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Fundraising: Hands-On Tactics for Nonprofit Groups
Valuable techniques to maximize your fundraising efforts
In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.
In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.
336 pages, Paperback
First published September 1, 1992
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April 29, 2013
Top three contributors:
Individuals 75%
Foundations 11%
Bequests/Wills 8%
Top three benefactors
Religion 35.5%
Education 13.6%
Foundation 9.7%
Arts/Culture/Humanities is 7th place at 5.6% of the pie.
Six requirements:
1. Clear & compelling goal/s
2. Well known and winning track record and/or impressive credentials of experience or expertise
3. Key leadership – well known and respected
4. CEO & Volunteer Leader – Both competent and committed
5. Project needs must be – Specific, Attractive, People Oriented & Have a sense of urgency
6. Results must be measurable
80/20 rule 80% of funds comes from 20% of the donators
10 reasons why people donate:
1. Because they were asked
2. Believe in organization/mission/project
3. Answers need to improve life
4. Has leadership role in organization
5. Has intense interest in particular program
6. Recognition
7. Peer Pressure
8. Admiration for professional leader
9. Good business / Good will
10. Family tradition
11. Financial planning – tax deductions
Individuals 75%
Foundations 11%
Bequests/Wills 8%
Top three benefactors
Religion 35.5%
Education 13.6%
Foundation 9.7%
Arts/Culture/Humanities is 7th place at 5.6% of the pie.
Six requirements:
1. Clear & compelling goal/s
2. Well known and winning track record and/or impressive credentials of experience or expertise
3. Key leadership – well known and respected
4. CEO & Volunteer Leader – Both competent and committed
5. Project needs must be – Specific, Attractive, People Oriented & Have a sense of urgency
6. Results must be measurable
80/20 rule 80% of funds comes from 20% of the donators
10 reasons why people donate:
1. Because they were asked
2. Believe in organization/mission/project
3. Answers need to improve life
4. Has leadership role in organization
5. Has intense interest in particular program
6. Recognition
7. Peer Pressure
8. Admiration for professional leader
9. Good business / Good will
10. Family tradition
11. Financial planning – tax deductions
Displaying 1 of 1 review