Having the spirit of a freelance artist, I would not normally be enticed by Amazon’s “success self-help” genre; but I received a free copy of this book in exchange for my honest review, and I am so delighted that I was thusly compelled to read it. Yes, Batra’s writing is certainly influenced by “business culture”—her rhetorical devices include a parable about lions on the hunt and a smattering of baseball superstition. But far beyond the one-dimensional ladder of corporate achievement, The Freelance Mindset truly takes a holistic approach to the process of architecting a career.
Broadly, the handbook addresses (1) the myriad forms a freelance career can take, (2) how to build a freelance portfolio, (3) how to grow into your freelance identity and potential, and (4) how to tout freelance experience to employers or use it to foster freelance community. While sometimes US-centric, for example in its consideration of retirement savings and health insurance, both new freelancers and veterans globally can benefit from this broad presentation of practical considerations, covering every detail from finding a niche to managing difficult clients.
Beyond these concrete stepping stones, Batra reads with the warmth and experience of the ideal mid-career mentor. Per its title, this book frames freelancing as requiring a particular “mindset” to handle emotional realities like burnout, work scarcity panics, and impostor syndrome. Batra nurtures the self-reflective psychology necessary to handle these challenges by speaking to whole personhood, adding in several real freelancers’ pathways for the human angle on this business structure.
In a nutshell, The Freelance Mindset is a practical handbook with an eye on wellbeing that workers need in the 2020s, effectively and harmoniously synthesized by Batra’s business school brain. Parsed with an economist’s vocabulary, the freelancer’s creative whims are “diversification,” projects’ tedium can be accounted for through the language of optimization (of time vs money vs experience), and mental hygiene is treated as a genuine asset. Batra’s advice to reframe scattered work experience as a “kaleidoscope portfolio” has left me particularly inspired, both to stretch my career in nonlinear ways and to bolster my pitch to companies and clients.
Altogether a refreshing read that has me hyped to rekindle my freelance career, newly endowed with advice for long-term success and wellbeing.