Making Marketing Work

by Dave Lakhani

Marketing and advertising must make a business more money as a result or it shouldn't be done. Making Marketing Work is a business owners guide to rapid growth through effective marketing and advertising.

This audio book was developed for those business owners who know that their business could do much better if they could make their marketing work better. You'll learn how to create ads that pull in any medium, how to create a customer experience that virtually requires them to talk about you, how to get free media coverage and the specific psychological techniques that any business no matter what the size must apply in their efforts to persuade customers.

This is a step by step guide to making marketing work for small and midsized businesses.

About the author

Dave Lakhani is an in-demand speaker, trainer, and the President of Bold Approach, Inc., a business acceleration firm consultancy. Bold Approach has been nominated twice as one of Fast Company magazine's Fast 50 Companies. A successful entrepreneur, he is a popular speaker on the topics of persuasion, influence, sales, marketing, ideation, and business acceleration. He is also the author of Persuasion: The Art of Getting What You Want, from Wiley.