The Evolution of New Markets

by P.A. Geroski

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

Genres: Economics, Business, Entrepreneurship

236 pages, Hardcover

First published June 19, 2003

Reviews

[Catherine · Rating 4 out of 5]

Very interesting theories. The author provides a great insight in innovation and the different stages of innovation and provides a stage for the unseen innovation processes; however, I found some of the examples quite dull and hard to follow.

[Eduardo Rolon · Rating 4 out of 5]

Very interesting book with some amazing examples.