Fundraising For Dummies

by John Mutz, Katherine Murray

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
* Define your group's focus
* Create a viable plan
* Organize your board of directors
* Find and train volunteers
* Market via print and online
* Promote yourself with the media

Genres: Nonfiction, Business, Finance

384 pages, Paperback

First published May 8, 2000

Reviews

[Amy · Rating 3 out of 5]

Relevant, useful overview of fundraising but the 3rd edition at least is too dated to be super helpful. A lot has changed over the last decade and by this point any reference to MySpace should be met with a chuckle.

[Cate · Rating 4 out of 5]

I love the wealth of resources that the "Dummies" books provide. I have 5 full pages of notes after reading this book that are things for me to further investigate on this topic. Great tips on a topic that I knew very little about!

[Nico Meyering · Rating 3 out of 5]

I read this for my capstone. I'll probably read it again. And then again, if I get a job in fundraising. Ah, the life of an MPA.

[Angela · Rating 4 out of 5]

Chap 25 is good: 10 excuses for the failed event. Includes reasons why things go wrong and how to plan ahead or be proactive in the midst of the disaster. Helpful.

[Silvina Furnadzhieva · Rating 2 out of 5]

По принцип повечето съвети вероятно са верни, но са приложими за САЩ и в много малка степен - за България.

[Krista · Rating 4 out of 5]

Super helpful for a total newbie.

[Mayra · Rating 5 out of 5]

excellent resource for novice and expecrts in fundraising