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Define Yourself: When Passion, Purpose and Business Collide
“What a read! A warts-and-all depiction of the amazing journey of the KX brand.”
Melanie Gleeson, Founder & CEO, Endota Spa
What happens when passion, purpose and business collide?
A global fitness franchise is born.
After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn’t come to those who aren’t willing to sweat.
Define Yourself is a dynamic journey through the history of KX Pilates that will show
How a simple idea can become a BIG businessWhy KX became an unstoppable force in the fitness industryThe value of travel and seeing the worldThe ins and outs of franchising as both a franchisor and franchiseeWhat it really takes to succeed in business and in lifeKX’s purpose is “We change lives for the better.”
Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.
“Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow.”
Jack Delosa, Founder, The Entourage
Melanie Gleeson, Founder & CEO, Endota Spa
What happens when passion, purpose and business collide?
A global fitness franchise is born.
After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn’t come to those who aren’t willing to sweat.
Define Yourself is a dynamic journey through the history of KX Pilates that will show
How a simple idea can become a BIG businessWhy KX became an unstoppable force in the fitness industryThe value of travel and seeing the worldThe ins and outs of franchising as both a franchisor and franchiseeWhat it really takes to succeed in business and in lifeKX’s purpose is “We change lives for the better.”
Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.
“Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow.”
Jack Delosa, Founder, The Entourage
264 pages, Kindle Edition
Published October 4, 2023
About the author
Aaron Smith
213 books22 followersLibrarian note:
There is more than one author in the Goodreads database with this name.
This profile may contain books from multiple authors of this name.
There is more than one author in the Goodreads database with this name.
This profile may contain books from multiple authors of this name.
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Displaying 1 of 1 review
January 27, 2024
Honest and inspirational
Thanks for being so open and honest Aaron. I loved your book. There’s no doubt that you brought dynamic reformer to Australia and developed the market into what it is today. People outside the KX franchise owe you just as much as your franchise partners do. Highly recommend this to anyone who is interested in fitness, business, Pilates or entrepreneurship.
Thanks for being so open and honest Aaron. I loved your book. There’s no doubt that you brought dynamic reformer to Australia and developed the market into what it is today. People outside the KX franchise owe you just as much as your franchise partners do. Highly recommend this to anyone who is interested in fitness, business, Pilates or entrepreneurship.
Displaying 1 of 1 review