Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you’ll learn to redefine the saying, "time is money".
Learn how
CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming itSLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckersKICK YOUR SOCIAL MEDIA ADDICTION—and combat time consumptionSTOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tacticsACHIEVE MAXIMUM PRODUCTIVITY with Psycho-CyberneticsTHE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against themBecome successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINETHE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10!FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!
WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressly for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who have more great ideas than time and resources to take advantage of them, who run (not walk) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
I read and loved the third edition of this book, so I was happy to pay for the 4th to seek any new tips.
I'm pleased to see that the co-author does use email and did not rely solely on faxes from his assistant to be contacted.
I have seen a lot of genuinely successful people in my time, including my former boss with a £100m yacht and a £50m house in the most expensive part of London, he was practically unreachable and even while working for him I never had his mobile number. Everything went through his two assistants, who, I suspect also answered many of the emails I sent him. He is not on social media at all, there is nothing there if you google him.
Then there were others, spending thousands on the best LinkedIn photo, having consultants write their articles to grow their online identity and they would turn up to the opening of an envelope.
What is in this book clearly works for Dan Kennedy and I think some mild adaptations can be made to fit most people, their goals and target lifestyle. --------------------------------------------------------------------- Book Review: "No B.S. No Holds Barred, Take No Prisoners Guide to Time Management" by Dan S. Kennedy
Dan S. Kennedy's "No B.S. No Holds Barred, Take No Prisoners Guide to Time Management" is a powerhouse of practical advice, unapologetically direct in its approach to managing time with ruthless efficiency. I found this book to be a revelation—one that cuts through the fluff and gets straight to the core of what it takes to value and protect your time as your most precious asset.
Kennedy, known for his brash and no-nonsense style, opens with an insightful comparison to the casino environment, where the absence of clocks serves to keep patrons unaware of time passing. He flips this on its head, advocating for hyper-awareness of time’s passage in our professional and personal lives. Kennedy’s workspace is a testament to this philosophy, filled with clocks and even a hangman’s noose—an ever-present reminder of time ticking away.
A standout concept in the book is the idea of assigning a specific monetary value to every hour of your day. This practice forces a disciplined evaluation of where time is spent, allowing for more strategic decision-making about which activities genuinely merit your attention. Kennedy shares examples of how successful entrepreneurs like Lee Iacocca and Kevin O’Leary adopt similar thinking, understanding time not as an abstract concept but as a tangible investment.
Kennedy does not shy away from the tough love approach. He highlights the dangers of ‘Time Vampires’—people or activities that drain your time without providing value. His advice is blunt: identify these time thieves, set firm boundaries, and eliminate or delegate non-essential tasks. He suggests embracing a certain level of discomfort with being perceived as 'difficult' or 'unpleasant' to preserve your time for what truly matters.
The book is filled with practical strategies, such as time blocking, where you make inviolable appointments with yourself to work on high-priority tasks, and differential pricing, a technique he used to manage his consulting engagements more efficiently. Another compelling point is the emphasis on understanding the "good enough" spot—recognising when perfectionism is a waste of time and resources and settling for results that are sufficient to meet the objectives.
Kennedy’s philosophy resonates deeply with those of us who juggle multiple responsibilities and feel the constant pressure to be productive. He argues that time management is less about managing time and more about managing oneself and those around you. His brutal honesty about the importance of self-discipline, goal alignment, and prioritization offers a refreshing and much-needed perspective in a world where distractions abound.
One of my favourite takeaways is his advice on psychological triggers—small but powerful reminders that can help maintain focus and motivation. For instance, Kennedy uses a range of visual cues in his environment to keep himself acutely aware of the passing minutes, a strategy that I believe could be beneficial for anyone struggling to stay on task.
In essence, this book is not for the faint-hearted. It challenges you to confront your habits, make tough decisions, and accept that extraordinary success often requires a degree of unpopularity or discomfort with others. As Kennedy succinctly puts it, "If you don't know what your time is worth, you can't expect the world to know it either." For anyone serious about gaining control over their time, this book is a must-read, packed with actionable insights that can help you achieve more in less time while maintaining focus on what truly drives value.
If you’re tired of soft advice on time management and ready for a more hard-hitting approach, this book will be a valuable addition to your library.