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Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail
Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?
Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Based on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist Graham Ruddick , has found that there's a pivotal trait leaders have when it comes to they understand risk.
Join icons from the worlds of business, finance, journalism and sport who know how to make risk work for them and push the boundaries so you can elevate your business.
Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Based on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist Graham Ruddick , has found that there's a pivotal trait leaders have when it comes to they understand risk.
Join icons from the worlds of business, finance, journalism and sport who know how to make risk work for them and push the boundaries so you can elevate your business.
- GenresBusiness
208 pages, Hardcover
Published October 29, 2024
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29 people want to read
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October 5, 2025
Lacking in focus, clarity, insight and depth. I'm not sure if I was more annoyed that the book has absolutely nothing to do with its subtitle or that it's a quite disparate collection of business and sporting case studies tossed together almost at random, with vague links to risk in life and business somewhat tying them together, but not really. Contributions from interesting business leaders, notably Simon Aurora, James Daunt and Archie Norman, save it from being a complete failure, but the chapter construction and editing are frankly insultingly bad. Less a book, more a collage of clippings and half-musings.
Displaying 1 of 1 review