Juneteenth Rodeo

by Sarah Bird, Demetrius Pearson

Timeless photos offer a rare portrait of the jubilant, vibrant, vital, nearly hidden, and now all-but-vanished world of small-town Black rodeos. Long before Americans began to officially commemorate Juneteenth, in the heat of East Texas, saddles were being cinched, buckles shined, and lassoes adjusted for a day on the Black rodeo circuit in honor of the holiday. In the late 1970s, as they had been doing for generations, Black communities across the region held local rodeos for the talented cowboys and cowgirls who were segregated from the mainstream circuit. It was to these vibrant community events that bestselling Texas writer Sarah Bird, then a young photojournalist, found herself drawn. In Juneteenth Rodeo , Bird’s lens celebrates a world that was undervalued at the time, capturing everything, from the moment the pit master fired up his smoker, through the death-defying rides, to the last celebratory dance at a nearby honky-tonk. Essays by Bird and sports historian Demetrius Pearson reclaim the crucial role of Black Americans in the Western US and show modern rodeo riders—who still compete on today’s circuit—as “descendants” in a more than two-hundred-year lineage of Black cowboys. A gorgeous tribute to the ropers and riders—legends like Willie Thomas, Myrtis Dightman, Rufus Green, Bailey’s Prairie Kid, Archie Wycoff, and Calvin Greeley—as well as the secretaries, judges, and pick-up men and even the audience members who were as much family as fans, Juneteenth Rodeo ultimately seeks to put Black cowboys and cowgirls where they have always in the center of the frame.

128 pages, Hardcover

Published June 4, 2024

About the author

Sarah Bird is a bestselling novelist, screenwriter, essayist, and journalist who has lived in Austin, Texas since long before the city became internationally cool. She has published ten novels and two books of essays. Her eleventh novel, LAST DANCE ON THE STARLITE PIER--a gripping tale set in the secret world of the dance marathons of the Great Depression--will be released on April 12th.

Her last novel, DAUGHTER OF A DAUGHTER OF A QUEEN--inspired by the true story of the only woman to serve with the legendary Buffalo Soldiers--was named an All-time Best Books about Texas by the Austin American-Statesman; Best Fiction of 2018, Christian Science Monitor; Favorite Books of 2018, Texas Observer; a One City, One Book choice of seven cities; and a Lit Lovers Book Club Favorites.

Sarah was a finalist for The Dublin International Literary Award; an ALEX award winner; Amazon Literature Best of the Year selection; a two-time winner of the TIL’s Best Novel award; a B&N’s Discover Great Writers selection; a New York Public Libraries Books to Remember; an honoree of theTexas Writers Hall of Fame; an Amazon Literature Best of the Year selection; a Dobie-Paisano Fellowship; and an Austin Libraries Illumine Award for Excellence in Fiction winner. In 2014 she was named Texas Writer of the Year by the Texas Book Festival and presented with a pair of custom-made boots on the floor of the Texas Senate Chamber.

Sarah is a nine-time winner of Austin Best Fiction Writer award. She was recently honored with the University of New Mexico’s 2020 Paul Ré Award for Cultural Advocacy. In 2015 Sarah was one of eight winners selected from 3,800 entries to attend the Meryl Streep Screenwriters’ Lab. Sarah was chosen in 2017 to represent the Austin Public Library as the hologram/greeter installed in the Austin Downtown Library. Sarah was a co-founder of The Writers League of Texas.

She has been an NPR Moth Radio Hour storyteller; a writer for Oprah’s Magazine, NY Times Sunday Magazine and Op Ed columns, Chicago Tribune, Real Simple, Mademoiselle, Glamour, Salon, Daily Beast, Ladies Home Journal, Good Housekeeping, MS, Texas Observer; Alcalde and a columnist for years for Texas Monthly. As a screenwriter, she worked on projects for Warner Bros., Paramount, CBS, National Geographic, Hallmark, ABC, TNT, as well as several independent producers.

She and her husband enjoy open-water swimming and training their corgi puppy not to eat the furniture.

Reviews

[Texas Standard · Rating 5 out of 5]

This book tells the story of the Black rodeo circuit in Texas which for a long time was segregated from the white circuit, and it looks at how black rodeos celebrated Juneteenth.

[Kat · Rating 5 out of 5]

Documentation & preservation of an extremely important (and often overlooked) area of Texan history and culture. Rodeo is such a fascinating sport and subject, and Sarah Bird's photos of Black Rodeos and participants are a great representation of them.

[Rolf · Rating 5 out of 5]

An incredible collection of photos, with great explanatory texts, showing the world of Black rodeo, and in particular Juneteenth rodeos, whose heyday was in the 1970s.