yulia · Rating 3 out of 5]

Good ideas, but not enough examples and too much pep talk

[Em · Rating 3 out of 5]

The principles in the book are nothing new: be present, be authentic, don't let your ego get in the way, trust your instincts, etc. However, the use of hunting metaphors to tie the principles together is unique.

I expect these metaphors are meaningful if you have experienced and enjoy hunting. I have never been hunting, I'm vegetarian, and I'm not American. Near the start, the author refers to being up a tree stand hunting a white tail, and I thought "What's a tree stand? Isn't a white tail a spider?". Yeah, a 'whitetail' is a spider, but it turns out that a 'white tail' is a deer... We Australians know our spiders, but deer, not so much.

Every time the author mentioned shooting a deer, I had Bambi flashbacks. So yes, this book is recommended only for people who like hunting; otherwise, the principles can be found in many other business books. The hunting metaphor is strong and well-written, so it's a good book; it just wasn't for me.

[Lauren Kerwin · Rating 5 out of 5]

When I first heard about The Hunt, I was skeptical about reading a book about hunting and business. I am pleased to say I was wrong about every doubting reading this book it really is a must read. I am not the type of person who will be out in the woods hunting for deer but I will am constantly hunting in all aspects on my life. I never considered myself a hunter until I finished this book and now I can truly call myself a hunter! Thank you David Farbman for allowing me to go after my targets in business and life and have better direction while achieving them.

[Cooljoe815 · Rating 5 out of 5]

The subject of hunting animals makes me feel uncomfortable to say the least. At the same time, we are hunters and snipers during war are heroes and the precision ,the science and art I personally find admirable and amazing. The hunt works for me because we are all want to meet our goals, hunting for the price-which we all want.
The Hunt has great ideas, one is what worked for you before when you met your -for me never giving up and getting outside help when I was stuck.

[Emily (Heinlen) Davis · Rating 5 out of 5]

This book presented an interesting way of looking at life and what you want. I'd never thought about hunting in any way other than toward animals, but his ideas on hunting in regard to one's professional and personal careers are quite accurate. I think this book would be a great book to give to a recent high school or college graduate.

[K. · Rating 5 out of 5]

I won a free copy from the Goodreads First Reads Giveaway Program and think that it interesting. I would recommend it to everyone.

[Samantha]

Review coming soon...