大数据应用: 商业案例实践

by Phil Simon

大数据现已成为越来越重要的话题。很多商业案例已经表明，从正涌向我们的形式多样、快速变化的大量信息中可获取巨大价值。本书收集了令人信服的大数据应用案例。全书首先为理解大数据提供了必需的背景知识，然后对大数据的主要特征和相关具体技术进行探讨。要让大数据真正鲜活起来，新的工具不可或缺，书中介绍一些最普及的工具，并深入讲解已经成功实施这些工具的来自不同行业的一些企业。随后本书对于如何开始运用大数据提供了一些建议。伴随大数据，也存在着一些危险，我们将会了解到大数据的另一面。本书最后会提供一些关于大数据将

215 pages, Paperback

Published November 1, 2014

About the author

Phil Simon is a dynamic keynote speaker, world-renowned collaboration and technology authority, and advisor. He is the award-winning author of 14 non-fiction books, most recently The Nine: The Tectonic Forces Reshaping the Workplace.

He consults organizations on communications, collaboration, project management, and technology. His contributions have appeared in The Harvard Business Review, CNN, The New York Times, and many other popular media outlets. He also hosts the podcast Conversations About Collaboration.