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Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller
Thrissur, on the coast of Kerala, is known as India’s ‘gold town’. It was here that Puthussery Alukka Joseph Varghese moved into jewellery retail from his umbrella business in the late 1950s. One of his fifteen children, Joy Alukkas, seemed to have inherited Joseph’s entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern ‘city of gold’: Dubai. Getting to know the lay of the land, including aspects of procurement, staffing, sales and other regulations, exacerbated by the language barrier, was a challenge that could dampen any entrepreneur’s spirit, but Joy persisted and opened the first ‘Alukkas’ jewellery store in Abu Dhabi, followed soon after by another in Dubai. Just as business was taking off, the Gulf War broke out in 1990, disrupting every aspect of life and forcing Joy to return to India. Not only did a resilient Joy go back to the Gulf some months later, but he also re-established the Alukkas footprint, opening stores within and around the UAE. In the next two decades, he expanded his business to eleven countries with more than 160 outlets, and revolutionized the gold-retailing business with innovations such as the use of karatmeter, the first billing so‑ware in the industry and board rate for gold price, to mention a few. Throughout the years, the ethos of his business has remained the to be the ‘customer’s favourite jeweller’. Spreading Joy not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized. Aspiring entrepreneurs, irrespective of the industry they operate in, will find this book of immense value as they build their dream organizations.
256 pages, Hardcover
Published November 29, 2023
19 people want to read
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Displaying 1 - 30 of 68 reviews
February 3, 2024
Spreading Joy by Joy Alukkas, Thomas Scaria, and Nidhi Jain is an autobiography acting as a torchbearer for all the businesses. I was searching for an autobiography on Amazon when I stumbled upon this book. Immediately, I knew that this book could not be missed, as Joy Alukkas is an eminent personality in the jewelry business who does not want any introduction. Like others, Joy Alukkas was not a privileged child in matters of business. And this was the biggest motivating factor for him. The book has some really impressive moments, which deserve applause for the brave efforts of the entrepreneur.
For me, the awestruck moment was when the first store was opened in Dubai, and the person's efforts got really some attention. There are many details in the book that can definitely be taken as inspiration. In the coming years, it is going to motivate more and more people across the globe who are planning their own venture. It is the rise of a person who was thought to be an untalented businessman into a jewelry tycoon.
Read more on https://bibliophileverse.blogspot.com...
For me, the awestruck moment was when the first store was opened in Dubai, and the person's efforts got really some attention. There are many details in the book that can definitely be taken as inspiration. In the coming years, it is going to motivate more and more people across the globe who are planning their own venture. It is the rise of a person who was thought to be an untalented businessman into a jewelry tycoon.
Read more on https://bibliophileverse.blogspot.com...
November 28, 2023
Very inspiring.
Well written and details his journey from childhood to how built his business. Everything from family dynamics, pertinent incidents in his career, the business of gold and jewellery, the prominent marketing campaigns as well as expansion plans are explained. Its rare to get such insights of growth and the thought process behind it.
Well worth the read.
Well written and details his journey from childhood to how built his business. Everything from family dynamics, pertinent incidents in his career, the business of gold and jewellery, the prominent marketing campaigns as well as expansion plans are explained. Its rare to get such insights of growth and the thought process behind it.
Well worth the read.
June 9, 2024
One day during one of my regular visits to the nearby bookstore, while I was checking the new additions, I spotted this book on the shelf. After checking it out I found that this is an autobiography of Joy Alukkas, the World famous jeweller. And if you're following me for a while you know how much I love biographies and memoires. I read the first chapter in the bookstore itself. And knew it that this book is different so I went ahead and got a copy for myself.
As I said earlier, I fell in love with this book from the very first chapter. The writing style and the way Joy is telling his life story was very different from the ones I've read earlier. It felt like your very close relative or like your father or grandfather is telling his story.. there was that personal touch in the book.. I never felt bored or anything..I got attached with him and his story.
The book starts from the very early life of Joy and his family and we moved through his journey and some of his really inspiring, some shocking and such moments of his life. And the one thing I learned and understood from this book is , always keep your eyes open for opportunities. Even the biggest failure of your life can turn into the best thing. Joy's life was an actual example of it.
My most favourite part of the book was the initial phase of his life. I loved his bonding with his father. The character of his father whom he called Appan was my most fav character from the book. The family's sibling bonding was also appreciatable. There were so many other moments of Joy's life that'll make you laugh, like when he burned the chairs and tables for warmth in Kashmir. So the book has a lot to offer. And definitely worth reading. After reading the book I know he is a great personality.
So for me this book became a bridge from not even knowing the person behind the brand to him being one of my most favourite and inspirational person. His story is definitely worth knowing. Pls pls it's a must read if you're into biographies or memoirs. This book is exceptionally written. Highly recommend!
As I said earlier, I fell in love with this book from the very first chapter. The writing style and the way Joy is telling his life story was very different from the ones I've read earlier. It felt like your very close relative or like your father or grandfather is telling his story.. there was that personal touch in the book.. I never felt bored or anything..I got attached with him and his story.
The book starts from the very early life of Joy and his family and we moved through his journey and some of his really inspiring, some shocking and such moments of his life. And the one thing I learned and understood from this book is , always keep your eyes open for opportunities. Even the biggest failure of your life can turn into the best thing. Joy's life was an actual example of it.
My most favourite part of the book was the initial phase of his life. I loved his bonding with his father. The character of his father whom he called Appan was my most fav character from the book. The family's sibling bonding was also appreciatable. There were so many other moments of Joy's life that'll make you laugh, like when he burned the chairs and tables for warmth in Kashmir. So the book has a lot to offer. And definitely worth reading. After reading the book I know he is a great personality.
So for me this book became a bridge from not even knowing the person behind the brand to him being one of my most favourite and inspirational person. His story is definitely worth knowing. Pls pls it's a must read if you're into biographies or memoirs. This book is exceptionally written. Highly recommend!
November 2, 2023
Joyalukkas, the man with the magical touch!
This is the lovely bio of the famous and very popular Mr. Joy Alukkas and how he built his multi million dollar empire. From starting off as an assistant to his father's business back in Thrishur to becoming the owner of more than 150 jewellery shops around the world and ofcourse featuring on the Forbes richest list.....his life story is like any Bollywood masala one would have seen- the only difference- this is real and that is reel!
Well written with almost many aspects of his life covered including details of his marriage, family partition issues and the rebranding or rebirth of the brand as Joyalukkas.
A must read and an absolute page turner!
This is the lovely bio of the famous and very popular Mr. Joy Alukkas and how he built his multi million dollar empire. From starting off as an assistant to his father's business back in Thrishur to becoming the owner of more than 150 jewellery shops around the world and ofcourse featuring on the Forbes richest list.....his life story is like any Bollywood masala one would have seen- the only difference- this is real and that is reel!
Well written with almost many aspects of his life covered including details of his marriage, family partition issues and the rebranding or rebirth of the brand as Joyalukkas.
A must read and an absolute page turner!
December 27, 2025
For someone who has recently been on the purchasing side of jewellery, I can confirm that when it comes to purchasing gold jewellery, the first name that comes to anyone’s mind is Joy Alukkas. So, when I saw this book at the store, I was eager to read it and know the journey to becoming the world’s favourite jeweller.
Co-authored by Joy Alukkas himself, this book not only showcases his entrepreneurial side but also introduces us to his personal life which is not something that everyone is aware of. Leaving a family business and setting out to an unknown land where there was a language barrier, shows us that to achieve something, one needs to take risks. While he learnt the intricate details of the jewellery business from his father, it was his pure vision, hard work and dedication that helped him to grow from the family business in Thrissur to the global brand it has become now. The book also highlights his honesty, commitment to consumer needs and his philanthropic initiatives.
My favourite anecdote from this book is how when looked down by a salesman at a car showroom, he decided to get the Rolls Royce to prove his worth and then turned it into a marketing strategy by introducing raffle draw coupons on purchase of gold and giving customers a chance to win the luxury car.
Overall, it is a really candid book, and I enjoyed getting to know the man behind the global fame along with all his struggles and successes!
Co-authored by Joy Alukkas himself, this book not only showcases his entrepreneurial side but also introduces us to his personal life which is not something that everyone is aware of. Leaving a family business and setting out to an unknown land where there was a language barrier, shows us that to achieve something, one needs to take risks. While he learnt the intricate details of the jewellery business from his father, it was his pure vision, hard work and dedication that helped him to grow from the family business in Thrissur to the global brand it has become now. The book also highlights his honesty, commitment to consumer needs and his philanthropic initiatives.
My favourite anecdote from this book is how when looked down by a salesman at a car showroom, he decided to get the Rolls Royce to prove his worth and then turned it into a marketing strategy by introducing raffle draw coupons on purchase of gold and giving customers a chance to win the luxury car.
Overall, it is a really candid book, and I enjoyed getting to know the man behind the global fame along with all his struggles and successes!
February 27, 2024
"നിക്കുന്നിടത്തു നിക്കനേങ്കി ഓടിക്കൊണ്ടിരിക്കണം."
"To remain where you are, you have to run."
Wisdom is inborn, not learned. But it must be refined by observing others, listening to your instincts and honing your decision -making skills through trial & error.
___
SPREADING JOY: How Joyalukkas Became the World's Favourite Jeweller.
SPREADING JOY not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized.
I read this amazing account in hardback format. It's a beautiful hardcover with a glossy dust jacket. It's around 233 pages, 12 chapters with a few coloured pictures inserted in between which give a personalised touch to the story. The language is very simple & the narrative is fast paced. It can be finished in maximum 2 sittings. The story telling style makes it a total page turner.
The book begins with a wonderful story when the protagonist was shunned by a car salesman who could not gauge his financial standing which led Mr.Alukkas to buy the world's no. 1 car, on the spot. The icing on the cake was when, later on realising the gravity of his impulsive decision, he turned it into a money magnet & a brand building opportunity. This story had me invested & keen on reading the next chapter, looking forward to enjoying more such incidents.
It was endearing to note how Alukkas name was established in the UAE after the author was left with no assets in the home country post the family partition. In Mr.Alukkas's own words, he always managed to find out-of-the-box solution & turned challenges to opportunities. His risk taking appetite, a never-say-die spirit, honesty in business dealings, empathy for all the stakeholders in his business & a sharp eye on the bottom line were few of the key learnings, he took from his father.
My key learnings from this inspiring autobiography are;
•Staying ahead of the curve is strategically important.
•We make our own luck.
•Give primacy to the company's financial health.
•Humility.
•Carpe diem.
•Reinvent yourself.
•Simple living & giving back to the society.
•An unconditional, strong support by your partner let's you venture into unknown waters without worrying about your family, back home.
He says, work stimulates him & lends a vibrancy to his life. His retirement stands postponed, indefinitely.
A rare combination of genius & passion, truly.
___
Blurb:
Thrissur, on the coast of Kerala, is known as India’s ‘gold town’. It was here that Puthussery Alukka Joseph Varghese moved into jewelry retail from his umbrella business in the late 1950s. One of his -fifteen children, Joy Alukkas, seemed to have inherited his father’s entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern ‘city of gold’: Dubai.
