Successful Local Broadcast Sales

by Paul Weyland

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectivelyHonest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.

234 pages, Hardcover

First published June 30, 1905

Reviews

[Phil Kuhlenbeck]

I read all of Paul Weyland's books. Check out Paul's website:

Paul Weyland: Media Sales Training, Keynotes on Sales & Branding
www.paulweyland.com/‎
Paul Weyland Sales and Media Corporate Clients Enter Here Paul Weyland Media Sales Clients Enter Here.