What Were They Thinking?

by Robert M. McMath

In an alphabetical format, an advisor to several major companies offers pithy, funny lessons of good marketing gleaned from such spectacular, costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal. 25,000 first printing. Tour.

Genres: Business

240 pages, Hardcover

First published January 15, 1998

Reviews

[Catherine · Rating 2 out of 5]

It was a light business book detailing failed products of the 70s and 80s and the marketing behind them. I enjoyed the read as it coincides with my start in advertising. While there are many relevant ideas and learnings for today, it will probably be considered by most to be outdated.

[Jim Carty · Rating 4 out of 5]

This was an interesting read, reviewing failed marketing campaigns over the last 30 years, focusing mostly on products you would find in your local supermarket. But it taught many lessons that can be applied to any product launch. Definitely worth the time to read if you are involved with marketing.

[Moe · Rating 2 out of 5]

This is the perfect book if you are trying to get some inside advice on how to make your product successful. Otherwise, the book is boring as hell. While it was interesting to read about failed products like Crystal Pepsi, but 100 more pages about stuff like that I just couldn't do. Overall, it was interesting but it didn't take long for me to get pretty bored.

[Kathleen · Rating 5 out of 5]

This is a hilarious and interesting look at failed products like Crystal Pepsi "Hot Scoop" Microwave Sundae, and "For Oily Hair Only" shampoo. Anyone interested in branding, marketing, or weird products will love this book.

[David]

from motley fool

[Gina · Rating 3 out of 5]

This was an interesting psychological look at failed ad campaigns and product launches with specific examples and lots of insight.

[Ingrid · Rating 4 out of 5]

Intriguing & fascinating look into the world of what makes some products work and others fail. Easy reading.

[Tolly · Rating 3 out of 5]

A bit long in the political part. But lots of fun stories, I like learning all the odd stuff.

[George Fischer · Rating 3 out of 5]

Fun quick read