Getting to know the lay of the land, including aspects of procurement, staffing, sales and other regulations, exacerbated by the language barrier, was a challenge that could dampen any entrepreneur’s spirit, but Joy persisted and opened the first ‘Alukkas’ jewelry store in Abu Dhabi, followed soon after by another in Dubai. Just as business was taking off, the Gulf War broke out in 1990, disrupting every aspect of life and forcing Joy to return to India. Not only did a resilient Joy go back to the Gulf some months later, but he also re-established the Alukkas footprint, opening stores within and around the UAE. In the next two decades, he expanded his business to eleven countries with more than 160 outlets, and revolutionized the gold-retailing business with innovations such as the use of karat meter, the first billing so ware in the industry and board rate for gold price, to mention a few. Throughout the years, the ethos of his business has remained the same: to be the ‘customer’s favorite jeweler’.
Spreading Joy not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized. Aspiring entrepreneurs, irrespective of the industry they operate in, will find this book of immense value as they build their dream organizations.
"To remain where you are, you have to run."
Wisdom is inborn, not learned. But it must be refined by observing others, listening to your instincts and honing your decision -making skills through trial & error.
___
SPREADING JOY: How Joyalukkas Became the World's Favourite Jeweller.
SPREADING JOY not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized.
I read this amazing account in hardback format. It's a beautiful hardcover with a glossy dust jacket. It's around 233 pages, 12 chapters with a few coloured pictures inserted in between which give a personalised touch to the story. The language is very simple & the narrative is fast paced. It can be finished in maximum 2 sittings. The story telling style makes it a total page turner.
The book begins with a wonderful story when the protagonist was shunned by a car salesman who could not gauge his financial standing which led Mr.Alukkas to buy the world's no. 1 car, on the spot. The icing on the cake was when, later on realising the gravity of his impulsive decision, he turned it into a money magnet & a brand building opportunity. This story had me invested & keen on reading the next chapter, looking forward to enjoying more such incidents.
It was endearing to note how Alukkas name was established in the UAE after the author was left with no assets in the home country post the family partition. In Mr.Alukkas's own words, he always managed to find out-of-the-box solution & turned challenges to opportunities. His risk taking appetite, a never-say-die spirit, honesty in business dealings, empathy for all the stakeholders in his business & a sharp eye on the bottom line were few of the key learnings, he took from his father.
My key learnings from this inspiring autobiography are;
•Staying ahead of the curve is strategically important.
•We make our own luck.
•Give primacy to the company's financial health.
•Humility.
•Carpe diem.
•Reinvent yourself.
•Simple living & giving back to the society.
•An unconditional, strong support by your partner let's you venture into unknown waters without worrying about your family, back home.
He says, work stimulates him & lends a vibrancy to his life. His retirement stands postponed, indefinitely.
A rare combination of genius & passion, truly.
___
Blurb:
Thrissur, on the coast of Kerala, is known as India’s ‘gold town’. It was here that Puthussery Alukka Joseph Varghese moved into jewelry retail from his umbrella business in the late 1950s. One of his -fifteen children, Joy Alukkas, seemed to have inherited his father’s entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern ‘city of gold’: Dubai.
Getting to know the lay of the land, including aspects of procurement, staffing, sales and other regulations, exacerbated by the language barrier, was a challenge that could dampen any entrepreneur’s spirit, but Joy persisted and opened the first ‘Alukkas’ jewelry store in Abu Dhabi, followed soon after by another in Dubai. Just as business was taking off, the Gulf War broke out in 1990, disrupting every aspect of life and forcing Joy to return to India. Not only did a resilient Joy go back to the Gulf some months later, but he also re-established the Alukkas footprint, opening stores within and around the UAE. In the next two decades, he expanded his business to eleven countries with more than 160 outlets, and revolutionized the gold-retailing business with innovations such as the use of karat meter, the first billing so ware in the industry and board rate for gold price, to mention a few. Throughout the years, the ethos of his business has remained the same: to be the ‘customer’s favorite jeweler’.
Spreading Joy not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized. Aspiring entrepreneurs, irrespective of the industry they operate in, will find this book of immense value as they build their dream organizations.
February 22, 2024
Hey Goodreads Family,
Time for another BOOK REVIEW!
Spreading Joy: Joy Alukkas
Author: Thomas Scaria and Nidhi Jain
Rating: ⭐⭐⭐️⭐️
Genre: Biography, Non-Fiction
Recommendation: A must read for Biography readers.
🎗 The Best Feeling
The biography ended with an amazing line by Mr.Joy saying,
"My retirement stands postponed, indefinitely"
This will hit differently when you'll read the whole journey of Mr. Joy
🎗 Glimpse of the story
Everyone has heard about Joy Alukkas, but does everyone know that it started with the name 'Alukkas' and the wonderful journey Mr. Joy has went through to make it happen.
The story begins with the introduction of family business of the Alukkas family in Thrissur. The father of Mr. Joy trying hard to make his business go big, entering into multiple fields until the day he got a breakthrough in clothing industry. But Alukkas family was always keen towards the gold market.
The journey of Mr. Joy is quite interesting as he begins from the lowest level of work such as helping in father, administrative work and other chores of the business as he was the youngest amongst the siblings.
This helped him later in his life as he had the ground level of knowledge of the business they alukkas family was entering into. Mr. Joy was the one who took the business globally starting from Dubai to many parts of UAE like Sharjah, etc.
🎗 Key Takeaways
I loved how Mr. Joy worked from the ground-level to where he is now. Mr. Joy didn't stop thinking big, whatever the situation is and kept taking action, as he says that's the most important thing in business.
Alukkas multiple drives such as 916, entering into 18 and 22 carat gold at the same time and spreading awareness by checking the purity of the gold helped them to gain respect in the market which in turn helped in customer retention.
The diversification gave it a push, the challenges faced in 2008 crisis, how Mr. Joy managed to pull of such huge amount of money and multiply it is quite commendable.
The best part was how Joyallukas came into picture from alukkas, the transition phase is explained in a great way.
And I'm surely going to go and buy Jewellery products from Joy Alukkas after reading the struggles of the Chennai Store, the biggest Jewellery store in the world whose name also got listed in the Limca Book of World Records.
🎗 Opinion
The book begins with the personal life of Mr. Joy and his family, but it seemed to be explained a lot, as the book takes time to pick the pace, if you'll hold on you'd have a great read.
So yeah, it was challenging to read through the initial phase, I would've loved to know more about strategies and complex business terms they used to grow big.
The book is written in quite simple language which makes it easier to read, but if it was written with some heavy financial terms, it would've been hit harder to the readers.
🎗 Conclusion
All in all it was an amazing reading, glad that I was able to read this story of Joyalukkas, thanks to
Else I don't think I would've picked this book sooner.
It's definitely a must read for the people in the gold business, the insights and the perspective this book gives holds a great value.
Time for another BOOK REVIEW!
Spreading Joy: Joy Alukkas
Author: Thomas Scaria and Nidhi Jain
Rating: ⭐⭐⭐️⭐️
Genre: Biography, Non-Fiction
Recommendation: A must read for Biography readers.
🎗 The Best Feeling
The biography ended with an amazing line by Mr.Joy saying,
"My retirement stands postponed, indefinitely"
This will hit differently when you'll read the whole journey of Mr. Joy
🎗 Glimpse of the story
Everyone has heard about Joy Alukkas, but does everyone know that it started with the name 'Alukkas' and the wonderful journey Mr. Joy has went through to make it happen.
The story begins with the introduction of family business of the Alukkas family in Thrissur. The father of Mr. Joy trying hard to make his business go big, entering into multiple fields until the day he got a breakthrough in clothing industry. But Alukkas family was always keen towards the gold market.
The journey of Mr. Joy is quite interesting as he begins from the lowest level of work such as helping in father, administrative work and other chores of the business as he was the youngest amongst the siblings.
This helped him later in his life as he had the ground level of knowledge of the business they alukkas family was entering into. Mr. Joy was the one who took the business globally starting from Dubai to many parts of UAE like Sharjah, etc.
🎗 Key Takeaways
I loved how Mr. Joy worked from the ground-level to where he is now. Mr. Joy didn't stop thinking big, whatever the situation is and kept taking action, as he says that's the most important thing in business.
Alukkas multiple drives such as 916, entering into 18 and 22 carat gold at the same time and spreading awareness by checking the purity of the gold helped them to gain respect in the market which in turn helped in customer retention.
The diversification gave it a push, the challenges faced in 2008 crisis, how Mr. Joy managed to pull of such huge amount of money and multiply it is quite commendable.
The best part was how Joyallukas came into picture from alukkas, the transition phase is explained in a great way.
And I'm surely going to go and buy Jewellery products from Joy Alukkas after reading the struggles of the Chennai Store, the biggest Jewellery store in the world whose name also got listed in the Limca Book of World Records.
🎗 Opinion
The book begins with the personal life of Mr. Joy and his family, but it seemed to be explained a lot, as the book takes time to pick the pace, if you'll hold on you'd have a great read.
So yeah, it was challenging to read through the initial phase, I would've loved to know more about strategies and complex business terms they used to grow big.
The book is written in quite simple language which makes it easier to read, but if it was written with some heavy financial terms, it would've been hit harder to the readers.
🎗 Conclusion
All in all it was an amazing reading, glad that I was able to read this story of Joyalukkas, thanks to
Else I don't think I would've picked this book sooner.
It's definitely a must read for the people in the gold business, the insights and the perspective this book gives holds a great value.
January 28, 2024
"Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller" is a captivating chronicle of entrepreneurial triumph against all odds. Authored by Joy Alukkas himself with Thomas Scaria and Nidhi Jain, this book delves into the remarkable journey of Joy Alukkas, a visionary entrepreneur who transformed his father's humble jewellery business into a global powerhouse. The book celebrates the indomitable spirit of entrepreneurship and offers invaluable lessons for business leaders and enthusiasts alike.
Set against the backdrop of Thrissur, India's 'gold town', the narrative begins with Joy's foray into the jewellery retail industry in the late 1950s. From inheriting his father's entrepreneurial spirit to venturing into the bustling city of Dubai in 1986, Joy's story is one of relentless determination and unwavering perseverance.
Navigating through the intricacies of procurement, staffing, and regulatory hurdles, Joy encountered numerous challenges, including the tumultuous Gulf War of 1990. Despite setbacks, he demonstrated resilience and resilience, re-establishing the Alukkas brand and expanding its footprint across eleven countries with over 160 outlets.
One of the anecdotes from Joy’s childhood is when his brothers used to make disparaging remarks about him since they used to serve customers or sit at cash counters whereas Joy used to run odd jobs for Appan (his father), but Appan never judged him and entrusted him with challenging tasks that helped him earn his confidence and that was enough for him. He did not need to prove his worth to anyone else. Joy was resilient and could take slights in his stride. A lot of times, people will compare us with our siblings and if we are weaker in one or another aspect of life, then we tend to beat ourselves about it, which affects our confidence and creates low self-esteem, instead, we should focus on improving our strengths and avoid paying any heed to these negative connotations.
What sets this book apart is its ability to offer rare insights into the gold-retailing industry, shedding light on innovative practices such as the use of karat meters and pioneering billing software. Through meticulous storytelling, the authors capture the essence of Joy's ethos - to be the 'customer's favourite jeweller'.
