Customer-Driven Strategy: Winning Through Operational Excellence

by Thomas F. Wallace

This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

304 pages, Kindle Edition

First published September 1, 1992