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The 32 Unbreakable Laws of Money and Success: Transform Your Life and Unlock Your Unlimited Potential
How to develop a growth mindset, with practical tools to reach your financial goals from the self-development expert and bestselling author of Eat that Frog!
Discover the 32 laws that have helped self-made millionaires with successful goal setting, time management, money saving, and financial investments.
Legendary author and motivational speaker Brian Tracy returns with a series of 32 immutable laws, each one key to developing a mindset necessary for success—while also delivering practical, proven methods and techniques to double and even triple your income.
Spread across a structured two-part framework, this book supplies readers the laws that helped Tracy and other self-made millionaires achieve their success. Inside, you’ll learn:
32 foundational laws necessary for a growth mindset
Step-by-step processes for putting the laws into practice
How to move past self-limiting beliefs
A time-tested system for setting and attaining goals
Strategies for saving money and investing in your future
And more
Achieving financial freedom can seem daunting. But by using the lessons and exercises contained in this book, you too can harness the laws of money and success to reach your full potential.
192 pages, Paperback
Published June 25, 2024
About the author
Brian Tracy
1,449 books5,266 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 5 of 5 reviews
January 30, 2026
1. The Law of Causality: Everything that happens, happens for a reason or a series of reasons
Your success in life will be in direct proportion to the intensity of the actions that you undertake. Only your actions, and not what you say you are going to do, will count at the end of the day. To succeed greatly, you must constantly think in terms of specific actions you are going to take IMMEDIATELY. All successful people are action oriented.
2. The Law of Compensation: Whatever you put in, you get out, especially in your work and relationships
Whatever you are receiving today in any area of your life is determined by how your life is organized today. If you want anything new or different in the future, you have to change the way your life is organized.
3. The Law of Control: You feel positive about yourself and your life to the degree that you feel you are in control
When you set clear goals, write them down, and work on them every day, you experience a tremendous sense of control and personal power. Every step you take in the direction of something that is important to you makes you feel more in charge of your life. When you feel that you are in complete control of your life, you will also have more energy and greater clarity in every area of your life. Determine your most important values. Since your values are always expressed in your actions, you can look at your behaviors in the past to see what is really important to you, what you really value. When you are living in harmony with your most important values, you feel genuinely happy.
4. The Law of Responsibility: You are responsible for your life and for your responses to every situation
You become whatever you say to yourself and believe. Take charge of your thinking. Accept and never allow yourself to be upset or unhappy about something that you cannot change. You cannot change a past event. From this moment forward, look at your past mistakes and setbacks and seek the valuable lessons that can help you be more successful in the future. Let the rest go. Forgive.
5. The Law of Financial Independence: Money is essential for freedom.
People become wealthy because they DECIDE to become wealthy.
6. The Law of Mind: Your greatest personal power is your ability to THINK. When you change your thinking, you change your life, sometimes in seconds.
7. The Law of Thinking: You become what you think about most of the time. It is not what happens to you but HOW you think about what happens to you that determines how you feel and react. It is the world INSIDE of you that creates the conditions of your life.
No matter what problems you have, they are just temporary. They have been sent to you to teach you valuable lessons and prepare you for your great successes to come.
8. The Law of Belief: Whatever you believe with feelings becomes your reality
The best belief you can develop is that you are destined to be a big success financially. Challenge your self-limiting beliefs.
9. The Law of Expectations: Whatever you expect, with confidence, becomes your own self-fulfilling prophecy
When you confidently expect good things to happen, good things usually happen to you. Your expectations are largely under your own control. Spend time with people you admire and who build you up. Pattern your behavior after them. Expect the best of yourself.
10. The Law of Attraction: You are a living magnet; you invariably attract into your life the people, situations, and circumstances that are in harmony with your dominant thoughts and emotions
Three factors that increase the power of the law of attraction:
1) Affirmation: What you say
2) Visualization: What you see in your mind's eye
3) Emotionalization: What you feel or the intensity of the emotions you experience when you think of something you want
Everything you have in your life you have attracted to yourself because of the way you think.