"Spreading Joy" is not just a biography, it's a blueprint for aspiring entrepreneurs across industries. By weaving together a narrative of courage, innovation, and customer-centricity, this book serves as a valuable guide for anyone embarking on the journey of building their dream organization.
Set against the backdrop of Thrissur, India's 'gold town', the narrative begins with Joy's foray into the jewellery retail industry in the late 1950s. From inheriting his father's entrepreneurial spirit to venturing into the bustling city of Dubai in 1986, Joy's story is one of relentless determination and unwavering perseverance.
Navigating through the intricacies of procurement, staffing, and regulatory hurdles, Joy encountered numerous challenges, including the tumultuous Gulf War of 1990. Despite setbacks, he demonstrated resilience and resilience, re-establishing the Alukkas brand and expanding its footprint across eleven countries with over 160 outlets.
One of the anecdotes from Joy’s childhood is when his brothers used to make disparaging remarks about him since they used to serve customers or sit at cash counters whereas Joy used to run odd jobs for Appan (his father), but Appan never judged him and entrusted him with challenging tasks that helped him earn his confidence and that was enough for him. He did not need to prove his worth to anyone else. Joy was resilient and could take slights in his stride. A lot of times, people will compare us with our siblings and if we are weaker in one or another aspect of life, then we tend to beat ourselves about it, which affects our confidence and creates low self-esteem, instead, we should focus on improving our strengths and avoid paying any heed to these negative connotations.
What sets this book apart is its ability to offer rare insights into the gold-retailing industry, shedding light on innovative practices such as the use of karat meters and pioneering billing software. Through meticulous storytelling, the authors capture the essence of Joy's ethos - to be the 'customer's favourite jeweller'.
"Spreading Joy" is not just a biography, it's a blueprint for aspiring entrepreneurs across industries. By weaving together a narrative of courage, innovation, and customer-centricity, this book serves as a valuable guide for anyone embarking on the journey of building their dream organization.
December 31, 2023
Have you ever wondered about the tales spun behind the gleaming counters of jewellery stores? In "Spreading Joy," Joy Alukkas extends a warm invitation, beckoning readers into his world—a journey from the heart of Kerala to international acclaim.
Beyond the glitz, "Spreading Joy" unravels as a heartfelt narrative. Alukkas' recounting isn't merely a chronicle of successes; it's a dance through challenges, like the poignant moment his Dubai store shuttered, only to rise brighter.
Alukkas' voice resonates like that of a cherished companion. His stories, whether from Kerala's bustling markets or Dubai's majestic arenas, feel intimate and vivid, wrapping readers in a cozy embrace.
While Alukkas is undeniably the star, the book introduces many personalities shaping his odyssey. From family members offering scepticism to rivals plotting strategies, each character adds depth to this saga of resilience.
The narrative unfolds with a rhythmic elegance, akin to the delicate craftsmanship of a jewel. Each chapter and anecdote feels meticulously placed, ensuring readers remain captivated and eager for the next revelation.
"Spreading Joy" resonates with themes of persistence, ambition, and unyielding faith. It's more than a memoir—it's a testament to the human spirit, urging dreamers everywhere to chase their aspirations with vigor.
Prepare for a whirlwind of emotions! Alukkas' candidness, detailing moments of triumph or personal setbacks, evokes empathy, ensuring readers are deeply invested in his journey.
What elevates this narrative is Alukkas' insightful reflections. Entrepreneurs, aspirants, and dreamers will find invaluable lessons woven seamlessly into his tales, making this not just a memoir but a mentor in print. While the narrative largely shines, there are moments where a tad more brevity might've enhanced the pacing. Yet, these are fleeting, and the overarching brilliance remains undiminished.
"Spreading Joy" is more than a book—it's a testament to passion, perseverance, and the indomitable spirit of a dreamer. Alukkas' tale serves as both a beacon and a comfort, reminding us of the joy found in pursuit.
In "Spreading Joy," Joy Alukkas crafts more than a memoir; he creates an experience. Through highs and lows, challenges and triumphs, his narrative shines brightly, inspiring all to embrace their dreams with open arms. Dive deep, and let the joy wash over you!
Beyond the glitz, "Spreading Joy" unravels as a heartfelt narrative. Alukkas' recounting isn't merely a chronicle of successes; it's a dance through challenges, like the poignant moment his Dubai store shuttered, only to rise brighter.
Alukkas' voice resonates like that of a cherished companion. His stories, whether from Kerala's bustling markets or Dubai's majestic arenas, feel intimate and vivid, wrapping readers in a cozy embrace.
While Alukkas is undeniably the star, the book introduces many personalities shaping his odyssey. From family members offering scepticism to rivals plotting strategies, each character adds depth to this saga of resilience.
The narrative unfolds with a rhythmic elegance, akin to the delicate craftsmanship of a jewel. Each chapter and anecdote feels meticulously placed, ensuring readers remain captivated and eager for the next revelation.
"Spreading Joy" resonates with themes of persistence, ambition, and unyielding faith. It's more than a memoir—it's a testament to the human spirit, urging dreamers everywhere to chase their aspirations with vigor.
Prepare for a whirlwind of emotions! Alukkas' candidness, detailing moments of triumph or personal setbacks, evokes empathy, ensuring readers are deeply invested in his journey.
What elevates this narrative is Alukkas' insightful reflections. Entrepreneurs, aspirants, and dreamers will find invaluable lessons woven seamlessly into his tales, making this not just a memoir but a mentor in print. While the narrative largely shines, there are moments where a tad more brevity might've enhanced the pacing. Yet, these are fleeting, and the overarching brilliance remains undiminished.
"Spreading Joy" is more than a book—it's a testament to passion, perseverance, and the indomitable spirit of a dreamer. Alukkas' tale serves as both a beacon and a comfort, reminding us of the joy found in pursuit.
In "Spreading Joy," Joy Alukkas crafts more than a memoir; he creates an experience. Through highs and lows, challenges and triumphs, his narrative shines brightly, inspiring all to embrace their dreams with open arms. Dive deep, and let the joy wash over you!
January 20, 2024
While I was posted in South India, there was a Joyalukkas store near my flat. I was amazed to see such a big store so well maintained. Few weeks later, I bought a little thing from the Joyalukkas store and they were so professional yet so personal. I saw them treating every customer with equal respect. That was the first day I felt at home being so far away from home in a different state! So when I saw this book being released I made it a point reading this one and picked immediately.
Spreading Joy is the story of personal and entrepreneurial journey of Mr. Joy Alukkas and of the world's favourite jewellers. Thrissur, Kerala is called the gold capital of India. Its history and background is also interestingly explained here. The Alukka family moved to Thrissur (called Trichur earlier) in search of opportunities which was a hub of trade and industry. They dived in various businesses. Then in late 50s, his family moved to jewellery business.
Alukkas family was a joint family who were a business family as well. They tried their hands in various businesses namely umbrella trade. Then came Gold Control Act, 1968 reforms and Alukkas acted swiftly. He tapped the opportunity and dived into the gold jewellery business. It is evident here that Mr. Joy Alukkas learnt the minutes of trade and entrepreneurship from his Appan (father). He had all the features of a successful entrepreneur, i.e., financial discipline, frugality, risk taker etc. Then came the 80s, when they ventured in Dubai with their jewellery business and opened stores abroad. The concepts of gold souk and board rate system are thoroughly and interestingly explained. Gradually he introduced many campaigns and innovative marketing techniques to attract buyers and carved a niche for himself. They became a top player in 22 karat jewellery business!
This book is a master class in entrepreneurship. Out of so many key learnings from this book, here are few of my takeaways:
- Take risks if you want to do something different for yourself.
- Debt is not liability if used wisely.
- Learn the changes around you to grow personally and professionally.
- Rebranding is an important aspect in business and in any profession.
To conclude, it is definitely one of the most engaging book I have read recently and learned a lot from! If you read it, there is definitely a lot to learn whatever is your profession. Give it a read to know how Joyalukkas became the world's favourite jeweller and do share your reviews!
Spreading Joy is the story of personal and entrepreneurial journey of Mr. Joy Alukkas and of the world's favourite jewellers. Thrissur, Kerala is called the gold capital of India. Its history and background is also interestingly explained here. The Alukka family moved to Thrissur (called Trichur earlier) in search of opportunities which was a hub of trade and industry. They dived in various businesses. Then in late 50s, his family moved to jewellery business.
Alukkas family was a joint family who were a business family as well. They tried their hands in various businesses namely umbrella trade. Then came Gold Control Act, 1968 reforms and Alukkas acted swiftly. He tapped the opportunity and dived into the gold jewellery business. It is evident here that Mr. Joy Alukkas learnt the minutes of trade and entrepreneurship from his Appan (father). He had all the features of a successful entrepreneur, i.e., financial discipline, frugality, risk taker etc. Then came the 80s, when they ventured in Dubai with their jewellery business and opened stores abroad. The concepts of gold souk and board rate system are thoroughly and interestingly explained. Gradually he introduced many campaigns and innovative marketing techniques to attract buyers and carved a niche for himself. They became a top player in 22 karat jewellery business!
This book is a master class in entrepreneurship. Out of so many key learnings from this book, here are few of my takeaways:
- Take risks if you want to do something different for yourself.
- Debt is not liability if used wisely.
- Learn the changes around you to grow personally and professionally.
- Rebranding is an important aspect in business and in any profession.
To conclude, it is definitely one of the most engaging book I have read recently and learned a lot from! If you read it, there is definitely a lot to learn whatever is your profession. Give it a read to know how Joyalukkas became the world's favourite jeweller and do share your reviews!
March 3, 2024
"Spreading Joy" by Joy Alukkas, Thomas Scaria, and Nidhi Jain is a captivating biography that not only chronicles the remarkable journey of Joy Alukkas but also serves as a testament to the power of determination, resilience, and entrepreneurial spirit. From its engaging narrative to its insightful lessons, this book offers readers a glimpse into the extraordinary life of a man who dared to dream big and turned his vision into reality.
I first came across this book on Instagram on my for you page. The only reason I picked this book to read was because I read Joy on the cover. Even though biographies are not my jam, I have to say that I really enjoyed this one.
What sets this book apart is its emphasis on the journey of how Joy Alukkas became the world's favorite jeweler, rather than just being a mere autobiography. It takes readers on a compelling 50-year journey, starting from Kerala to Dubai, showcasing the highs and lows, the challenges faced, and the triumphs achieved along the way. The authors skillfully weave together personal anecdotes, business strategies, and invaluable life lessons, and all those factors makes this an amazing read.
One of the aspects I particularly admired about the book is its honesty and authenticity. It doesn't shy away from portraying the setbacks and obstacles Joy Alukkas encountered throughout his journey, including financial constraints and family issues. Yet, despite these challenges, Joy's unwavering determination and innovative strategies shine through, inspiring readers to persevere in the face of adversity.
The narrative is beautifully written, with a simplicity that makes it accessible to readers from all walks of life. It's not just a story of commercial success but also a reflection of familial bonds, cultural heritage, and the values that shape us as individuals. Through Joy's experiences, readers gain valuable insights into decision-making, adaptability, customer focus, and risk analysis, making it a must-read for aspiring entrepreneurs and business enthusiasts alike.
