Business To Business To Marketing Management

by Jim Blythe, Alan Zimmerman

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.

403 pages, Paperback

First published December 27, 2004