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How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation
Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation.
This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.
- Interviews with professionals that provide insights on how to implement trends.
- Various activities and tools to be used individually or in a team.
- A dedicated chapter on how to set up your own trend practice within your organization.
This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.
- Interviews with professionals that provide insights on how to implement trends.
- Various activities and tools to be used individually or in a team.
- A dedicated chapter on how to set up your own trend practice within your organization.
200 pages, Paperback
First published January 1, 2024
5 people are currently reading
41 people want to read
About the author
Els Dragt
5 books12 followersHi, many thanks for your interest in my books!
I'm an independent Dutch trend explorer with a wealth of experience spanning over two decades.
With Studio Elsewhere I guide organisations and teams in integrating trends research into their work processes.
My training, research and writing style is down-to-earth, practical and a bit tongue-in-cheek.
I like to make complex information accessible to everyone.
In all of my books I share stuff that makes you go elsewhere, look elsewhere, listen elsewhere, click elsewhere, .....
My client list includes IKEA, City Football Group, Viacom, HIVOS and the Dutch government.
I'm invited as a guest lecturer at numerous universities and academies that incorporate my three-phased trend method in their study programs.
Are you ready for it? Let's start our trend journey!
Warm wishes from Amsterdam,
Els Dragt
https://www.studio-elsewhere.com
I'm an independent Dutch trend explorer with a wealth of experience spanning over two decades.
With Studio Elsewhere I guide organisations and teams in integrating trends research into their work processes.
My training, research and writing style is down-to-earth, practical and a bit tongue-in-cheek.
I like to make complex information accessible to everyone.
In all of my books I share stuff that makes you go elsewhere, look elsewhere, listen elsewhere, click elsewhere, .....
My client list includes IKEA, City Football Group, Viacom, HIVOS and the Dutch government.
I'm invited as a guest lecturer at numerous universities and academies that incorporate my three-phased trend method in their study programs.
Are you ready for it? Let's start our trend journey!
Warm wishes from Amsterdam,
Els Dragt
https://www.studio-elsewhere.com
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