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Driving Data Projects: A comprehensive guide

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Digital transformation and data projects are not new and yet, for many, they are a challenge. Driving Data Projects is a compelling guide that empowers data teams and professionals to navigate the complexities of data projects, fostering a more data-informed culture within their organizations.


With practical insights and step-by-step methodologies, this guide provides a clear path how to drive data projects effectively in any organization, regardless of its sector or maturity level whilst also demonstrating how to overcome the overwhelming feelings of where to start and how to not lose momentum. This book offers the keys to identifying opportunities for driving data projects and how to overcome challenges to drive successful data initiatives.


Driving Data Projects is highly practical and provides reflections, worksheets, checklists, activities, and tools making it accessible to students new to driving data projects and culture change. This book is also a must-have guide for data teams and professionals committed to unleashing the transformative power of data in their organizations.

620 pages, Kindle Edition

Published February 26, 2024

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Profile Image for Jeremy Adamson.
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April 29, 2024
I was honoured to receive a review copy of Driving Data Projects from @ChristineHaskell. I absolutely love reading works by polymaths who can weave prescriptive project delivery frameworks with higher-order considerations and human factors.

There are lots of books out there that describe how to execute a data project from a technical perspective, a few that do so through a business lens, but almost none that do both along with wonderful off-roads into the humanities. Without the foundation that provides, we can get stuck in our thinking and not be able to adapt to different organizational cultures.

I particularly liked that she isn’t afraid to challenge orthodoxy, helps the reader place maturity models in perspective, and calls out organizations that abuse data to support their intuition.

I would strongly recommend this as a resource to anybody in data and analytics, in particular groups and individuals looking to mature their data practice and for students - thanks again Christine for the chance to learn from you!
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