The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization

by Valentin Radu

If you’re working hard to get new customers, but your profit isn’t growing, you’re not doing it right. What good is gaining customers today only to lose them tomorrow to the competition?

It’s not enough to acquire new customers. Long-term nurturing is mandatory for your business to grow. Without customer retention, you’ll spin your wheels to bring new people only to watch them walk away to lower prices or shiny new products elsewhere. Building customer lifetime value is your missing key to success.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

Join the CLV Revolution today!

Genres: Business

275 pages, Kindle Edition

Published September 18, 2023

Reviews

[Carmen Belcescu]

I received the book as a present, and I must say I was very impressed with the clarity and insights founded inside. It is a practical e commerce guide suitable for entrepreneurs but also for marketers, in order to understand and optimize the value perceived by your customer.
One cand easily discover the huge experience (hands on) and study behind this book, combined in a form easy to understand and follow in order to increase your customer life time value. However, It’s not an easy Sunday read, it’s a book that you need to read with a pen in your hand in order to get the most value out of it. Great information, practical insights and errors to avoid, I would definitely recommend this book for anyone in the e commerce game.

[Ancuta Adriana · Rating 5 out of 5]

A must read book for all those ecommerce professionals who believe there is much to do in order to change the status quo. The book is a great manifesto for those who don't accept the reality of small conversion rates and low customers loyalty hoping to be saved my bigger marketing budgets. Many thanks, Valentin for inserting links towards practical xls files making it easy to apply in real life what we read. The book is the perfect gift for Secret Santa party hosted by your company.

[David · Rating 5 out of 5]

I’ve literally read hundreds of business/marketing books. Lucky to get one good idea and be reminded of a couple others. The CLV Revolution is a playbook for eCommerce, RFM, and customer lifetime value. Chock-full of insights that are immediately actionable with downloadable resources included. Pleasantly surprised to find this gem.

[Marian Tcaciuc · Rating 5 out of 5]

This book is a must-have for all e-commerce owners.
It's so easy to read and so powerful. We need more books like these in e-commerce.

[William Carey · Rating 5 out of 5]

Please don't read this book. I don't need any more competition.

Yes, its fantastic.