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OCD: Opportunity Cost Discounting©: Discounting the value of the next best alternative if the benefits are realized in the future.
Opportunity Cost Discounting© is a comprehensive guide to the field of behavioral economics and its impact on decision-making. Written by experts in the field, this book delves into the psychological and social factors that influence our economic choices, and how understanding these factors can lead to more rational and effective decision-making. It covers key concepts such as cognitive biases, heuristics, and the role of emotions in decision-making, as well as real-world applications of behavioral economics in areas such as finance, marketing, and public policy. With a mix of theory and practical examples, this book is ideal for students, researchers, and professionals in the field of economics, psychology, and business.
107 pages, Kindle Edition
Published September 7, 2023
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