11. The Law of Correspondence: Your outer world is a reflection of your inner world and corresponds with your dominant patterns of thinking
Your greatest responsibility in life is to create inside yourself the mental equivalent of what you want to experience on the outside.
12. The Law of Superconscious Activity: Whatever thought, plan, goal, or idea that you can hold continuously in your conscious mind must be brought into reality by your superconscious mind
13. The Law of Goal Settings: You can achieve whatever goals you set for yourself if you are wiling to work hard enough and long enough
Have clarity and focus in your goals. Develop a positive addiction: whatever you say or do repeatedly eventually becomes a new habit.
The 7 Step Goal Setting Formula:
1) Decide exactly what you want
2. Write it down: Must be in the present tense, positive, and personal (ie. I earn this amount of money by this date)
3. Set a deadline
4. Make a checklist
5. Organize your list by sequence and priority
6. Take action on your list
7. Keep going
14. The Law of Time Management: The quality of your time management determines the quality of your life
15. The Time Law of Three: Your ability to determine your most valuable tasks, and then concentrate on them single-mindedly, will determine your income and your success as much as any other factor
16. The Law of Creativity: There is no problem that you cannot solve and no goal you cannot achieve by using the power of your mind
Four question method to stimulate your creativity:
1) What should I do more of?
2) What should I do less of?
3) What should I start doing that I am not doing today?
4) What should I stop doing altogether?
17. The Law of Exchange: Money is the medium through which people exchange their labor in the production of goods and services for the goods and services of others
Money is a measure of the value that people place on goods and services. To earn more money, you must add more value.
18. The Law of Capital: Your most valuable asset in terms of cash flow is your physical and mental capital, your earning ability
Your most precious resource is your time. Invest at least 3% or more of your income every month back into yourself on personal and professional development.
19. The Law of Time Perspective: The most successful people are those who take the longest time period into consideration when making their day-to-day decisions
Delayed gratification is the key to financial success. Your ability to practice self-mastery, self-control, and self-denial by sacrificing in the short term so you can enjoy greater rewards int he long term is the starting point of developing a long time perspective. Self-discipline is the most important personal quality for assuring long-term success. Sacrifice in the short term is the price you pay for security in the long term.
20. The Law of Saving: Financial freedom comes to the person who saves 10% or more of their income throughout their lifetime
21. The Law of Conservation: It is not how much you earn but how much you keep that determines your financial future
22. Parkinson's Law: Work expands so as to fill the time available for its completion
23. The Financial Law of Three: There are three legs to the stool of financial freedom (savings, insurance, and investment)
24. The Laws of Investing and Compound Interest: Investigate before you invest
Invest only in things that you fully understand and believe in.
25. The Law of Accumulation: Every great financial achievement is an accumulation of hundreds of small efforts and sacrifices that no one ever sees or appreciates
To begin the process of accumulation, you must be persistent, disciplined, and patient.
26. The Law of Magnetism: The more money you attract into your life, the more money you WILL attract
The more positive emotions you associate with your money, the more money you will attract from the most amazing and unexpected sources. It takes money to make money.
27. The Law of Accelerating Acceleration: The faster you move toward financial freedom the faster it moves toward you
28. The Law of the Stock Market: The value of a stock is the total anticipated cash flow from the stock discounted to the present day
Long-term investing int he American stock market is one of the best ways to achieve long-term financial security. Dollar cost averaging will make you rich.
29. The Law of Marketing: Whatever business you are in, you are in the marketing business
30. The Law of Real Estate: The value of a piece of real estate is the future earning power of that particular piece of property
Purchasing a piece of property at the right place and under the right terms enables you to sell it at a profit. The keys to real estate selection are location, location, location. Your ability to choose a piece of property in an excellent location will have more of an impact on the future earning power of that property than almost any other decision you make. Real estate values are largely determined by the general economic activity in the area, especially the number of jobs and the level of wages.
31. The Law of the Internet: The internet is the great accelerator for money, business, and success
The internet allows the free flow of information, knowledge, and ideas from all types of people, cultures, and philosophies. The practice of transparency of the internet requires that you share your ideas as quickly as you develop them.
