Get ready to make a difference! This book is your ultimate guide, packed with practical tools and strategies to create positive change. Whether working solo, in a small agency, or a big organisation, you'll learn how to embrace planetary perspectives and think long-term, even in a profit-driven world. Discover how to make mindful decisions, transform your design practices, and influence company strategies to leave a positive impact for future generations.
'Designing Tomorrow' introduces three pillars - networks, interventions and partnerships - and tactics for designers, decision-makers, leaders and anyone looking for ways to create a positive impact through the work they do.
- Learn how to align long-term thinking with short-term goals.
- Go-to-guide for designers, as well as business leaders, who are seeking ways to lead in this new era.
- Valuable learning resource for students studying design and business
This was a helpful book and one I'll no doubt be referring to over the coming months and years.
The book is broken into four parts - change, networks, interventions, and partnerships. Change builds the case for why we need to change and the value design and designers can bring to societal-leve change. Part two and three are packed with great tactics and a good primer on systems thinking. There were also some very thoughtful additions, such as the example of a project that used non-human personas (frogs) to broaden the perspectives considered.
The Achilles heel of strategic design remains delivery so I was excited to see chapters dedicated to implementing change and collaboration. These sections included some detailed and unique examples, such as the Elizabeth River Project. However more examples didn't quote convey a vivid picture of how the tactics came to life in driving systemic change. I was also craving more on managing the real crunchy parts of implementing change - connecting with people, understanding culture, and working with politics.
My personal bias for implementation aside, this book is a great resource. For me, it's a solid 3.5, sitting in between Goodreads' I liked it and I really liked it rankings.
A book with beautiful graphics describing strategic, life-centred design with detailed, solid tactics and tools on how to implement them. They fall into three broad categories of networks, interventions, and partnerships. Some of my favourite tools include:
- Systems map: identifying the elements and loops involved in the system that a design falls within. - Impact ripple canvas: mapping out the direct and indirect impacts of a design - Non-human personas: personifying non-human stakeholders. - Triple layered business canvas: defining three layers for a business model: economic, environmental, and social.