The Sales Tightrope: A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer

by Katie Mullen

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

This is not a book of sales theory. You will learn sales tactics and receive super practical advice that works and has been proven through research.

You’ll find topics If you apply the science and data you learn in this book, your customers will love you, and you’ll never be out of work. Everyone always needs a good sales rep who can find (and keep) new customers.

188 pages, Paperback

Published September 14, 2023

Reviews

[Zach DelSenno · Rating 4 out of 5]

The Sales Tightrope was a great read that expanded my sales knowledge by understanding how to interact with customers, and not be annoying. Katie does an excellent job making this book very digestible and engaging.

[Maggie Jacob · Rating 5 out of 5]

Great fresh insights to managing customer relations in sales. Easy, easy read!

[Monicalewinskie · Rating 5 out of 5]

Much like the tips included in the book, I feel like this book was written with the reader in mind. Concise, easy to follow and well written. Was a great book that felt modern and well researched.