32. The Law of Reputation: What people say and think about you determines your success or failure as much or more than any other factor
Everything you do either adds up or takes away. Reputation consists of integrity, courage, dependability, and competence.
Your success in life will be in direct proportion to the intensity of the actions that you undertake. Only your actions, and not what you say you are going to do, will count at the end of the day. To succeed greatly, you must constantly think in terms of specific actions you are going to take IMMEDIATELY. All successful people are action oriented.
2. The Law of Compensation: Whatever you put in, you get out, especially in your work and relationships
Whatever you are receiving today in any area of your life is determined by how your life is organized today. If you want anything new or different in the future, you have to change the way your life is organized.
3. The Law of Control: You feel positive about yourself and your life to the degree that you feel you are in control
When you set clear goals, write them down, and work on them every day, you experience a tremendous sense of control and personal power. Every step you take in the direction of something that is important to you makes you feel more in charge of your life. When you feel that you are in complete control of your life, you will also have more energy and greater clarity in every area of your life. Determine your most important values. Since your values are always expressed in your actions, you can look at your behaviors in the past to see what is really important to you, what you really value. When you are living in harmony with your most important values, you feel genuinely happy.
4. The Law of Responsibility: You are responsible for your life and for your responses to every situation
You become whatever you say to yourself and believe. Take charge of your thinking. Accept and never allow yourself to be upset or unhappy about something that you cannot change. You cannot change a past event. From this moment forward, look at your past mistakes and setbacks and seek the valuable lessons that can help you be more successful in the future. Let the rest go. Forgive.
5. The Law of Financial Independence: Money is essential for freedom.
People become wealthy because they DECIDE to become wealthy.
6. The Law of Mind: Your greatest personal power is your ability to THINK. When you change your thinking, you change your life, sometimes in seconds.
7. The Law of Thinking: You become what you think about most of the time. It is not what happens to you but HOW you think about what happens to you that determines how you feel and react. It is the world INSIDE of you that creates the conditions of your life.
No matter what problems you have, they are just temporary. They have been sent to you to teach you valuable lessons and prepare you for your great successes to come.
8. The Law of Belief: Whatever you believe with feelings becomes your reality
The best belief you can develop is that you are destined to be a big success financially. Challenge your self-limiting beliefs.
9. The Law of Expectations: Whatever you expect, with confidence, becomes your own self-fulfilling prophecy
When you confidently expect good things to happen, good things usually happen to you. Your expectations are largely under your own control. Spend time with people you admire and who build you up. Pattern your behavior after them. Expect the best of yourself.
10. The Law of Attraction: You are a living magnet; you invariably attract into your life the people, situations, and circumstances that are in harmony with your dominant thoughts and emotions
Three factors that increase the power of the law of attraction:
1) Affirmation: What you say
2) Visualization: What you see in your mind's eye
3) Emotionalization: What you feel or the intensity of the emotions you experience when you think of something you want
Everything you have in your life you have attracted to yourself because of the way you think.
11. The Law of Correspondence: Your outer world is a reflection of your inner world and corresponds with your dominant patterns of thinking
Your greatest responsibility in life is to create inside yourself the mental equivalent of what you want to experience on the outside.
12. The Law of Superconscious Activity: Whatever thought, plan, goal, or idea that you can hold continuously in your conscious mind must be brought into reality by your superconscious mind
13. The Law of Goal Settings: You can achieve whatever goals you set for yourself if you are wiling to work hard enough and long enough
Have clarity and focus in your goals. Develop a positive addiction: whatever you say or do repeatedly eventually becomes a new habit.
