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Catch!: A Fishmonger's Guide to Greatness

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Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment—there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.

In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.

Catch! shows that to be “ordinary” is to be a victim of circumstances, responding to whatever comes one’s way. To be “great” is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals—financial, personal and humanitarian—and intention, showing how the crew itself creates these goals and works towards them in collaboration.

Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.

168 pages, Paperback

First published December 1, 2003

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Displaying 1 - 12 of 12 reviews
Profile Image for Noni Fro (Janon).
127 reviews
December 5, 2016
DNF. Had to read it for a work book discussion (I skimmed it, which I almost never do). It wasn't bad, just that there are many other books out there that would have worked better life/work balance.
Profile Image for Casey.
13 reviews2 followers
August 30, 2017
I picked up this book in hopes that it would be as inspiring as the set of three FISH Philosophy books and was highly disappointed. It focuses more on the fish market team themselves but without the added humor and lightheartedness found in the shorter reads. While there are a few lessons to be taken away, overall it is a very boring read and should be read in a short work book club type setting only. The added discussion ideas may help administration teams think outside the box but I would not suggest this book for fun or even a quick read, seeing as it took about a year for me to finally finish it.
Profile Image for treehugger.
502 reviews100 followers
July 19, 2009
Short, cute little book about how more effectively interact with coworkers, customers, etc. and to accept responsibility for your life experience. A great reminder for all of us, certainly, although this book was written a little too simply for my tastes, and was too repetitive.

It was almost as though it was written for people who are just learning how to read....

best part: flipping back to the first chapter to "refresh my memory" of what Anders looks like as he tells stories throughout the book.. My oh my.

Finally - it just seems odd that you would choose fishmongers to get general business advice, and that big tough, burly, fish-smelling men would talk about their feelings, their needs, their coaching, tears, and hugs so very willingly....

Things that make ya go hmmmmmm.....Would get 2.5 stars, but I'm rounding up cuz Anders used normal vocabulary (aka, he knew words that had more than 4 letters in them) and he's cute. (but not as cute as trish, duh!)
Profile Image for Christa Wade.
49 reviews
August 14, 2011
This was a quick and easy read on the Pikes Place Fish Market and their business philosophy told by the fish mongers themselves. At times, I perceived it as hokey, but the overall point was excellent: that we should be in the moment, hold each other accountable while lifting each staff member up, and create our own opportunities that will consequently benefit the entire group.
4 reviews
July 8, 2008
A quirky book, this one is interesting in its worker-view of business improvement and its positive attitude. The reviews at the end of each chapter work well to reinforce the personal behavioral changes that the author says will transform the worker (you) and the workplace.
Profile Image for Phillip.
988 reviews6 followers
November 28, 2016
Pretty Formulaic. Lot's of platitudes but not much substance. Cashed in on Pike Place Fad. Nice interviews with Fishmongers, but some quotes feel staged and conclusions don't always follow from narrative.
Profile Image for Clint.
65 reviews
July 25, 2010
another great book about turning lemons to lemonade all with the power of choice, attitude, and opening up and being a good person.
Displaying 1 - 12 of 12 reviews

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