Ultimately, "Spreading Joy" is more than just a biography; it's a compelling narrative of resilience, ambition, and the pursuit of excellence. It's a book that not only entertains but also educates, leaving readers inspired to chase their dreams with unwavering passion and determination. I highly recommend it to anyone seeking inspiration and invaluable lessons on life and business.
I first came across this book on Instagram on my for you page. The only reason I picked this book to read was because I read Joy on the cover. Even though biographies are not my jam, I have to say that I really enjoyed this one.
What sets this book apart is its emphasis on the journey of how Joy Alukkas became the world's favorite jeweler, rather than just being a mere autobiography. It takes readers on a compelling 50-year journey, starting from Kerala to Dubai, showcasing the highs and lows, the challenges faced, and the triumphs achieved along the way. The authors skillfully weave together personal anecdotes, business strategies, and invaluable life lessons, and all those factors makes this an amazing read.
One of the aspects I particularly admired about the book is its honesty and authenticity. It doesn't shy away from portraying the setbacks and obstacles Joy Alukkas encountered throughout his journey, including financial constraints and family issues. Yet, despite these challenges, Joy's unwavering determination and innovative strategies shine through, inspiring readers to persevere in the face of adversity.
The narrative is beautifully written, with a simplicity that makes it accessible to readers from all walks of life. It's not just a story of commercial success but also a reflection of familial bonds, cultural heritage, and the values that shape us as individuals. Through Joy's experiences, readers gain valuable insights into decision-making, adaptability, customer focus, and risk analysis, making it a must-read for aspiring entrepreneurs and business enthusiasts alike.
Ultimately, "Spreading Joy" is more than just a biography; it's a compelling narrative of resilience, ambition, and the pursuit of excellence. It's a book that not only entertains but also educates, leaving readers inspired to chase their dreams with unwavering passion and determination. I highly recommend it to anyone seeking inspiration and invaluable lessons on life and business.
January 9, 2024
Spreading Joy: How Joyalukkas became the world favourite jeweller by Joy Alukkas
A beautiful book that I stumbled upon and ended up loving. It was like the second I was looking at this beauty and then the next I was already half-way through it.
It is an autobiography of Joy Alukkas, the founder and chairman of Joyalukkas jewelry. In this we read about a boy's journey from a small town of Kerala to become the founder of the world's most famous jewelry brand.
In this book you read about some of the insights into the industry that are very unorganized with an inspiring story of the chairman himself and his growth period which was committed to his customers. Each chapter of the book covers a very new aspect of the life and career of Joy Alukka and will provide you insights for his early life, family background, his struggle, and challenges. One interesting point of the book is about the way he describes his business and its revolutionary innovations such as the use of the first ever billing software etc.
Hats off to the author for writing such an engaging and well written book with a beautiful story telling style that is very entertaining and informative for us all. I usually don't read autobiographies but I enjoyed this one because it was interesting, hooking along with the photographs and illustrations that helps us imagine how his life might have been.
The book has a lucid language which is easy to understand and the plot will not let you get bored because of how engaging it is written. It covers the life of a person who did it all single handedly and changed the world of jewelry brands. The book tells how his business looks in even after the areas of ups-downs and facing many challenges for it
The journey of all the things, choices and information he took to keep the business afloat and still remain this same even after the years which was the customers favorite jewelry around the world with his own hard work, spirit and commitment.
It is a very interesting read for whoever wants to read more about entrepreneurship or the jewelry industry or even if just wants to read some inspiring story about how one goes from being a child from a small village to one of the world's leading brands. I would definitely recommend reading the book to everyone and especially to whoever thinks that they are even a drop less from anyone.
A beautiful book that I stumbled upon and ended up loving. It was like the second I was looking at this beauty and then the next I was already half-way through it.
It is an autobiography of Joy Alukkas, the founder and chairman of Joyalukkas jewelry. In this we read about a boy's journey from a small town of Kerala to become the founder of the world's most famous jewelry brand.
In this book you read about some of the insights into the industry that are very unorganized with an inspiring story of the chairman himself and his growth period which was committed to his customers. Each chapter of the book covers a very new aspect of the life and career of Joy Alukka and will provide you insights for his early life, family background, his struggle, and challenges. One interesting point of the book is about the way he describes his business and its revolutionary innovations such as the use of the first ever billing software etc.
Hats off to the author for writing such an engaging and well written book with a beautiful story telling style that is very entertaining and informative for us all. I usually don't read autobiographies but I enjoyed this one because it was interesting, hooking along with the photographs and illustrations that helps us imagine how his life might have been.
The book has a lucid language which is easy to understand and the plot will not let you get bored because of how engaging it is written. It covers the life of a person who did it all single handedly and changed the world of jewelry brands. The book tells how his business looks in even after the areas of ups-downs and facing many challenges for it
The journey of all the things, choices and information he took to keep the business afloat and still remain this same even after the years which was the customers favorite jewelry around the world with his own hard work, spirit and commitment.
It is a very interesting read for whoever wants to read more about entrepreneurship or the jewelry industry or even if just wants to read some inspiring story about how one goes from being a child from a small village to one of the world's leading brands. I would definitely recommend reading the book to everyone and especially to whoever thinks that they are even a drop less from anyone.
January 7, 2024
As a child who is brought up in Kerala I was really fond of gold ornaments and during those days two names fascinated me the most because of the similarity in their names; "JOS ALUKKAS" and "JOY ALUKKAS". One day my Pappa told me that the owners of both are brothers and they began their own jewelry by splitting from their family business(Alukkas Jewelry). This was the first time I heard the terms family business and entrepreneurship. When I saw this book for the first time my childhood came in front of me and convinced me to pick it up.
"SPREADING JOY" is a funny and inspiring read which takes the reader to a journey through the personal and professional lives of Alukkas family and how Joy Alukkas became a successful entrepreneur. The book begins with a prologue which proves Joy Alukkas as a shrewd businessman. Then it tells the history of Alukkas, from the life of Joy Alukkas' grandfather then about his father and later about himself.
✨ Language is too simple and the personal touch in the narration makes it easier for the reader to connect with the life of Joy Alukkas.
✨ It also provides insights about different changes that happened in the field of business along ages.
✨ Easy to read just like a story and its inspiring at the same time.
✨ In this book we see the challenges faced by Joy Alukkas as an entrepreneur.
✨ It tells tales from Kerala streets to Dubai malls.
✨ In each page we get to know something that can inspire us in one way or the other.
✨ It also details about how much he was influenced by his father both as a human and as a business man which shaped him to be like his father.
✨ The experiences he faced as a youngster also helped him in facing the giant world of entrepreneurship.
✨ In the first chapter itself it is revealed that his siblings had zero expectations from him as a businessman.
✨ But then how he overcomes the hurdles and establishes his own name as a world famous brand name is not a magic rather its creative like a jewellery handmade by a goldsmith.
📌 If you are an aspiring entrepreneur this book will give you inspiration. It is full of life lessons that will be helpful for a reader even if you are not interested in the business world. In one word, "YES, IT IS A MUST READ!!!"
"SPREADING JOY" is a funny and inspiring read which takes the reader to a journey through the personal and professional lives of Alukkas family and how Joy Alukkas became a successful entrepreneur. The book begins with a prologue which proves Joy Alukkas as a shrewd businessman. Then it tells the history of Alukkas, from the life of Joy Alukkas' grandfather then about his father and later about himself.
✨ Language is too simple and the personal touch in the narration makes it easier for the reader to connect with the life of Joy Alukkas.
✨ It also provides insights about different changes that happened in the field of business along ages.
✨ Easy to read just like a story and its inspiring at the same time.
✨ In this book we see the challenges faced by Joy Alukkas as an entrepreneur.
✨ It tells tales from Kerala streets to Dubai malls.
✨ In each page we get to know something that can inspire us in one way or the other.
✨ It also details about how much he was influenced by his father both as a human and as a business man which shaped him to be like his father.
✨ The experiences he faced as a youngster also helped him in facing the giant world of entrepreneurship.
✨ In the first chapter itself it is revealed that his siblings had zero expectations from him as a businessman.
✨ But then how he overcomes the hurdles and establishes his own name as a world famous brand name is not a magic rather its creative like a jewellery handmade by a goldsmith.
📌 If you are an aspiring entrepreneur this book will give you inspiration. It is full of life lessons that will be helpful for a reader even if you are not interested in the business world. In one word, "YES, IT IS A MUST READ!!!"
February 27, 2024
Recently I had been traveling to my hometown for my cousin's wedding, and while there, my family and I went shopping a lot. Could you imagine when I say that I discovered his book at the very same time phase with my shopping at Joy Alukkas? Oh well! That's when I chose to read it because I was so intrigued by the immensity of this empire and wanted to discover what stories exactly it held!
Spreading Joy is an autobiography with a phenomenal entrepreneurial story that will inspire aspiring entrepreneurs, irrespective of the industry they operate in
Being the youngest of his siblings, Mr. Joy's life is extremely intriguing since he starts at the lowest level of work, supporting his father and doing administrative tasks and other business-related responsibilities. The first several chapters describe how this, one of the fifteen children was raised in Thrissur, on the Keralan coast, how he inherited his father's spirit of entrepreneurship, and how he overcame many obstacles and tribulations. Later in 1986, Joy traveled to Dubai, the contemporary "city of gold," in pursuit of his own El Dorado.
As you read the book, it will take you on a journey through inspiring tales like how Alukkas was able to gain market respect by spreading awareness by verifying the purity of the gold, shading lights on numerous drives like 916, and simultaneously investing in 18 and 22-carat gold. The most amazing thing was how Joy allukas evolved from Alukkas. As many of us probably don't know, Joy Alukkas was once known as "Alukkas". He does a terrific job of explaining the transition process, but none of this was simple for him. What drove him on was his ambition for greatness and quality. Joy Alukkas stood out due to his emphasis on the originality and quality of the product and brand, as the book makes evident.
The book is easy to read and contains a wealth of insightful business advice. If someone who is not a reader takes up this book, they won't find anything problematic with it except those tactics, some technical business jargon, and some heavy financial phrases. I think everyone should read this book, no matter what background they come from. It offers an incredible amount of knowledge and advantages
Spreading Joy is an autobiography with a phenomenal entrepreneurial story that will inspire aspiring entrepreneurs, irrespective of the industry they operate in
Being the youngest of his siblings, Mr. Joy's life is extremely intriguing since he starts at the lowest level of work, supporting his father and doing administrative tasks and other business-related responsibilities. The first several chapters describe how this, one of the fifteen children was raised in Thrissur, on the Keralan coast, how he inherited his father's spirit of entrepreneurship, and how he overcame many obstacles and tribulations. Later in 1986, Joy traveled to Dubai, the contemporary "city of gold," in pursuit of his own El Dorado.
As you read the book, it will take you on a journey through inspiring tales like how Alukkas was able to gain market respect by spreading awareness by verifying the purity of the gold, shading lights on numerous drives like 916, and simultaneously investing in 18 and 22-carat gold. The most amazing thing was how Joy allukas evolved from Alukkas. As many of us probably don't know, Joy Alukkas was once known as "Alukkas". He does a terrific job of explaining the transition process, but none of this was simple for him. What drove him on was his ambition for greatness and quality. Joy Alukkas stood out due to his emphasis on the originality and quality of the product and brand, as the book makes evident.
