¿Por qué están perdiendo caché las marcas de lujo? ¿Por qué se han quedado obsoletas las observaciones de Scott Fitzgerald sobre los ricos? Las respuestas forman parte de una nueva revolución que está reorganizando radicalmente nuestra forma de vernos a nosotros mismos y a los demás. Antes, el estatus era fácil de coches rápidos, zapatos elegantes, grandes propiedades, marcas de élite. Pero ahora, en lugar de Louboutins y Lamborghinis, con la relevancia de los ricos y famosos en entredicho, está en marcha un cambio de paradigma. ¿Por qué los dueños presumen de sus perros rescatados, pero se disculpan en silencio por sus mascotas con pedigrí? ¿Por qué la gente presume de sus semanas de trabajo agotador? ¿Por qué hay tantos multimillonarios ansiosos (algunos, al menos) por regalar su dinero a la caridad en lugar de atesorarlo? En este libro, Chuck Thompson, calificado de «salvajemente divertido» por The New York Times y de «endiabladamente entretenido» por el San Francisco Chronicle, se propone determinar qué determina el estatus hoy en día y por qué lo que antes se consideraba de mal gusto se ha convertido en algo deseable. Con lucidez e irreverencia Thompson explica por qué todo lo que sabemos sobre la posición social está cambiando, poniendo patas arriba la sabiduría convencional y nuestro lugar en un mundo en constante transformación.
And with that ringing endorsement, it's a surprise to no one that I think you can skip this one.
If you're still interested in reading it - it does, after all, have a pretty interesting premise - you should lower your expectations, re-imagine the title to say "evolution" instead of "revolution," and prepare yourself for some very questionable methodologies and/or conclusions.
Having done that, there is some interesting stuff to be found in this book. A lot of it isn't exactly rocket science and sometimes even self-explanatory, some of it is just kinda dumb, and near-enough everything consists of broad over-generalizations, but there are a few worthwhile observations - I particularly like the concept of "democratized luxury."
Unfortunately, the author also thinks he's really funny. He is not.
1.5 stars, maybe? I know I wish I hadn't bothered, that's for sure.
While overall clearly written and with some thought-provoking ideas, I felt only the chapters about rescue dogs (status as virtue signaling), philanthropy (status as disruption), and the F. Scott Fitzgerald quote (status as egalitarianism) fit the thesis of a "status revolution."
I can only imagine the ratings being so low on this book because the readers didn’t like hearing the truth. How has status and class been shaped in the past and now in the present? Is philanthropy really useful? Is modern day status merely a type of virtue signaling? Are the ultra wealthy really different on a human level to the masses? There are a couple of jabs at Donald Trump and some of his former Cabinet members, and an admission that when the author interviewed Trump many years back he found him charismatic and likable. Ted Cruz is mentioned as an example of a virtue signaling political elitist, who is only looking out for himself. And hotels and hotel staff are discussed. The beginning was pretty dry and readers who are anti-facts or prefer “alternate facts” will probably not like what they read and will give up early on.
The author writes from a dizzying height of arrogance. Prepare for tongue in cheek to world weary in 3.0 paragraphs.
I disagreed with his analysis case by case.
I may have suspended or delayed my disbelief in each premise if his point of view wasn’t delivered with non-stop micro agressions. It was tiresome. I don’t trust people to analyze when they have such strong antipathy of the subject matter.
Thompson's premise had promise, but he fails to prove his claim repeatedly throughout this work. At times Thompson seems so caught up in his theory (as well as his desire to crack quick jokes) that he doesn't bother to fully verify his claims, instead satisfying himself with broad generalizations and the occasional cute anecdote.
For me the simplest illustration of his carelessness can be found in his retelling of his journey to Italy in order to learn about luxurious cars. In this tale he takes a moment to cutely drop in the term "la vida dulce", failing to recognize that 1) the very famous saying is "la dulce vita" (something he could have verified by looking at the Insta caption of any influencer visiting Italy) and 2) by writing "vida" instead of "vita" he wasn't even using Italian in his anecdote about Italy. He'd switched to Spanish.
Exposed me to many facets of the modern world that were below my personal radar. Although I think the subtitle is a bit misleading. There is little of low brow that I see as becoming high brow. (Of course I'm a child of the Sixties and I think Zappa is right that I am frozen in it.) And I con't care for his formula of not clearly addressing the title of a chapter until the final 2 paragraphs or so (although some chapters are less opaque than others). For that, I rate him up there with Rachel Maddow as a master of digression.
Thompson clearly doesn't enjoy thinking, which is best illustrated in the chapter on rescue dogs, where he skeptically asserts that anyone who adopts a rescue dog is "virtue signaling." Based on nothing, he ignorantly assumes that all rescue dogs have ringworm, without a single mention of "designer dogs" and their subsequent health problems.
If I wanted to read a book in which an author has no idea what they're talking about, I'd read Malcolm Gladwell.
Chuck Thompson is no Thorstein Veblen. Veblen's Theory of the Leisure Class is a brilliant book, and contrary to what Mr. Thompson says, most of Mr. Veblen's writing style is not so hard to digest, and most of his conclusions have held up over the century and a quarter since his book was published. So Mr. Thompson got off on the wrong foot for me with his criticism of Mr. Veblen, and he never quite recovered.
Mr. Thompson makes much of using FMRI brain imaging to show how people respond to luxury goods, particularly citing the study that showed pleasure centers of the brain being triggered when subjects thought that they were drinking fine wine, even when they were drinking the cheap stuff. Interesting, but so what? Nobody ever said that the people fooled as to the quality of their wine were lying. Saying that this study refutes Veblen is like saying that the demand curve would be refuted if we could link the concept of diminishing marginal utility to some reduced firing of neurons when we are overloaded with stuff. The neuroscience is just another way of looking at things that we already know. It's like how modern genetic theory gives us new perspectives on natural selection without contradicting Darwin's basic insights.
