This book gave me one absolutely fantastic nugget, which is why it gets 2 stars as opposed to 1. And then it did all the things I hate in modern non-fiction. This book should have been a blog post. The opening chapters are all you need. The most valuable info is when he described the 4 stages of a business. It is super helpful for identifying where you are and setting goals. After that, it’s simply impossible to read. Too many examples and stories, so much fluff. Yuck. Grab it from a library, read chapter 1, and call it a day.