The book is easy to read and contains a wealth of insightful business advice. If someone who is not a reader takes up this book, they won't find anything problematic with it except those tactics, some technical business jargon, and some heavy financial phrases. I think everyone should read this book, no matter what background they come from. It offers an incredible amount of knowledge and advantages
February 27, 2024
"𝑻𝒉𝒆𝒓𝒆 𝒘𝒆𝒓𝒆 𝒎𝒂𝒏𝒚 𝑨𝒍𝒖𝒌𝒌𝒂𝒔 𝒃𝒚 𝒕𝒉𝒊𝒔 𝒕𝒊𝒎𝒆, 𝒃𝒖𝒕 𝒋𝒖𝒔𝒕 𝒐𝒏𝒆 𝒏𝒂𝒎𝒆𝒅 𝑱𝒐𝒚"
.
.
🪙 𝐒𝐩𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐉𝐨𝐲 authored by Joy Alukkas with Thomas Scaria and Nidhi Jain, narrates the phenomenal account of Mr. Joy Alukkas, a remarkable pioneering magnate, who transformed the bequest of his dad's gold-based jewelry company heritage into a well-known, globally recognized company Joyalukkas.
.
🪙 Beginning with the title of the book, 'Spreading Joy' aptly captures and adages the quintessence of their firm, spreading immense joy with their intricate adornment. The story starts with Joy's ingress aboarding the retail jewelry business in the latter years of the 1950s, and unfolds amid the context of India's "gold town" Thrissur. Joy's narrative is a testament to his tenacious drive as well as unshakable persistence, with taking up the legacy of his dad's business zeal to entering the booming metropolis of Dubai in 1986. Joy faced several difficulties, besides juggling the complexities of hiring acquisition, and legal barriers, not to mention the turbulent Gulf War around 1990. Regardless of several obstacles, he showed tenacity and perseverance, revitalizing the Alukkas label plus growing its presence to 11 different nations alongside more than 160 stores.
.
🪙 Being presented with ease, this work of non-fiction explores the complexities of familial interactions. Also, the aforementioned firsthand narratives gives the yarn more element and elevates it by transcending a polished narrative on mankind. Beyond being a simple tale of commercial triumph, the novel serves as a manual for prospective proprietors, offering astute advice concerning the approaches, adaptability, and fortitude required for achievement. To be honest, I've always been in awe of what they offer, their peculiar motifs of ornaments, some exquisite products and an exceptional customer service.
.
🪙 Beyond the path of living, this piece of literature has so much wisdom to share with us. I'm sure the biography may actually help readers gain an understanding of business tycoon, their strategy and thinking methods. Overall, I find it as an incredible book for those who want to become successful entrepreneurs. Recommending it to everyone out there!
.
.
🪙 𝐒𝐩𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐉𝐨𝐲 authored by Joy Alukkas with Thomas Scaria and Nidhi Jain, narrates the phenomenal account of Mr. Joy Alukkas, a remarkable pioneering magnate, who transformed the bequest of his dad's gold-based jewelry company heritage into a well-known, globally recognized company Joyalukkas.
.
🪙 Beginning with the title of the book, 'Spreading Joy' aptly captures and adages the quintessence of their firm, spreading immense joy with their intricate adornment. The story starts with Joy's ingress aboarding the retail jewelry business in the latter years of the 1950s, and unfolds amid the context of India's "gold town" Thrissur. Joy's narrative is a testament to his tenacious drive as well as unshakable persistence, with taking up the legacy of his dad's business zeal to entering the booming metropolis of Dubai in 1986. Joy faced several difficulties, besides juggling the complexities of hiring acquisition, and legal barriers, not to mention the turbulent Gulf War around 1990. Regardless of several obstacles, he showed tenacity and perseverance, revitalizing the Alukkas label plus growing its presence to 11 different nations alongside more than 160 stores.
.
🪙 Being presented with ease, this work of non-fiction explores the complexities of familial interactions. Also, the aforementioned firsthand narratives gives the yarn more element and elevates it by transcending a polished narrative on mankind. Beyond being a simple tale of commercial triumph, the novel serves as a manual for prospective proprietors, offering astute advice concerning the approaches, adaptability, and fortitude required for achievement. To be honest, I've always been in awe of what they offer, their peculiar motifs of ornaments, some exquisite products and an exceptional customer service.
.
🪙 Beyond the path of living, this piece of literature has so much wisdom to share with us. I'm sure the biography may actually help readers gain an understanding of business tycoon, their strategy and thinking methods. Overall, I find it as an incredible book for those who want to become successful entrepreneurs. Recommending it to everyone out there!
January 26, 2024
Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller chronicles the exciting, challenging, and inspiring journey of Joy Alukkas and how he along with his team made the brand Joyalukkas one of the most popular jewellery brands. I have heard a lot of good things about them and witnessed their growth in the last few years but I was not aware of brand Joyalukkas’ journey of becoming the leader in the UAE gold market and across the world. That’s why I wanted to read this book which has recorded this journey quite beautifully.
It was in Thrissur, the gold town of India, where the family of Joy had started the jewellery business in the late 1950s. Reading about that time when there were so many restrictions and regulations was quite an experience. Joy’s childhood and early adult life shaped his entrepreneurial journey as he was an active helper to his father taking care of a lot of small and big tasks, this prepared him well for his future journey.
Joy’s decision to branch out from the family business and explore the Middle East was a risky one which could have gone wrong. But the readers would see how he managed and not only survived but also thrived and made a name for himself as well as his brand. The readers will find his experiences fascinating and inspiring and they will also get a peek into how the gold business as well as the industry operates. His challenges, struggles, triumphs, personal life, and his relationship with his family over the years have been aptly chronicled in this book.
Lastly, he shares his wisdom in the last few pages which will be of immense help to those who are or want to be entrepreneurs. He has done a fantastic job of explaining what is important and how one should strive for excellence in very few words. The book is full of interesting and inspiring anecdotes and experiences which make the book richer and more enjoyable.
Reading real-life stories of such individuals can help in understanding what works in the business world and how one should tackle the challenges and aim for excellence. If you are looking for one such inspiring story, do read this book, you will not be disappointed.
It was in Thrissur, the gold town of India, where the family of Joy had started the jewellery business in the late 1950s. Reading about that time when there were so many restrictions and regulations was quite an experience. Joy’s childhood and early adult life shaped his entrepreneurial journey as he was an active helper to his father taking care of a lot of small and big tasks, this prepared him well for his future journey.
Joy’s decision to branch out from the family business and explore the Middle East was a risky one which could have gone wrong. But the readers would see how he managed and not only survived but also thrived and made a name for himself as well as his brand. The readers will find his experiences fascinating and inspiring and they will also get a peek into how the gold business as well as the industry operates. His challenges, struggles, triumphs, personal life, and his relationship with his family over the years have been aptly chronicled in this book.
Lastly, he shares his wisdom in the last few pages which will be of immense help to those who are or want to be entrepreneurs. He has done a fantastic job of explaining what is important and how one should strive for excellence in very few words. The book is full of interesting and inspiring anecdotes and experiences which make the book richer and more enjoyable.
Reading real-life stories of such individuals can help in understanding what works in the business world and how one should tackle the challenges and aim for excellence. If you are looking for one such inspiring story, do read this book, you will not be disappointed.
February 3, 2024
Joy Alukkas is the founder and chairman of the global jewellery brand Joyalukkas . He moved to Dubai to expand his family-run jewellery business, ended up changing the way the world sees gold, and created a chain of 160 stores in India and abroad. His business includes forex exchange and the textile brand called Jolly Silks. He was on the Forbes' Billionaires list of 2023 and is considered to have revolutionized the gold industry.
The book Spreading Joy by Joy Alukkas, Nidhi Jain and Thomas Scaria is an amazing and inspiring biography of Mr. Joy himself from being a determined, hard-working young kid to one of the biggest entrepreneurs in the world. Originally from Kerala, he always had a vision to expand his family business and create a niche for himself as well as bring his household name Allukkas to the global market. How he epically changed the gold industry saw every jeweller follow his footsteps. Joy believed in learning things hands-on rather than following the conventional way of education. He started as a young boy, following his father‘s footsteps and doing errands for him, learning every form of work from his father’s umbrella business to real estate to the gold industry.
He preferred doing the difficult jobs that were challenging for him taking risks and trusting his vision strongly. Even at a young age he was determined to create an empire of his own that challenged his siblings and his competitors. He built a gold empire even though he did not know the outside world. The information he gathered and his experiences with success and failure, handling everything alone, and trusting his instinct every single time made him one of the favourite jewellers of all time.
He will always remain as the most influential visionary and an absolute legacy to every young person who wants to achieve their dreams. This book is a must-read for everyone who needs to believe in himself and have a vision for the future. This book should be a textbook for every young mind and make them realize the valuable lesson it teaches about never giving up, willingness to learn, being fair, and managing finances wisely.
The book Spreading Joy by Joy Alukkas, Nidhi Jain and Thomas Scaria is an amazing and inspiring biography of Mr. Joy himself from being a determined, hard-working young kid to one of the biggest entrepreneurs in the world. Originally from Kerala, he always had a vision to expand his family business and create a niche for himself as well as bring his household name Allukkas to the global market. How he epically changed the gold industry saw every jeweller follow his footsteps. Joy believed in learning things hands-on rather than following the conventional way of education. He started as a young boy, following his father‘s footsteps and doing errands for him, learning every form of work from his father’s umbrella business to real estate to the gold industry.
He preferred doing the difficult jobs that were challenging for him taking risks and trusting his vision strongly. Even at a young age he was determined to create an empire of his own that challenged his siblings and his competitors. He built a gold empire even though he did not know the outside world. The information he gathered and his experiences with success and failure, handling everything alone, and trusting his instinct every single time made him one of the favourite jewellers of all time.
He will always remain as the most influential visionary and an absolute legacy to every young person who wants to achieve their dreams. This book is a must-read for everyone who needs to believe in himself and have a vision for the future. This book should be a textbook for every young mind and make them realize the valuable lesson it teaches about never giving up, willingness to learn, being fair, and managing finances wisely.
January 16, 2024
Coming across this book was completely coincident. I was scrolling Amazon searching for motivational and inspirational reads and then I saw the man on the cover and I felt like I've seen him somewhere. After few minutes of scratching head I remembered that he is the same man whom I've seen in television advertisement many a times. Then my curiosity lead me to read this book. Here's my review about this book and I hope it will help you.
"Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller" by Joy Alukkas, Nidhi Jain, and Thomas Scaria is a captivating and insightful book that delves into the fascinating journey of Joyalukkas, a renowned jewelry brand. This book provides a detailed account of the brand's rise to success, highlighting the key values, strategies, and innovations that propelled it to become a global favorite.
The authors skillfully weave together personal anecdotes, behind-the-scenes stories, and interviews with key individuals, offering readers a glimpse into the inner workings and the challenges faced by the brand. Beautiful pictures of his entire journey from issuing a licence to advertising in Rolls Royce campaigns, from very first Visa stamp on his passport to setting World record and getting recognition from Limca Book of Records are inside of this book which tells us what a person's sheer will can make him achieve.
