Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business

by Lennie Larkin

“Flower Farming for Profit  does a deep dive into the least glamorous, but most important part of farming―how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”―Erin Benzakein, owner, Floret Farm;  New York Times  bestselling author of  Floret Farm’s A Year in Flowers With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer. When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? In Flower Farming for Profit , Larkin answers these questions―and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she   The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.

Genres: Nonfiction, Gardening

288 pages, Paperback

Published January 25, 2024

Reviews

[Kristy Larson · Rating 5 out of 5]

Excellent resource for anyone wanting to start a small
Business , farming or other. Great information about flowers also.

[Torrie · Rating 5 out of 5]

This is the book I've been hoping for years that someone would write. This is packed with so much value on every page, and I know it is one I will read and reread again and again. An absolute must-own for anyone in the flower farming business.

[Carole Mapes · Rating 5 out of 5]

Full of charts and graphics plus pratical knowledge on planning for a financially successful flower farm for the long haul.

[Karen Mahtin · Rating 5 out of 5]

Excellent resource about starting and/or improving a business. Includes some basic bouquet recipes and recommended crops.

[Mason · Rating 5 out of 5]

An essential resource for flower farmers at any stage trying to better understand how to make their business work for them, and not the other way around.

[Brittany Memmel · Rating 5 out of 5]

slow to get into but critical information for any new flower farmer