The 7 Step Goal Setting Formula:
1) Decide exactly what you want
2. Write it down: Must be in the present tense, positive, and personal (ie. I earn this amount of money by this date)
3. Set a deadline
4. Make a checklist
5. Organize your list by sequence and priority
6. Take action on your list
7. Keep going
14. The Law of Time Management: The quality of your time management determines the quality of your life
15. The Time Law of Three: Your ability to determine your most valuable tasks, and then concentrate on them single-mindedly, will determine your income and your success as much as any other factor
16. The Law of Creativity: There is no problem that you cannot solve and no goal you cannot achieve by using the power of your mind
Four question method to stimulate your creativity:
1) What should I do more of?
2) What should I do less of?
3) What should I start doing that I am not doing today?
4) What should I stop doing altogether?
17. The Law of Exchange: Money is the medium through which people exchange their labor in the production of goods and services for the goods and services of others
Money is a measure of the value that people place on goods and services. To earn more money, you must add more value.
18. The Law of Capital: Your most valuable asset in terms of cash flow is your physical and mental capital, your earning ability
Your most precious resource is your time. Invest at least 3% or more of your income every month back into yourself on personal and professional development.
19. The Law of Time Perspective: The most successful people are those who take the longest time period into consideration when making their day-to-day decisions
Delayed gratification is the key to financial success. Your ability to practice self-mastery, self-control, and self-denial by sacrificing in the short term so you can enjoy greater rewards int he long term is the starting point of developing a long time perspective. Self-discipline is the most important personal quality for assuring long-term success. Sacrifice in the short term is the price you pay for security in the long term.
20. The Law of Saving: Financial freedom comes to the person who saves 10% or more of their income throughout their lifetime
21. The Law of Conservation: It is not how much you earn but how much you keep that determines your financial future
22. Parkinson's Law: Work expands so as to fill the time available for its completion
23. The Financial Law of Three: There are three legs to the stool of financial freedom (savings, insurance, and investment)
24. The Laws of Investing and Compound Interest: Investigate before you invest
Invest only in things that you fully understand and believe in.
25. The Law of Accumulation: Every great financial achievement is an accumulation of hundreds of small efforts and sacrifices that no one ever sees or appreciates
To begin the process of accumulation, you must be persistent, disciplined, and patient.
26. The Law of Magnetism: The more money you attract into your life, the more money you WILL attract
The more positive emotions you associate with your money, the more money you will attract from the most amazing and unexpected sources. It takes money to make money.
27. The Law of Accelerating Acceleration: The faster you move toward financial freedom the faster it moves toward you
28. The Law of the Stock Market: The value of a stock is the total anticipated cash flow from the stock discounted to the present day
Long-term investing int he American stock market is one of the best ways to achieve long-term financial security. Dollar cost averaging will make you rich.
29. The Law of Marketing: Whatever business you are in, you are in the marketing business
30. The Law of Real Estate: The value of a piece of real estate is the future earning power of that particular piece of property
Purchasing a piece of property at the right place and under the right terms enables you to sell it at a profit. The keys to real estate selection are location, location, location. Your ability to choose a piece of property in an excellent location will have more of an impact on the future earning power of that property than almost any other decision you make. Real estate values are largely determined by the general economic activity in the area, especially the number of jobs and the level of wages.
31. The Law of the Internet: The internet is the great accelerator for money, business, and success
The internet allows the free flow of information, knowledge, and ideas from all types of people, cultures, and philosophies. The practice of transparency of the internet requires that you share your ideas as quickly as you develop them.
32. The Law of Reputation: What people say and think about you determines your success or failure as much or more than any other factor
Everything you do either adds up or takes away. Reputation consists of integrity, courage, dependability, and competence.
August 23, 2024
This book contains some great information. If you are wanting to look into how you can do better with your money, and build success, well - you need to read this!
Loved the layout and the way it was easy to understand the subject.
Loved the layout and the way it was easy to understand the subject.
February 23, 2025
This book has very compact and gentle reminders for reaching your own target and rerouting yourself. Of course, this is a self-help, but then if it's useful to the betterness of your own self then why not?
August 3, 2025
Great book. I've read several laws, and I'll come back to this book throughout the year. This book reminds me of the War that Frog.
November 4, 2025
Este hombre es el mejor, no lo puedo decir de otra manera.
Displaying 1 - 5 of 5 reviews