And then there is the discussion about how the low has become high - the popularity of rescue dogs, rich people working 80-hour weeks and a few other examples. This is interesting, but not anything particularly new. Already in the Middle Ages (and no doubt earlier) people were engaging in virtue signaling with their religious devotion and acts of charity. It wasn't just about saving their immortal souls; it was also about looking good in front of the neighbors. Wearing a hair shirt might be uncomfortable, but as long as everyone knows that you are doing it, well worth the pain. And I learned about the concept of the low becoming high when I was four years old and read Dr. Suess's great story The Sneetches - when it becomes passe to have a star on your belly, you have to pay the fix-it-up-chappie to put you through the star off machine.
This book describes the evolution of status -- or rather, different forms of status, something which itself is universal yet redefined and reshaped according to public tastes and strategy. This he differentiates from luxury, which is more of a physical comfort yet reflects a level income or success.
Chapters show the evolution of the categories of status: virtual signaling/social justice (i.e. rescue dogs, organic foods, environmentalism); social disruption (i.e. "sticking it" to the upper class, as exemplified by a working-class southern Italian who establishes a successful car factory in the face of snobbish northerners); or health/physical prowess (i.e. male member size). He also debunks the myth of the altruistic philanthropist, showing the modern mania for charities, humanitarian trusts, etc., as ego-fests and tax shelters for the wealthy. The book ends with our current erosion of the traditional WASP hierarchies -- the disappearance or mockery of "Thurston Howell III" types -- and the democratization of luxury. Nowadays, not only have top hats and silk suits gone the way of the dinosaur, but it is actually a "moral statement" for someone wealthy to wear T-shirts and jeans in public, or eat at Taco Bell and other fast food places. Being modest about one's wealth is actually a form of braggadacio.
The book is breezy and readable, though often annoying for its gonzo style, particularly the constant wisecracks, let alone vulgarity. I didn't care for the chapter about the researched correlation to sports cars and penis size. Here again, the Winds of Woke wafted in, as this was a crack against toxic masculinity. The author overlooks women who can be just as obsessed with power or size (just with other things). Ahem, gold-diggers, social climbers, anyone? He seems to pride himself on his snarky wit.
Nevertheless, the author, while clearly liberal, acknowledges that status is not some Western construct, rather the way of the world. The American version developed following the nation's explosive growth in the late nineteenth century, as written by Thorstein Veblen's Theory of the Leisure Class and Vance Packard's Status Seekers. Obviously, his focus is on the secular world, but every culture has its nuances, and even the Orthodox society has its own status symbols--i.e. kollel husbands or sons-in-law, Passover vacations. Like rescue dogs, some of it implies a moral value, placing the owner several notches higher than the common working stiff.
The problem might not be the haves vs. the have-nots; rather, when the have-nots feel entitled to whatever it is the haves have. I came across this book in an article somewhere about the types of possessions that are coveted nowadays; in a way, it makes a good distinction between wants and needs.
Chuck Thompson presents a short but well referenced account of the current shift of the perception of luxury, prestige, and status. THE STATUS REVOLUTION traces the hypothesis of status as a chaotic social problem that has evolved and will keep changing as society switches its values. Thompson uses a tongue in cheek wit to explain the paradigm shifts beginning with rescue pups and ending with an analogy of a toothbrush. Although not a stellar surprise, THE STATUS REVOLUTION is an entertaining reminder that society is constantly bombarded by marketing focused to change our consumer views of spending. Also, this book reminds us that we can be easily swayed to believe just about anything. Four cups of Gullibility-I-TEA served with Twinkie Flambé .
This book dedicates an entire chapter to the author's attempt to find a semi-scientific correlation between a penchant for sports cars and penis size. Said chapter has no connection to the central idea of the book (which sort of evaporates after the author finishes his rant on rescue dogs in the first chapter and only makes a half-hearted attempt to resurface in the closing paragraphs) but contains the happy news that apparently, the gender gap in US academia is a thing of the past. That's pretty much all you need to know.
Thank you to Net Galley, Simon & Schuster, and Chuck Thompson for the ARC in exchange for my honest review. I really love the idea of this book and a few chapters were fascinating, especially the conclusion where Thompson predicted a large leisure class in the future, but most of the book is all over the place and is full of tangents that aren’t related to the topic. #netgalley
This would’ve been assigned reading in my sociology of pop culture class back in undergrad. The book offered some interesting perspectives and studies. I was familiar with most. Each chapter functions as an independent read. Based on your familiarity with the subjects, I recommend reading select portions.
I found this book entertaining, informative, and thought provoking. The author did a good job in describing the changes is what status means and how it relates to the society. Recommended. Many thanks to the publisher for this arc, all opinions are mine
Enjoyed last half of book more than the start... The discussion regarding cars and the creation of the totem pole on Vancouver Island were extremely interesting. Take away qoute,"...while luxury brands may still communicate some amount of monetary advantage, they no longer confer prestige."
I’m really starting to get annoyed with how many of the reviews I write that disappear.
This book was interesting, in a very superficial way. Some of the facts that he brought out were germane enough to my life and interesting enough that I’ve shared them with other people. However, he wants to be Malcolm Gladwell, and he’s just not. He’s also not as funny as he thinks he is .
Started off well, and I found it interesting. However, I did not enjoy the way the author wrote toward the end of the book. It was a mix of trying to be politically correct but also making bad jokes.