In fascist regimes, the concept of “masses” is an integral part of the political movement, for its relationship to the leader is a symbol of power. In Mussolini’s address to the Fascist Party on January 28th, 1924, he defined fascism as a “doctrine of force, of beauty” (16). Fascist ideology exploited the reverence and pride in Italy’s long traditions of the fine arts. Enlightenment philosophers and intellectuals created concepts that helped them make sense of the world, and in this process, they institutionalized heteropatriarchal domination.
Mussolini used the fascist spectacle as a creative way to excite the public by evoking strong emotions, while manipulating them through their dreams, fears, insecurities, and vulnerability. By aestheticizing politics, Mussolini can create an image or idea of a future that appeals to Italians, however vague and unclear the image. Under the influence of Le Bon’s philosophy of the femininity of the “masses,” Mussolini believed in the power of words to influence the masses and mold or create them to his liking. “The art of impressing the imagination of crowds,” and leaders were “to play on the power of representation and to adapt theatrical modes” (20).
Mussolini mastered the “art” of speech and gained a following of Italians who were unhappy with the economic hardships, lack of employment opportunities, and disenchantment of other failing political parties. By reaffirming the values of tradition and patriarchy, Mussolini played on his dominant male role, and the “masses” represented the subordinate female. In this dynamic hierarchal status, the superior role of the dictator is symbolic of the creator and protector, and the Italian crowds were the resulting mastery of artistic creation objectified.
Mussolini’s speeches are filled with virtually empty platitudes, his declarations of love for the people while promising to create a “new generation of Italians,” and a need for “reshaping the Italians” to make their character (26).
The Italian fascist movement exploited Italians shortly after the Unification of Italy. The working class in Italy was powerless and overlooked for centuries, and the young country was ripe for Nationalist ideology. As in any subjugated society, the idealization of violence as a form of total power and the anti-party ideology affirmed the Italian identity characterized by generations of struggle. Mussolini’s rhetoric that violence was beautiful, saintly, and moral exalted the martyr mentality and the death toll affirmed the movement as worthy (35).