The book emphasizes the brand's core values of trust, transparency, and superior craftsmanship. It highlights the importance of creating memorable experiences for customers and nurturing a strong connection with them. Throughout the pages, important lines such as
"Our customers are our true treasures" and "We believe in spreading joy through every jewel" serve as motivating mantras for the brand's success.
"Spreading Joy" is not just a book about the jewelry industry but also a testament to the power of passion, hard work, and dedication in building a global empire. This is a must-read for entrepreneurs, business enthusiasts, and jewelry aficionados alike.
"Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller" by Joy Alukkas, Nidhi Jain, and Thomas Scaria is a captivating and insightful book that delves into the fascinating journey of Joyalukkas, a renowned jewelry brand. This book provides a detailed account of the brand's rise to success, highlighting the key values, strategies, and innovations that propelled it to become a global favorite.
The authors skillfully weave together personal anecdotes, behind-the-scenes stories, and interviews with key individuals, offering readers a glimpse into the inner workings and the challenges faced by the brand. Beautiful pictures of his entire journey from issuing a licence to advertising in Rolls Royce campaigns, from very first Visa stamp on his passport to setting World record and getting recognition from Limca Book of Records are inside of this book which tells us what a person's sheer will can make him achieve.
The book emphasizes the brand's core values of trust, transparency, and superior craftsmanship. It highlights the importance of creating memorable experiences for customers and nurturing a strong connection with them. Throughout the pages, important lines such as
"Our customers are our true treasures" and "We believe in spreading joy through every jewel" serve as motivating mantras for the brand's success.
"Spreading Joy" is not just a book about the jewelry industry but also a testament to the power of passion, hard work, and dedication in building a global empire. This is a must-read for entrepreneurs, business enthusiasts, and jewelry aficionados alike.
January 19, 2024
"Spreading Joy" by Joy Alukkas is not just a book about jewelry; it's a captivating memoir that takes readers on an intimate journey through the life and business experiences of the renowned jeweler himself. Alukkas opens up about his personal and professional highs and lows, creating a narrative that feels more like a conversation with a wise friend than a traditional business book. I rate it 🌟🌟🌟🌟🌟/5.
The author's passion for his craft and his commitment to bringing joy to people's lives through jewelry shine through every page. Alukkas seamlessly blends his personal anecdotes with insightful business reflections, making the book both relatable and informative. As he narrates the challenges he faced in building his empire, readers gain a profound understanding of the resilience required in the entrepreneurial world.
One of the book's strengths lies in Alukkas' ability to humanize the business of jewelry. He goes beyond the glittering exterior of precious metals and gemstones, sharing the stories behind each creation. This approach not only adds a personal touch to the narrative but also underscores the emotional connection that jewelry can have in people's lives.
"Spreading Joy" is more than a success story; it's a guide for aspiring entrepreneurs and a source of inspiration for anyone facing challenges in their endeavors. Alukkas generously shares the lessons he learned along the way, emphasizing the importance of customer satisfaction, integrity, and the relentless pursuit of one's passion.
It is a testament to the fact that business, even in the glamorous world of jewelry, is ultimately about people. Alukkas invites readers to embrace the joyous moments in both their personal and professional lives, making this book not just a memoir of a successful entrepreneur but a celebration of the human spirit. It's absolutely impactful and inspirational.
#india ia
#quotes
#trending
#motivation
#inspiration
#instagram
#bookstagram
#book
#reading
#writer
#booklover
#booktoread
#bookstagrammer
The author's passion for his craft and his commitment to bringing joy to people's lives through jewelry shine through every page. Alukkas seamlessly blends his personal anecdotes with insightful business reflections, making the book both relatable and informative. As he narrates the challenges he faced in building his empire, readers gain a profound understanding of the resilience required in the entrepreneurial world.
One of the book's strengths lies in Alukkas' ability to humanize the business of jewelry. He goes beyond the glittering exterior of precious metals and gemstones, sharing the stories behind each creation. This approach not only adds a personal touch to the narrative but also underscores the emotional connection that jewelry can have in people's lives.
"Spreading Joy" is more than a success story; it's a guide for aspiring entrepreneurs and a source of inspiration for anyone facing challenges in their endeavors. Alukkas generously shares the lessons he learned along the way, emphasizing the importance of customer satisfaction, integrity, and the relentless pursuit of one's passion.
It is a testament to the fact that business, even in the glamorous world of jewelry, is ultimately about people. Alukkas invites readers to embrace the joyous moments in both their personal and professional lives, making this book not just a memoir of a successful entrepreneur but a celebration of the human spirit. It's absolutely impactful and inspirational.
#india ia
#quotes
#trending
#motivation
#inspiration
#bookstagram
#book
#reading
#writer
#booklover
#booktoread
#bookstagrammer
December 17, 2024
Joy Alukkas , a renounced name in jewellery industry. A family with well to do background in India how they shift base to Dubai and started a business and it's journey.
There story background and siblings and how the siblings didn't think of Joy alukkas as a businessman first and didn't think he has calibre to be holding a business for long time.
How he went to Dubai and shifted his base as he start a chain with name Alukkas and didn't go for partnership with any siblings and started the business. He is talking about era, when Indira Gandhi died and time when Gulf war started after Kuwait invasion by Iraq and how he thought that he might not able to handle the business but time turn and he started again and when family tragedy strikes he was left with no assets left in India and he shifted back to Dubai and gain new heights in business and set his family base and change the name from just Alukkas to Joy Alukkas and after he had a fortune at bay he let family enter in business and he move towards philanthropy works as his father Does at his time and dream off during his last year . They set up a cancer research hospital for community. There IPO brings them good money and they started another venture under alukkas names.
The account show the Role of family and parents and there story is nothing less than a star in making. And interesting things that whoever from India is underestimated by Rolls-Royce have to change the policy of there company when they took revenge from them .
The life of Joy alukkas also get a hit when his plane crashed in Bangalore due to glitch in the engine and he thinks himself fortunate that he got saved from the tragedy and take life seriously and think of it as precious gift.
In my opinion this book doesn't really do justice with person character as whole as there are gaps in between anecdotes but written with periodic form and how they became the favourite jeweller is must read for those who want to achieve something in fashion industry and especially in jewellery art and design
There story background and siblings and how the siblings didn't think of Joy alukkas as a businessman first and didn't think he has calibre to be holding a business for long time.
How he went to Dubai and shifted his base as he start a chain with name Alukkas and didn't go for partnership with any siblings and started the business. He is talking about era, when Indira Gandhi died and time when Gulf war started after Kuwait invasion by Iraq and how he thought that he might not able to handle the business but time turn and he started again and when family tragedy strikes he was left with no assets left in India and he shifted back to Dubai and gain new heights in business and set his family base and change the name from just Alukkas to Joy Alukkas and after he had a fortune at bay he let family enter in business and he move towards philanthropy works as his father Does at his time and dream off during his last year . They set up a cancer research hospital for community. There IPO brings them good money and they started another venture under alukkas names.
The account show the Role of family and parents and there story is nothing less than a star in making. And interesting things that whoever from India is underestimated by Rolls-Royce have to change the policy of there company when they took revenge from them .
The life of Joy alukkas also get a hit when his plane crashed in Bangalore due to glitch in the engine and he thinks himself fortunate that he got saved from the tragedy and take life seriously and think of it as precious gift.
In my opinion this book doesn't really do justice with person character as whole as there are gaps in between anecdotes but written with periodic form and how they became the favourite jeweller is must read for those who want to achieve something in fashion industry and especially in jewellery art and design
February 19, 2024
Full review on my blog:
https://blog.medhaapps.com/2024/02/bo...
Spreading Joy is biography of one of the World’s most favorite jeweller, Joy Alukkas. Hailing from Thrissur in Kerala, born as one of the fifteen children of Puthussery Alukka Joseph Varghese, Joy was never considered the one who will inherit his father’s business sense. The book traces his journey from this small town to Dubai and beyond, as his business spanned multiple countries across decades, while facing cultural and language barriers, and how he built a global chain of over 160 stores in 11 countries.
The book starts from the time Joy was a kid, reiterating how the family values and discipline taught by his parents helped shape his adult life. Joy started working in his family’s jewellery store, but dreamed of creating something bigger. Joy did not just grow his business; he transformed the gold retail landscape. He introduced innovations like karatmeters, transparent billing software, and fixed gold pricing, fostering trust and customer satisfaction.
Joyalukkas’ success extends beyond gold. The brand embraces diverse businesses like forex exchange (Joyalukkas Exchange) and textiles (Jolly Silks), highlighting Joy’s ambitious spirit and diversification strategy. The book’s title reflects Joy’s core belief — business is not just about profit, but creating happiness for stakeholders: customers, employees, and communities. His philanthropic initiatives exemplify this philosophy. The book highlights Joy’s philanthropic endeavors and commitment to social responsibility.
Overall, Spreading Joy is an inspiring story of an individual’s vision, determination, and impact on the global jewellery industry. The book offers valuable insights for anyone interested in business, leadership, and creating a positive impact on the world.
https://blog.medhaapps.com/2024/02/bo...
Spreading Joy is biography of one of the World’s most favorite jeweller, Joy Alukkas. Hailing from Thrissur in Kerala, born as one of the fifteen children of Puthussery Alukka Joseph Varghese, Joy was never considered the one who will inherit his father’s business sense. The book traces his journey from this small town to Dubai and beyond, as his business spanned multiple countries across decades, while facing cultural and language barriers, and how he built a global chain of over 160 stores in 11 countries.
The book starts from the time Joy was a kid, reiterating how the family values and discipline taught by his parents helped shape his adult life. Joy started working in his family’s jewellery store, but dreamed of creating something bigger. Joy did not just grow his business; he transformed the gold retail landscape. He introduced innovations like karatmeters, transparent billing software, and fixed gold pricing, fostering trust and customer satisfaction.
Joyalukkas’ success extends beyond gold. The brand embraces diverse businesses like forex exchange (Joyalukkas Exchange) and textiles (Jolly Silks), highlighting Joy’s ambitious spirit and diversification strategy. The book’s title reflects Joy’s core belief — business is not just about profit, but creating happiness for stakeholders: customers, employees, and communities. His philanthropic initiatives exemplify this philosophy. The book highlights Joy’s philanthropic endeavors and commitment to social responsibility.
Overall, Spreading Joy is an inspiring story of an individual’s vision, determination, and impact on the global jewellery industry. The book offers valuable insights for anyone interested in business, leadership, and creating a positive impact on the world.
February 20, 2024
Who doesn't know the name of Joyalukkas in the jewelry industry. But what made just a name, a world renowned brand? Thrissur, on the coast of Kerala, is known as India’s 'Gold town'. It was here that Puthussery Alukka Joseph Varghese moved into jewelry retail from his umbrella business in the late 1950s. One of his fifteen children, Joy Alukkas, seemed to have inherited his father's entrepreneurial spirit. His innate leadership and perseverance contributed to his long standing vision and made a brand that persisted throughout the test of time. 'Spreading Joy' is a thrilling account of his unremarkable entrepreneurial journey that can inspire budding entrepreneurs and businessmen, irrespective of the industry they operate in.
'Spreading Joy' is a nonfiction, autobiography that memorialized the life of one of the eminent personalities of jewelry industry. Not only did the brand strike a chord of familiarity but also the story has the potential to inspire the mass. The one note that touched my heart is that sometimes unassuming people achieve unimaginable feats. People do great things when you've expected least from them. This book is a testament to this theory and it resonated with me. The journey of Mr. Alukkas is nothing short of a thrilling story. Despite so many hurdles he passed the test of time and stands as an epitome of resilience. This book mirrors the same emotions and lays down a beautiful portrait of his life, all along providing ample amount of information and knowledge.
The narrative is arresting, it starts with a bit of humour sprinkled here and there. Although the writing is simple, it is enriched with vocabulary. I liked how streamlined the entire narrative felt, it slowly builds up the story. In one liner it was a highly engaging and satisfying read for me with loads of knowledge to gain from. Recommended to all.
'Spreading Joy' is a nonfiction, autobiography that memorialized the life of one of the eminent personalities of jewelry industry. Not only did the brand strike a chord of familiarity but also the story has the potential to inspire the mass. The one note that touched my heart is that sometimes unassuming people achieve unimaginable feats. People do great things when you've expected least from them. This book is a testament to this theory and it resonated with me. The journey of Mr. Alukkas is nothing short of a thrilling story. Despite so many hurdles he passed the test of time and stands as an epitome of resilience. This book mirrors the same emotions and lays down a beautiful portrait of his life, all along providing ample amount of information and knowledge.
The narrative is arresting, it starts with a bit of humour sprinkled here and there. Although the writing is simple, it is enriched with vocabulary. I liked how streamlined the entire narrative felt, it slowly builds up the story. In one liner it was a highly engaging and satisfying read for me with loads of knowledge to gain from. Recommended to all.
March 16, 2024
Must Read Book-
The book "Spreading Joy" by Joy Alukkas is a captivating memoir that tells the inspiring story of how Joy Alukkas became the world's favorite jeweler. As someone who has a cherished memory connected to the Joyalukkas brand, I was immediately drawn to this book.
The story begins with Mr. Alukkas's family moving to Thrissur for better opportunities, where they entered the jewelry industry. Despite facing many challenges and being overlooked for important work, Mr. Alukkas learned valuable lessons from small experiences and never gave up.
His entrepreneurial journey took off when he moved to the Gulf with little language skills, contacts, or funds. Despite these obstacles, he worked tirelessly, focusing on his customers and building a successful empire in the UAE and India.
"Spreading Joy" provides valuable insights into Mr. Alukkas's business skills, strategies, and marketing ideas, which can benefit aspiring entrepreneurs. The book offers a glimpse into the mind of a successful entrepreneur, showcasing his deep understanding of business.
Additionally, the book touches on his family's experiences, including the close bond among siblings and the challenges of property division. Despite these hurdles, Mr. Alukkas remained resilient, inspiring others to pursue their dreams with dedication and determination.
In conclusion, "Spreading Joy" is a compelling and informative account of Mr. Alukkas's path to success. His story highlights the power of perseverance, hard work, and determination, essential qualities for any entrepreneur. The book is a testament to his leadership skills and provides valuable insights into running a thriving business. "Spreading Joy" is an inspiring read that underscores the importance of resilience, dedication, and hard work in achieving one's dreams.
The book "Spreading Joy" by Joy Alukkas is a captivating memoir that tells the inspiring story of how Joy Alukkas became the world's favorite jeweler. As someone who has a cherished memory connected to the Joyalukkas brand, I was immediately drawn to this book.
The story begins with Mr. Alukkas's family moving to Thrissur for better opportunities, where they entered the jewelry industry. Despite facing many challenges and being overlooked for important work, Mr. Alukkas learned valuable lessons from small experiences and never gave up.
His entrepreneurial journey took off when he moved to the Gulf with little language skills, contacts, or funds. Despite these obstacles, he worked tirelessly, focusing on his customers and building a successful empire in the UAE and India.
"Spreading Joy" provides valuable insights into Mr. Alukkas's business skills, strategies, and marketing ideas, which can benefit aspiring entrepreneurs. The book offers a glimpse into the mind of a successful entrepreneur, showcasing his deep understanding of business.
Additionally, the book touches on his family's experiences, including the close bond among siblings and the challenges of property division. Despite these hurdles, Mr. Alukkas remained resilient, inspiring others to pursue their dreams with dedication and determination.
In conclusion, "Spreading Joy" is a compelling and informative account of Mr. Alukkas's path to success. His story highlights the power of perseverance, hard work, and determination, essential qualities for any entrepreneur. The book is a testament to his leadership skills and provides valuable insights into running a thriving business. "Spreading Joy" is an inspiring read that underscores the importance of resilience, dedication, and hard work in achieving one's dreams.
January 21, 2024
Book:- Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller
Author:- Joy Alukkas With Thomas Sgaria & Nidhi Jain
Genre:- Autobiography
Language:- English
Format:- Hardcover
Page:- 242
Rating:- ⭐⭐⭐⭐⭐
“Spreading Joy” is an inspiring autobiography of Joy Alukkas, the founder and chairman of Joyalukkas Jewellery. It tells the story of a small-town boy from Thrissur, Kerala who had big dreams and worked hard to achieve them. From his early days working with his father to the challenges he faced in building his jewellery empire, author’s journey is one of passion, persistence, and diligence. Despite facing doubts and challenges from his family and competitors, he was able to take his business global and modernize the Indian jewellery retail industry on a global scale.
The book is a testament to the enduring values of commitment, hard work, passion, and perseverance. It is highly recommended for young people and aspiring entrepreneurs who can learn valuable lessons from author’s journey. As you read this book, you will gain wisdom and understanding of the entire jewellery business in a nutshell. Joy Alukkas’ story is truly an inspiration for anyone chasing their dreams and not giving up in the face of adversities.
This book is not only a testament to author's success but also serves as a valuable resource for aspiring entrepreneurs in any industry. It offers practical advice, lessons learned, and an unwavering belief in the power of hard work and dedication.
Overall, "Spreading Joy" is a must-read for anyone looking for inspiration and guidance on their entrepreneurial journey. Joy Alukkas's story is proof that with passion and perseverance, anything is possible.
Author:- Joy Alukkas With Thomas Sgaria & Nidhi Jain
Genre:- Autobiography
Language:- English
Format:- Hardcover
Page:- 242
Rating:- ⭐⭐⭐⭐⭐
“Spreading Joy” is an inspiring autobiography of Joy Alukkas, the founder and chairman of Joyalukkas Jewellery. It tells the story of a small-town boy from Thrissur, Kerala who had big dreams and worked hard to achieve them. From his early days working with his father to the challenges he faced in building his jewellery empire, author’s journey is one of passion, persistence, and diligence. Despite facing doubts and challenges from his family and competitors, he was able to take his business global and modernize the Indian jewellery retail industry on a global scale.
The book is a testament to the enduring values of commitment, hard work, passion, and perseverance. It is highly recommended for young people and aspiring entrepreneurs who can learn valuable lessons from author’s journey. As you read this book, you will gain wisdom and understanding of the entire jewellery business in a nutshell. Joy Alukkas’ story is truly an inspiration for anyone chasing their dreams and not giving up in the face of adversities.
This book is not only a testament to author's success but also serves as a valuable resource for aspiring entrepreneurs in any industry. It offers practical advice, lessons learned, and an unwavering belief in the power of hard work and dedication.
Overall, "Spreading Joy" is a must-read for anyone looking for inspiration and guidance on their entrepreneurial journey. Joy Alukkas's story is proof that with passion and perseverance, anything is possible.
January 22, 2024
"Spreading Joy" is a biography of Joy Alukkas, the chairman and managing director of Joy Alukkas. He was born on 29 October 1956 and was the 5th child out of 15 children. His family's signature business was a jewelry store. All his brothers worked in the jewelry store, while his main work was outside the store, such as meeting with goldsmiths and gold sellers. When his brothers decided to open stores outside of India, Joy chose to work on this project. After two years of hard work, he opened the first store in Abu Dhabi on 1 January 1988. After the first store, he decided to open more stores and eventually achieved his dreams. However, after living in a foreign country, he wanted to return to India and expand his business there. As of now, he has more than 100 showrooms in India and 30 showrooms outside of India.
AWARDS AND ACHIEVEMENT:-
✨ Alukkas Jewellery LLC, became the first jeweller in the Middle East to obtain ISO 9001: 2000 certification in 2004.
✨ March 2011, the Limca Book of Records declared Joyalukkas,T. Nagar, as the largest gold jewellery showroom in the world.
✨ 'Best Regional Structured Trade Finance Solution at the 2016 Asset Asian Awards (AAA) in Hongkong.
✨ Richest Jeweller in India Forbes List of India's Richest 2023.
My thoughts:-
I read a biography in school because of the syllabus demand. This is the first time I've read a biography with a business touch. I learned many things from his life journey, and it made me think about how much determination and willpower are needed to achieve your dreams. I had not known much about how business works, but after reading this, I am sure of how difficult it is to establish any business and then maintain and expand that business.
AWARDS AND ACHIEVEMENT:-
✨ Alukkas Jewellery LLC, became the first jeweller in the Middle East to obtain ISO 9001: 2000 certification in 2004.
✨ March 2011, the Limca Book of Records declared Joyalukkas,T. Nagar, as the largest gold jewellery showroom in the world.
✨ 'Best Regional Structured Trade Finance Solution at the 2016 Asset Asian Awards (AAA) in Hongkong.
✨ Richest Jeweller in India Forbes List of India's Richest 2023.
My thoughts:-
I read a biography in school because of the syllabus demand. This is the first time I've read a biography with a business touch. I learned many things from his life journey, and it made me think about how much determination and willpower are needed to achieve your dreams. I had not known much about how business works, but after reading this, I am sure of how difficult it is to establish any business and then maintain and expand that business.
February 3, 2024
Joyalukkas has been a name which I heard growing up, also coming from the temple city, Madurai I have always been astonished by the jewellary display at this shop back when we used to stroll though the streets of Madurai.
"Spreading Joy" accounts for Joy Alukkas's journey from a small-town boy in Thrissur, Kerala, to a globally recognised entrepreneur in the jewellery industry. This autobiography is not just a business success story; it's a narrative of rich cultural nuances, family dynamics, and personal resilience.
The authors, Joy Alukkas, Thomas Scaria, and Nidhi Jain, have skillfully woven a tale that is both informative and emotionally engaging. Alukkas's early experiences, including their early childhood days at Thrissur and his initial forays into the jewellery business, set the stage for a story of ambition, perseverance, and innovation.
What stands out in the book is the honest portrayal of the challenges faced by Alukkas, particularly during his initial days in the Gulf. His struggles with language barriers, financial constraints, and the competitive business environment offer a realistic look at the obstacles faced by entrepreneurs. This left me astonished and also thought-provoking.
The book excels in detailing the Alukkas's business strategies and his deep understanding of the jewellery industry. However, the memoir is not just a business manual. It delves into personal aspects of Alukkas's life, including the bond the family shared and the challenges they faced. The inclusion of photographs and personal moments makes the story more intimate and engaging.
This is a highly recommended read, not just for those interested in business or entrepreneurship but for anyone seeking a story of determination, hard work, and the pursuit of dreams.
"Spreading Joy" accounts for Joy Alukkas's journey from a small-town boy in Thrissur, Kerala, to a globally recognised entrepreneur in the jewellery industry. This autobiography is not just a business success story; it's a narrative of rich cultural nuances, family dynamics, and personal resilience.
The authors, Joy Alukkas, Thomas Scaria, and Nidhi Jain, have skillfully woven a tale that is both informative and emotionally engaging. Alukkas's early experiences, including their early childhood days at Thrissur and his initial forays into the jewellery business, set the stage for a story of ambition, perseverance, and innovation.
What stands out in the book is the honest portrayal of the challenges faced by Alukkas, particularly during his initial days in the Gulf. His struggles with language barriers, financial constraints, and the competitive business environment offer a realistic look at the obstacles faced by entrepreneurs. This left me astonished and also thought-provoking.
The book excels in detailing the Alukkas's business strategies and his deep understanding of the jewellery industry. However, the memoir is not just a business manual. It delves into personal aspects of Alukkas's life, including the bond the family shared and the challenges they faced. The inclusion of photographs and personal moments makes the story more intimate and engaging.
This is a highly recommended read, not just for those interested in business or entrepreneurship but for anyone seeking a story of determination, hard work, and the pursuit of dreams.
February 19, 2024
"Spreading Joy: How Joyalukkas became the world's favourite jeweller" is a captivating book written by Joy Alukkas, and Coauthors Thomas Scaria and Nidhi Jain, that not only delves into the entrepreneurial journey of Joyalukkas but also sheds light on the intricacies of the jewellery industry. The book chronicles the remarkable success story of Joyalukkas, from its humble beginnings to becoming a global jewellery powerhouse.
Joy Alukkas was born in 1956 and he was eleventh among the fifteen siblings. At that time, his father Puthussery Alukkas Joseph Varghese started their first jewellery store in Thrissur, Kerala. The book traces Joy's entrepreneurial spirit and determination, starting from his humble beginnings in Thrissur to his expansion into the Gulf region and eventually, to eleven countries with over 160 outlets.
The book beautifully captures the challenges and triumphs faced by Joy Alukkas as he navigated through the complexities of the jewellery retail business. He emphasizes the importance of listening to the needs of customers and constantly innovating to meet those needs. He maintains strict discipline in both his personal and business life, and that's one of the important reasons for his success.
The writing style of the book is engaging and accessible, making it easy for readers to connect with the story and the lessons being shared. Additionally, the inclusion of numerous photographs adds an extra layer of depth and insight into the world of Joy Alukkas. Overall, "Spreading Joy" is a compelling read that not only offers insights into the jewellery retail business but also serves as an inspiring tale of perseverance, innovation and dedication💛😍
Joy Alukkas was born in 1956 and he was eleventh among the fifteen siblings. At that time, his father Puthussery Alukkas Joseph Varghese started their first jewellery store in Thrissur, Kerala. The book traces Joy's entrepreneurial spirit and determination, starting from his humble beginnings in Thrissur to his expansion into the Gulf region and eventually, to eleven countries with over 160 outlets.
The book beautifully captures the challenges and triumphs faced by Joy Alukkas as he navigated through the complexities of the jewellery retail business. He emphasizes the importance of listening to the needs of customers and constantly innovating to meet those needs. He maintains strict discipline in both his personal and business life, and that's one of the important reasons for his success.
The writing style of the book is engaging and accessible, making it easy for readers to connect with the story and the lessons being shared. Additionally, the inclusion of numerous photographs adds an extra layer of depth and insight into the world of Joy Alukkas. Overall, "Spreading Joy" is a compelling read that not only offers insights into the jewellery retail business but also serves as an inspiring tale of perseverance, innovation and dedication💛😍
February 21, 2024
Book - Spreading Joy : How Joyalukkas Became the World's Favoúrite Jeweller
When I first came to know about this book, I was really excited to read it and soon, I grabbed a copy. Though, I am not someone who usually read non-fiction but this book was exceptional. I had heard a lot about Joy Alukkas, founder and chairman of the eponymous global retail brand Joyalukkas Jewellery. And this book is just perfect to know the story of such a great personality.
This book beautifully narrates the story of a boy from Thrissur, who encountered several obstacles in his path, but always tried to come back more strong. With his determination and valueable lessons learnt throughout his life, he became one of most known personality in the jewellery industry. He is credited with modernizing the Indian jewellery retail business globally. He was a leader with a rare combinations of genius, passion and hunger to be the best, that made him world's favourite jeweller. His inventive, imaginative and bold in his reasoning qualities have made him an one of the living legend in jewellery industry. He is a man with high zest for learning since his childhood. Throughout the years, his hardwork, discipline, ambition, intuition, capacity to learn and think out of the box made him a customer's favourite and trustworthy jeweller.
Overall, the book was quite a masterpiece of it's own. I loved the way it narrated the story in such a simple way, with valueable insights into the life of Joy and the Joyalukkas groups. The photographs added a special touch to the book. The language used is simple. Highly recommended.
When I first came to know about this book, I was really excited to read it and soon, I grabbed a copy. Though, I am not someone who usually read non-fiction but this book was exceptional. I had heard a lot about Joy Alukkas, founder and chairman of the eponymous global retail brand Joyalukkas Jewellery. And this book is just perfect to know the story of such a great personality.
This book beautifully narrates the story of a boy from Thrissur, who encountered several obstacles in his path, but always tried to come back more strong. With his determination and valueable lessons learnt throughout his life, he became one of most known personality in the jewellery industry. He is credited with modernizing the Indian jewellery retail business globally. He was a leader with a rare combinations of genius, passion and hunger to be the best, that made him world's favourite jeweller. His inventive, imaginative and bold in his reasoning qualities have made him an one of the living legend in jewellery industry. He is a man with high zest for learning since his childhood. Throughout the years, his hardwork, discipline, ambition, intuition, capacity to learn and think out of the box made him a customer's favourite and trustworthy jeweller.
Overall, the book was quite a masterpiece of it's own. I loved the way it narrated the story in such a simple way, with valueable insights into the life of Joy and the Joyalukkas groups. The photographs added a special touch to the book. The language used is simple. Highly recommended.
February 28, 2024
Do you know that Thrissur, on the coast of Kerala, is known as India’s ‘gold town’?
This is where Puthussery Alukka was. In the late 1950s, Joseph Varghese transitioned from his umbrella company into the retail jewellery industry. Joy Alukkas, one of his fifteen children, appeared to have inherited her father's passion for entrepreneurship. In 1986, Joy travelled to Dubai, the contemporary "city of gold," in pursuit of his own El Dorado.
In addition to capturing an incredible business tale, Spreading Joy offers unique insights into a largely disorganised and fragmented market. No matter what field they work in, aspiring business owners will find this book to be quite helpful as they create their ideal companies.
What I learned from this book -
. This book gives a great insight into entrepreneurial skills to the readers.
. Many of us love to wear jewellery but have a little bit of knowledge about this business this book gives great insight regarding this.
. An autobiography or biography is always full of inspiration, motivation and life lessons.
. The book teaches us an important lesson that no matter what other says believe in yourself and by hard work and dedication you can achieve a lot.
My take on the book -
I always loved reading biographies or autobiographies because of this reason I picked up this book.
Talking honestly I am not interested in 'business' because many times while reading I feel lost but this book is one of those books that taught me a lot so those who are interested in business or entrepreneurship can pick up this book.
Keep Reading!
This is where Puthussery Alukka was. In the late 1950s, Joseph Varghese transitioned from his umbrella company into the retail jewellery industry. Joy Alukkas, one of his fifteen children, appeared to have inherited her father's passion for entrepreneurship. In 1986, Joy travelled to Dubai, the contemporary "city of gold," in pursuit of his own El Dorado.
In addition to capturing an incredible business tale, Spreading Joy offers unique insights into a largely disorganised and fragmented market. No matter what field they work in, aspiring business owners will find this book to be quite helpful as they create their ideal companies.
What I learned from this book -
. This book gives a great insight into entrepreneurial skills to the readers.
. Many of us love to wear jewellery but have a little bit of knowledge about this business this book gives great insight regarding this.
. An autobiography or biography is always full of inspiration, motivation and life lessons.
. The book teaches us an important lesson that no matter what other says believe in yourself and by hard work and dedication you can achieve a lot.
My take on the book -
I always loved reading biographies or autobiographies because of this reason I picked up this book.
Talking honestly I am not interested in 'business' because many times while reading I feel lost but this book is one of those books that taught me a lot so those who are interested in business or entrepreneurship can pick up this book.
Keep Reading!
March 17, 2024
Typically I am not an autobiography reader, one of my friends recommended that I read some of the most well-known people's autobiographies. Thus, "Spreading Joy" by Joy Alukkas with Thomas Scaria and Nidhi Jain caught my attention.
His connection with his parents and siblings is a masterpiece of commitment, duty, responsibility, and solemnity. The story of this book is a human journey rather than one about jewelry, policy, or anything else. Little Joy Alukkas, who grew up in Thrissur on the Keralan coast, was looked down upon yet went on to become "THE WORLD'S FAVORITE JEWELER," a prosperous businessman.
The novel begins with Joy and his family in their very early years and follows them as they travel through some of their most amazing, surprising, and life-changing experiences. The most important lesson I took away from this book is to always be on the lookout for prospects. Even your greatest setback can become your greatest opportunity. Joy's life served as a real illustration of it.
Later in the novel, it becomes clear how Joy overcome a number of obstacles to get to where Alukkas is today. From UAE to Thrissur, he demonstrated leadership abilities. The jewelry company of Joy Alukkas is discussed in more detail in the eleventh chapter's Prelude to an IPO section. It outlines his goals and plans for being the biggest jewelry merchant in the world.
My favorite character in the book was the one that his father, whom he named Appan, represented. You'll laugh at a lot of other incidents in Joy's life, such as the time he set fire to tables and chairs in Kashmir to provide warmth. Thus, the book offers a great deal. Definitely worth reading.
His connection with his parents and siblings is a masterpiece of commitment, duty, responsibility, and solemnity. The story of this book is a human journey rather than one about jewelry, policy, or anything else. Little Joy Alukkas, who grew up in Thrissur on the Keralan coast, was looked down upon yet went on to become "THE WORLD'S FAVORITE JEWELER," a prosperous businessman.
The novel begins with Joy and his family in their very early years and follows them as they travel through some of their most amazing, surprising, and life-changing experiences. The most important lesson I took away from this book is to always be on the lookout for prospects. Even your greatest setback can become your greatest opportunity. Joy's life served as a real illustration of it.
Later in the novel, it becomes clear how Joy overcome a number of obstacles to get to where Alukkas is today. From UAE to Thrissur, he demonstrated leadership abilities. The jewelry company of Joy Alukkas is discussed in more detail in the eleventh chapter's Prelude to an IPO section. It outlines his goals and plans for being the biggest jewelry merchant in the world.
My favorite character in the book was the one that his father, whom he named Appan, represented. You'll laugh at a lot of other incidents in Joy's life, such as the time he set fire to tables and chairs in Kashmir to provide warmth. Thus, the book offers a great deal. Definitely worth reading.
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